Project Manager Management

Richard Landy ***** Romero Canyon . Castaic, CA **384

********@*****.*** . 661-***-****

Product Design / Product Management

Brand Management

Research & Development

Project & Program Implementation

Profitability Re-Evaluation

Vitalization of Core Market Segments

Identification of Vendors

Manufacturing Strategies

Comprehensive research and development for profitable product lines.

Implementation of entire marketing programs based on extensive studies and

execution of strategic product mix. Expansive breath of industry

capabilities: consumer, commercial, industrial, through all available

distribution / sales channels. Provides application engineering from

product conceptualization, through prototyping, testing, launch, and

maturity. Solid marketing with realistic production capabilities brings

product to market quickly. Collaboration with management team for best

exploitation of opportunity.

Capabilities & Scope

Accurate Forecasting Competitive Analysis Scheduling / Tracking

Project Management / Pricing / Margin / True Cost Testing & Quality

Timelines Control

Import / Export Compliance Licensing / Branding Failure Analysis

Strategies

Sales Channel Manufacturing Cost Reduction Aesthetic Design

Identification

Identification & Management of Manufacturing Processes.

Available for Travel to broad variety of international destinations (China,

Project / Hong Kong, Mexico, Taiwan, England, Italy, Spain) for

Contract / sourcing and development of appropriate manufacturing

Consultation / processes and skills. Good understanding of materials

Permanent / applications and manufacturing processes for metallurgy, heat

Short or Long treatment, plastics, electromechanical, molding, plating,

Term: coatings, printing, labeling, foams, adhesives, testing and

validation.

Selected Brand & Key Customer Development. Clients and distribution

Commendations: outlets have included such key relationships as Disney,

Warner Bros., Harley-Davidson, NASCAR, Ford, Chevrolet,

Recipient of two Dodge, AutoZone, Advance Auto, Target, K-Mart, Hot Topic,

new product Kragen, Wal-Mart, Sams, Costco, Pep Boys, Trak Auto, as well

design and as extensive private label brand development and promotion.

development Spearheaded and assisted in key client presentations. Leads

awards revenue and profitability driven focus. Leads evaluation of

AAPEX/SEMA. product viability, deleting ineffective items while expanding

lines with strong potential to full strength.

Qualified four Packaging & Point-of-Sale Design. Identified consumer

distinct sources viewpoints for perception of product value. Developed

for production creative solutions for cost effective and profitable

in China, packaging design with all necessary related shipping and

Mexico, Taiwan, on-shelf elements.

and USA for

security of Budget, Cost Analysis, and Financial Accountability. Focused

production cost. management of budgets and financial results. Accurate

forecasting, methodical records control. Insightful and

well-researched management of product life-cycles for

strategic entry and exit to market segments.

Licensing, Patent, & Compliance Management. Develop and

manage licensed / branded products including 100% compliance

to licensor guidelines in partnership with legal departments

Developed or other licensing / branding colleagues. Multiple patented

complete line of designs. Expert analysis of liability potential and risk

AirWick abatement.

automotive air Marketing Communications. Executed clear and carefully

fresheners in developed communications to community and government

five formats and regulatory agencies. Articulate spokesman and company

multi offerings representative. Coordinated and maintained interaction with

with placement government agencies. Managed weekly executive and workforce

in over 25,000 debriefings. Copywriting for promotional materials, training

retailers. materials, warning statements, product instructions, etc.

Materials / Resource / Vendor Relationships. Exceptional

Holds multiple, ability to mediate, negotiates, and research constructive

distinct vendor relationships. Identification of cost-effective

patents. resources.

Manages patent Communications and Presentation Skills. Skillful research,

process. and a full range of writing and speaking capabilities.

Orchestration of advertising, packaging, point-of-sale, and

Generated over other art direction and promotional design criteria.

$3 million Leadership: Motivational supervision of and collaboration

private label with teams of widely varying skill-sets and disciplines such

and $15 million as engineering, manufacturing, import/export documentation,

gross wholesale. contract administration, distribution, retail, and marketing

communications.

Licensed

multiple brand

names and

created

successful

branding &

in-house

programs.

Introduction of

many innovative

new products.

Positional History

Expansive career in design, development, manufacture, and launch of

profitable product lines, for employers as well as clients and contractors.

VP / Research & Development Win Plus, Ontario, CA, 2007 / Present

VP / Marketing & Development Plasticolor, Fullerton, CA, 1999 to 2007

Marketing Project Manager Auto-Shade, Los Angeles, CA 1995 to 1997

Marketing Manager Allied International, Sylmar, CA 1990 to

1995

Art Director Alltrade Tools, Long Beach, CA 1986 to 1990

Power Tool Designer Allegretti Mfg., Chatsworth, CA 1976 to 1986

Training & Education

Tool Engineering AA Pierce College

Mechanical Drafting AA Pierce College

Excellent research skills. Extremely adept international traveler.

References and extensive portfolio available upon request.

Contact this candidate