Sales Marketing
Resume:
Stephanie Gale Trull
Spinnaker Reach
Davidson NC 28036
**************@***.***
CORE STRENGTHS
Professional Experience
SELF-EMPLOYED 07/2013-present
Digital/Online/Marketing/Public Relations Specialist-multiple type clients
Medical . Real Estate . Fashion Industry . Non-Profit . Contractor .
Healthcare Industry
. Purchase all media...based on client's needs and objectives and market
return and reach. Implement strategically planned and agreed upon
media plan and advertising campaigns
. Provide general guidance on external market developments based on
intelligence garnered from the news and other information sources
(market analysis)
. Ongoing management and progress of all results of clients PR/public
relations programs, including improvements and new ideas to enhance
their current programs and their overall effectiveness; track and
measure activities on a monthly, quarterly, and annual basis and
report results to my client
. Maintain online presence, e-mail accounts, and social media campaigns
proactively maintain and execute media relations program focused on
consistent, measurable media results
. Create and publish a daily, companywide news updates, blogs, social
media
. Contribute to blogs with ideas and ghostwritten posts for executives,
clients and owners
. Assist in maintaining and evolving corporate messaging, internal and
external
. Prepare error-free corporate communications material that meets
company brand and style standards
. Develop, review and approve agendas, press releases, pitches, recaps
and other materials; approve activity reports, clipbooks and other
internal documents
. Manage client expectations and assist clients in maximizing
relationships in community and among their competitors and peers
. Develop and maintain relationships with influential members of the
media in order to ensure placements
. Develop strategic communication plans, including media opportunities,
tactics, and timelines consistent with the overall PR strategy
. Execute and advise on PR strategies and collaboratively develop
strategic media plans
. Attend client meetings and interact with their employees as needed
. Daily client interaction to update, report and discuss media
relations, via email, telephone or in person
. Conduct media training sessions as needed
. Participate in the development of materials for new business
opportunities including timelines, proposals, business decks and case
studies; assist in generating new business leads
. Miscellaneous research, duties and projects as required and requested
. Marketing Program Support providing assistance with coordination of
tradeshows and new product introductions, all events
. Development of highly effective, original and targeted marketing copy
(documents that flow together seamlessly and are consistent in
approach, content coverage and level of detail) for promotions and
sales of clients products
. Assist in development of company newsletters, technical papers,
profiles, sales proposals, etc...
. develop effective sales collateral --prepare ads, catalogs, user
manuals and guides, technical help books, online help documents and
other reports
. Support other departments by writing & editing creative materials for
promotions, direct marketing (email, newsletter), advertisements as
well as website content, etc.
. Update monthly event calendar / Circulate information to staff and
vendors, partners in general and suppliers
. Develop and maintain relationships with professional organizations
. Manage client feedback systems and past/present and future databases
. Manage and work in collaboration with our external partners to
strategically increase my clients awareness via multiple avenues such
as speaking opportunities, awards, articles, analyst relations and
involvement with key industry associations and media
. Attend marketing events/festivals/community events to keep client
awareness forefront
. Web Content continuously updated and maintained to maximize reach
outside of immediate geographic area
WBTV 10/2012 - 7/2013
One Julian Price Place
Charlotte, NC 28208
Digital/Online Sales Specialist
Key Accomplishments:
Developed, executed, measured, and reporting of all
digital/television/mobile (bundles) marketing programs including
interactive, paid search, organic search, display, social, email, print and
mobile and keyword/shortcode products
Negotiated revenue-generating strategic partnerships on behalf of brands,
events and businesses
Worked on behalf of brands and corporations to establish sponsorship and
strategic marketing and advertising programs
Maximized use of SEO, SEM and email marketing/all types of digital
opportunities
Reached to events and festival directors to advertise in CLT DMA, outside
of the box approach
Develop new leads by cold calling and obtaining face to face appointments
Work with call center generating leads and appointments
Lake Norman Publications 06/2012 - 10/2012
209 Delburg Street
Davidson, NC 28036
Phyllis Rozzelle 704-***-****
Sales Manager for Society Magazine
Startup magazine targeting higher end clients and customers
Was the liaison for Publisher to reach out to clients she was not
introduced to yet
Watched over distribution and content
Develop new leads by cold calling and obtaining face to face appointments
Freelance position
The Charlotte Observer/Lake Norman Magazine 01/2011 - 06/2012
600 South Tryon Street
Charlotte, NC 28202
Darren Frank 704-***-****
Team Lead Manager
Key Accomplishments:
Developed, executed, measured, and reporting of all digital/print (bundles)
marketing programs including interactive, paid search, organic search,
display, social, email, print and mobile
Ensure the digital calendar is implemented per plan and marketing metrics
achieved
Managed, directed and grew sales team to be more knowledgeable of all
products and sell more successfully online/digital/print, etc...
