MARTIN A. REYNOLDS
New York, NY 10021
718-***-**** (C)
***********@***.**.***
SUMMARY:
Communications strategist and tactician who has built visibility and
valuation for products and services organizations, including technology,
engineering, global instrumentation. biopharmaceutical companies and
governmental organizations. Conceptualized and launched high-impact
internal and external communications programs incorporating employee
engagement, media outreach and marketing communications.
BACKGROUND IN AREAS OF:
Strategic positioning; media and public relations; internal and investor
communications; public information; branding; marketing communications;
public affairs; issues and crisis management.
PROFESSIONAL
EXPERIENCE:
URS CORPORATION
2010 to Present
New York City
Manager of Corporate Communications
URS is one of the world's largest engineering, technical services, and
consulting and construction companies. With revenues of $11B, the company's
50,000 employees undertake some of the largest and most challenging global
engineering and construction challenges.
From the corporate communications base manage internal and external
communications. Develop messaging to foster employee engagement and
material to enhance public profile.
Employ traditional, as well as electronic (internet, intranet, social
media) distribution channels.
MOLECULAR INSIGHT PHARMACEUTICALS, INC.
Cambridge, MA
2008 to 2010
Corporate Communications Manager
Molecular Insight, a recently acquired clinical-stage biopharmaceutical
company, pioneered the development of targeted radiopharmaceuticals for use
in oncology and medical diagnostics.
Drove internal and external communications initiatives to motivate
employees and other constituencies. Promoted clinical trial results
relating to oncology therapeutics and cardiology diagnostic products. Led
rebranding efforts. Deliverables: messaging, media announcements, investor
publications, executive communications and presentations, employee town
hall meetings, new website. Garnered unprecedented coverage of company by
top-tier business and trade publications, wire services.
. Developed and implemented comprehensive internal communications
programs to engage and motivate employees
. Coordinated proactive patient advocacy program
. Executed successful management transition communications effort
. Served as effective primary corporate spokesperson
. Reduced department expenditures by two thirds while expanding
communications initiatives
COMMONWEALTH OF MASSACHUSETTS, MA 2003 - 2008
EXECUTIVE OFFICE OF ENERGY AND ENVIRONMENTAL AFFAIRS;
DEPARTMENT OF REVENUE
Boston, MA
Communications Manager
The Office of Energy and Environmental Affairs consists of the
Commonwealth's six environmental, natural resource and energy regulatory
agencies.
Managed strategic and tactical communications to assist businesses
statewide reach environmental, energy and water conservation goals.
Launched outreach strategies and tactics supported by special events, print
and electronic publications, fact sheets, case histories, reports, and web
content. Overhauled branding program: introduced new collateral (logo,
brochures), and website. Wrote and produced agency's annual report. Earlier
served in public information role within the Department of Revenue.
MARKETING STRATEGIES, INCORPORATED, Weymouth, MA 2002 - 2003
A full-services marketing communications firm that developed integrated
programs for healthcare, technology and services organizations
Consultant
Provided clients integrated marketing communications, public and media
relations support. Responsible for business development, proposal
budgeting, writing and account management
LAVASTORM, INC., Waltham, MA
2000 - 2001
An Internet systems engineer of high-volume, high-performance Internet
solutions, such as monster.com
Director of Public Relations
Directed broad-based effort to increase visibility among prospective
investors, customers and stakeholders. Built corporate communications
infrastructure that positioned company as premier internet systems
engineer. Mounted aggressive marketing, media and industry analyst
relations programs
. Quickly established firm as industry thought leader
. Boosted industry analyst coverage
. Secured feature coverage from business and trade media
. Proactive communications keyed $45M in financing
. Directed effective internal communications program
PERKINELMER (formerly EG&G, INC.), Wellesley, MA 1994 - 1999
A $2.7 billion services company that diversified into healthcare, life
sciences
Manager of Corporate Communications
Assumed key role in developing the corporate messaging during market shift
to life sciences. Managed rollout of communications to customers,
employees, local communities, investors, financial community and media. Co-
chaired global marketing communications taskforce. Introduced crisis
communications program
Strengthened communications with media, employees. customers and
stockholders
Launched first national governmental affairs program to maximize visibility
with Washington agencies
. Managed company's most successful healthcare product launch
. Overall communications efforts contributed to increased stock
liquidity and doubling of stock price
. Revamped internal communications channels, replacing conventional
newsletters with online publications and emerging employee engagement
vehicles
SHAW GROUP/STONE & WEBSTER, Stoughton, MA (NYSE: SGR) 1978 - 1994
A $3 billion international consulting, engineering, technology company
serving the energy, environmental and petrochemical markets
Assistant Manager of Public Relations, Marketing and Advertising (1978 -
1988)
Manager of Communications (1988 - 1994)
Architect of successful corporate communications program that repositioned
the
company as not only a leader in power generation, but also refining and
petrochemicals production and environmental protection. Served as primary
corporate spokesperson, fielding all inquiries from local, regional and
national media regarding high-profile and often controversial projects
. Aggressive media outreach resulted in major business, trade press
coverage
. Launched successful institutional/sales advertising program
. Authored/produced award-winning marketing materials, employee and
client newsletters, video newsmagazine, and annual reports
EDUCATION:
B.A., English, Boston College, Chestnut Hill, MA
MBA, Suffolk University, Boston, MA