Sales Representative

Dear Sir,

I am Writing to express my interest in the current opening held know at your

reputable organization in your marketing division as a Product manager, the way that

will enable me to utilize the past 13 years of experience in the pharmaceutical industry

including the areas of primary care & specialty sales, skills training, product training and

brand marketing. worked on different capacities, with strong interpersonal skills

reflecting a state of the art presentation, communication, analytical and organization

skills, with creative ability coupled with eagerness to learning and innovation which I

have gained through the years in order to enrich my professional development and

optimize my career growth.

I totally believe that the experiences and skills that I have acquired through the course

of my professional path in the pharmaceutical industry during my career in different

domains will be a valuable asset for your organization and your clients. Attached is my

contact details and detailed resume’ for your review.

Thank you so much for your consideration and I will be waiting for your kind reply.

Kind Regards,

Moussa

Resume’

MOUSSA AHMED AMER

1. Mobile phone # (002) 010******** \ 012********

2. E-mail address: **********@*******.***

3. El Gemiza Street No.6, Hadara Gedida, Alexandria, Egypt.

Objective

Building a career that hangs mainly on the concept of honesty, hard work,

commitment, outstanding performance and creativity, aiming meanwhile to utilize

my knowledge, experience and competencies to positively impact organizational

performance, achieve career growth and self -actualization.

Work Experience

1. Senior Brand Manager, EEPI (European Egyptian Pharmaceutical

Industries), January 2012 till present.

Responsibilities:

1) Identify growth opportunities, develop and implement marketing plans and strategies for

EEP specialty products under my responsibility (Aspirin 81,Perloc40 "Pantoprazole" and

Meburide )

2) Develop and implement brand strategy and tactics for OTC products, achieving revenue

of 155 Million LE. (Toplexil: LE 50M; Ketofan: LE 60M).

3) Developing DTC campaigns for OTC products:

(Clindasol Topical solution, Flash Act sachets, Terhexine syrup and Closol Spray)

-Building Brand recognition through impactful DTC campaign.

-Raise the awareness among target audience

4) Led the development of a new Professional Campaign for Perloc40 & Aspirin81

including in-depth market research to gain customer insights and refine messaging for

creation of new core visual aid and development of all sales tactics

5) Led cross functional team to analyze and create strategy for Toplexil defense plan vs.

other Expectorants to minimize erosion. Maintained 22% market share in the Egyptian

Expectorants market.

6) Assess market dynamics and trends through frequent field visits and set a proper action

plan that is aligned with the brand strategic directions

7) Double digit growth of Perloc by 153% vs LY and 36% vs Plan.

8) Double digit growth of Aspirin81 by 198% vs LY and 41% vs Plan.

Brand Manager European Egyptian Pharm.Ind (October 2009 – December

2.

2011)

Responsibilities:

1) Market Analysis, Competitive Analysis and Sales Forecasting.

2) Preparing, Implementing and Executing Marketing plans for Ciprofloxacin 500, Ticanase

“Fluticasone propionate nasal spray” and Perloc 40 "Pantoprazole".

3) Ensured proper execution of brand marketing strategies and tactical plans.

4) Developing IMC Campaigns and Messages.

5) Training FF team in terms of Product knowledge, Medical Background and providing

marketing support in the field.

6) Formulating Key Marketing Messages and strategies to best utilize product competitive

advantage in alignment with product life cycle.

7) Successfully launched Flash Act "diclofenac Potassium oral granules", Terhexine syrup

"cough Mixture" and Meburide “metformin &Glibenclamide”

8) Support product registration by:

Pricing, suggesting brand names, developing leaflets & packaging components.

3. Product Specialist, Amriya Pharm. Ind. Specialty Care Business

Unit,(February 2005 – September 2009)

Responsibilities:

1) Detailing, Promoting and Achieving Sales Targets for Amlodipine, Amristatin tab, and

Neurovit amp. in Private and Institutional sectors.

2) Identified and developed thought leaders and maintained strong alignments with KOLs.

3) KOL development planning, preparing and coordination of logistics for symposiums and

AV actions to increase referrals and identify new adopters.

4. Senior Sales Representative, Amriya Pharmaceutical Industries (November

2001 – January 2005)

Responsible for promotion and sales of Histazine 1 tab., Gastrazole cap., Amristatin tab,

Amrizole range, and Ketofan range to Family Practitioners, Internists, Allergists, ENTs,

and Pediatricians

5. Sales Representative I, Alexandria Pharmaceuticals and Chemical

industries (May 2000 – October 2001)

Trainings

1. Risk Management. (EEPI,2011)

2. Customer Behavior. ( EEPI,2010)

3. Targeting and Segmentation (EEPI,2010)

4. Direct Marketing and Internet Marketing. (EEPI,2010)

5. Training Of Trainers (EEPI, 2010)

6. Branding and Brand equity. (EEPI,2009)

7. Strategic Marketing communications. (EEPI,2009)

8. Institutional Selling.( Amriya,2008)

9. Presentation Skills ( Amriya,2007)

10. Negotiation Skills (Amriya,2005)

11. Time management (Amriya,2005)

12. Personal Selling. (Amriya,2001)

Languages

1. Arabic: Native

2. English : Fluent ( Written &Spoken)

3. Nationality: Egyptian

Education

Bachelor of Veterinary Medicine, 1998, Alexandria University.

References

Are available upon request

Contact this candidate