Re-grew relationships with former customers that resulted in renewed
business partnerships
Lead team to develop and execute online promotions to drive ROI for
customer
Worked with sales and marketing to maintain, acquire and grow customer
acquisition, retention, engagement and reactivation strategy
Ensure all campaigns were consistent with all other channels and marketing
efforts
Ensure creation and implementation of all digital and POP creative assets
required to support e-commerce and in-store retail
Move customers from "one-time" ads to multiple ad/digital campaigns/bundles
to ensure their success
Manage an existing revenue base, within assigned accounts, growing and
advancing this base and building new client base
Act as day to day resource for clients to facilitate their program
management
Review creative execution print/digital to ensure creative product remains
on-strategy and adheres to clients guidelines
Creative Loafing 07/2010 - 01/2011
1000 North Carolina Music Factory Boulevard
Charlotte, NC 28206
Wendy Goldstein, Publisher 704-***-****
Events & Sponsorship Sales Manager-Managed a team of four Account
Executives and
Two Ad Coordinators. Answered directly to the Publisher, Wendy Goldstein.
Responsible for all Events that require a CL partnership/sponsorship.
Key Accomplishments:
Recruit, Hire and Direct Account Executives to manage newly formed
territories and handle over 100 active accounts each
Reached a profitable status in 5 months
Held Weekly sales meetings to identify personal growth, weaknesses and
strengths, sales meetings to identify new business leads
Weekly one on ones with Account Executives to strategize a winning plan to
drive new business
Met with key clients in the Charlotte and surrounding areas and maintain
and grow their current base of business with CL
Identify clients we have lost and regained them
Enhanced the current client base to include Internet on www.clclt.com, all
digital products
Email Blasts/Social Media/Digital and multiple other internet products we
offer that they did not have in their marketing campaigns with Creative
Loafing
Move customers from "one-time" ads to multiple print/mobile/digital ad
campaigns to insure their success
The Charlotte Observer 10/2008 - 07/2010
600 South Tryon Street
Charlotte, NC 28202
Wendy Goldstein, Sales Manager 704-***-****
Senior Account Executive - Serviced territory covering York, South Carolina
to Lincolnton, North Carolina. (1700 Square Miles)
Key Accomplishments:
Developed new marketing strategies to grow the current territory I cover to
reach and exceed the goals set for me to be profitable
Grew this market from 12k monthly to 80k monthly in 12 months
Enhanced the current client base to include Social
Media/Internet/Charlotteobserver.com, Email Blasts and multiple other
internet products we offer that they did not have in their marketing
campaigns
Monthly strategy meetings with clients to identify their marketing
weaknesses, implemented winning marketing programs to grow their business
The Berry Company
5/2007 - 10/2008
AKA Bell-South, AT & T, WIndstream
3170 Kettering Boulevard
Dayton, OH 45439
Tony Bulugaris 937-***-****
Senior Account Executive - Exited this position as Southeast division Rep
in the Top 3 position. Sold over 1 million dollars yearly in the Telephone
Directory advertising arena. Joined The Berry Company with no Yellow Page
experience.
