Customer Service Sales

Tom “The Messenger” Stack for your Director of Marketing position.

It’s High Noon in the business world…

“The Messenger” stands alone.

Windows of Opportunity

are locked tight.

Wind blows Change and Fear

through deserted streets.

Tom “The Messenger” Stack is a marketing

professional with 20 years of experience.

The “Messenger’s six ready to produce a with

shooter is loaded

“Especially during difficult economic times it is The Messenger” is

experience in Twith the Recession” andMarketing,

raining, Multimedia,

imperative that companies get great ROI. I am ROI – “Showdown

Advertisinup Management, Creative Direction

g, great creative work for your Posse.

a Results Oriented Individual. I believe that you round

plus, lots of ammo...

can’t think outside the box unless you know what’s

Multimedia Production SEO/CRM

inside. Therefore, analysis and creativity go hand-in-

2D/3D Animation W eb Advertising

hand when designing marketing plans that work.

Graphic Design Direct mail / E-mail

I would welcome the opportunity to discuss what I can

Photography Training Tool Design

bring to your Director of Marketing position.”

W eb Design W eb-based Instruction

Tom Stack

Print Design TV/Radio/Theatrical Ads

W riting Tradeshow Development

Tom Stack stands tall in the face of “The Messenger” is ready to produce

B2B, B2C, and internal projects, a “Showdown with the Recession”

such as, sales training or company and round up great creative work for

communications and delivers them your Posse.

On-time, On-Target, and On-Budget.

Call 816-***-**** and hire Tom Stack today or e-mail ********@*******.***

Thomas J. Stack

639 South Park Avenue

Independence, Missouri 64052

816-***-**** cell - ********@*******.***

Marketing and Creative Management

Manage project budgets of over $250k and departmental budgets of over $500k.

Effectively balanced quality, time constraints, and budgets for best results.

Lead creative team to produce a series of product infomercials designed to spearhead

marketing/sales efforts with presentations, advertising, and direct mail campaigns.

Conduct quantitative and qualitative research through focus groups, surveys, and

Ethnography to determine consumer perceptions before and after purchase.

Determine goals, objectives, tracking of ROI, and measurable success milestones for

creative production and advertising/marketing campaigns post rollout effectiveness.

Produced live theater presentations and signage for major industry tradeshows. One third

of all sales leads generated were collected during the presentations.

Provided video and multimedia support for industry trade shows. Including videos, slides,

signage, kiosks, show giveaway, projection screens and video walls.

Create internet applications including Flash e-mails (17% to 47% response), product

demos, and interactive narrative story teller that customized messages to the demographic.

Directed a video production and duplication company during unprecedented growth.

Enabled successful merger through rigorous expansion of services and cost control.

Spearheaded the development and marketing of a customized audio newsletter targeted

to the trucking industry. The marketing program obtained a 50% response rate.

Created and organized a staff of 6 to 10 volunteers and employees while Production

Manager for KSDB-FM and Video Toaster Productions. Organized fundraising plan.

Training and Writing

Teach classroom and online continuing education courses in core skills (math, vocab…),

test-taking, I-Pad, Skype, and goal attainment for Educational Resources’ client AT&T.

Developed and facilitated a Multimedia Presentation Tools section for Presenter

Certification Workshop for executives, managers, sales, and other presenters.

Taught undergraduate level multimedia design, production, graphics, and animation

courses for Sanford Brown College.

Designed and implemented a training course for various computer software and peripheral

equipment. The course focused on the individual's specific skill level and broad overview.

Created and taught sales and customer service department on the technical aspects of

theatrical advertising and a new service mentality.

Wrote, produced and edited audio and video training seminars for National Seminars.

This included example scenarios, graphics, and presenter material.

Instituted staff enhancement programs like Creative Critique, Creative Brown Bag, weekly

assessment/growth meetings, training, creative field trips, and Creative Excellence Award.

Writing experience includes multimedia, corporate videos, radio commercials, TV station

promotions, seminars, brochures, speeches, press releases, and direct mail.

Multimedia and Animation

Directed staff of animators and artists in all aspects of on screen and in-theatre advertising.

Produced a yearly average of 4000 local advertisements for clients in major U.S. markets.

Guided creative team to a proactive attitude that conceptualized beneficial ideas for entire

company. Including job data bases, in-theatre kiosks, training, and new food products.

Create interactive projects for marketing and training needs. Programs are distributed

through CD-ROM, DVD, kiosks, laptop demos, direct mail and the Internet.

Experienced in Studio, EFP, and live event production, including single and three-camera

shoots. Well versed in audio and lighting techniques. Events include HIMSS, Cerner

Health Conference, Variety Club Telethon, Ad Club Awards Banquet.

Design graphics, 2D and 3D animations for broadcast and in-house productions. Clients

include Hallmark, AMC Theatres, and National Cinemedia.

Wrote, produced, shot, and edited a community awareness video for the Jackson County

Free Health Clinic as part of their yearly donor and volunteer campaign.

Utilize the following production related systems on Macintosh and PC platforms: Avid,

Final Cut Pro, Lightwave 3D, Authorware, After Effects, Photoshop, Premiere, and Flash.

Professional Positions and Company Affiliations

2012 to Present Instructor – PT (classroom and on-line): Educational Resources (Dulles, VA)

2006 to Present Creative and Marketing Director: Studio 7 (Kansas City, KS)

2003 to 2006 Creative Ad/Marketing Director: AMC Theatres/NCM (Kansas City, MO)

1996 to 2002 Sr. Marketing Multimedia Producer: Cerner Corporation (Kansas City, MO)

1995 to 1996 Head of Video Operations: On Location Video (Kansas City, MO)

Education

B.S., Journalism/Mass Communications Kansas State University, Manhattan, KS

Awards and Recognition

Aurora “Best of Show”, Aegis “Winner”, Seven Telly Awards, Silver Quill, Bronze Quill

Links

Montage of my work www.kcats.biz/stackmontage.wmv .

My LinkedIn references.http://www.linkedin.com/profile/view?id=46527799&trk=tab_pro .

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