Key Accomplishments:
Created and implemented Business to Business and Business to Consumer
marketing programs including telephone, internet and print products
Dramatically increased sales with strong advertising and strategic
marketing plans for businesses with income over a million dollars
Achieved over 100% objectives at all times
Identified clients marketing weaknesses, implemented winning marketing
programs to grow their business
Worked with variety of business owners from Nationally owned to locally
owned
Pappas Telecasting Companies WCWG TV 20 7/2006 - 4/2007
2-A Pai Park
Greensboro, NC 27409
Rosalie Drake, GM
Senior Marketing Specialist - I brought to this new affiliate (formerly a
WB, now a CW) a strong/proven sales record. Strong regional/political
negotiator. Strong relationship skills with media buyers, local and
regional. Award winning Account Executive.
Key Accomplishments:
Increased sales with TV advertising and strategic marketing plans
Partnered TV along with ONLINE products to strengthen customers ROI
Created camaraderie, confidence and trust between station, myself and
client
Identified non-traditional methods of revenue
Secured clients that were unobtainable
Maintain clean AR
Strong new business accomplishments
Assist in creative
Provide training to new Account Executives
Always deliver what I promise
Sinclair Broadcast Group 7/2001 - 7/2006
1301 Piedmont Road
Charleston WV 25301
Harold Cooper, GM 304-***-****
Senior Account Executive - WCHS and WVAH were stations in West Virginia. I
started my career in TV at these stations. I was then transferred to WUPN
and WXLV in Winston-Salem, NC.
Key Accomplishments
Increased sales at WUPN/WXLV
Developed relationships with clients who would not buy these stations
Sold TV, Print and Internet successfully
Salesperson of the Year and Top Salesperson out of 30
Top Salesperson in new direct mail catalog
On air work
Official on-air Spokesperson and creator of Back Pack Attack
Official on-air Spokesperson for the West Virginia Motorcycle Safety
Council
Created strong TV marketing campaigns for all customers
Political Campaigns-Local and National (Governor/Senate/Presidential)
Skills/The Personality
Accomplished on-air speaker and public speaker
(Largest crowd 14,000 attendees)
Mac and PC Environment
Proficient in all Microsoft products
Social Media Marketing-Facebook, Email Marketing, Contact Management,
Twitter, Pinterest, etc...
Editing of business and media documents
Proficient in utilizing the latest technology in our global society
Well Rounded/Team Player-Winner and wants my team to be on top
Thrives in fast paced environment, flexible and rolls with change and the
punches.
Brings to your company, KNOWLEDGE/EXPERIENCE of all types of media, B2B,
dealing with all walks of life, product knowledge, event planning, PR/Media
buying and selling, Social Media experience and much, much more!
Professional & Civic Organizations
Kentucky Chamber of Commerce Leadership Program Graduate
Putnam and Kanawha Animal Shelter
Charleston Professional Women's Association
Various Chamber of Commerce locations
Governor Appointed Council for Motorcycle Safety
Welcome Committee Lake Norman Greater Area
Amy's House
The Iredell County Heart Ball
Hospice of Iredell County
Charlotte Hospice
Diverse client base from Political (Governor) to Mom and Pop small type
business to National Clients, i.e.: Coke, McDonalds, etc...
Strong Social Media Planner and Executer. Achieve strong, visible social
media presence and develop concepts with viral potential and strong ROI.
Provide Resolution for complex issues.
Insure all contracts are accurate and precise.
Strong Speaker, Large Crowd or Small to One.
Friendly, Hungry for Product Knowledge.
Eager to exceed goals set by me and management.
Create and update training manuals.
Strong Negotiator
Develop and manage marketing campaigns, effectively driving brand
awareness, engagement and traffic driving high ROI.
Increased sales budgets and recognized by top management for achievements.
Salesperson of the Year awarded to me.
Organized and strategic manner. Proficient!
Meet deadlines and maintain focus under pressure. Responsible for
multi/faceted projects.
Proven performer with a consistent track record in building relationships,
developing new business, generating customer loyalty, managing accounts and
delivering top sales results.
Research the competitive obstacles in my market.
Be ready to combat objections of any type.
Team Player, yet independent thinker, Self-Starter
Train Newly Hired Account Representatives
Contact this candidate