Donovan Sienko
Blaine, MN *5449
*************@*******.***
Summary: Exceptional achievements in leading people, building teams,
developing strategies, and planning effective program implementations
throughout career. Will bring creative solutions to:
* Sales and Marketing Strategy
* Cost Reduction/Organizational Design
* Strategic Long/Short Term Planning
* Performance Improvement/Recognition
Experience
High Five Beverages Sales and Marketing MN, ND and WI
2010-2013
Founded company, and directed sales and brand development through
distributors in three state area, MN WI and ND.
Mike's Hard Lemonade Market Manager, MN, ND and WI 2007-2010
Directed sales planning and development, national product launches,
national marketing plans, communication, and meeting design.
* When hired in July of 2007, all 5 distributors in Minnesota territory
were down at least -8.9% to as low as -20.1%. This year they are at least
plus 4.5% and as high as +22.2% YTD.
* Largest distributor + 47.8% in July 2008.
Owner Toby's on the Lake 2003-2007
Lakeside restaurant, outside patio, and small banquet room, 50+ employees.
Miller Brewing Co. Milwaukee, WI 1995 - 2003
Began as State Sales and Marketing Manager for Leinenkugel's and promoted
to several Sales / Sales Management positions with Miller, the last as
National Chain Accounts Sales Manager
* Launched several Leinenkugel and Miller brands.
National Chain Accounts Manager 2001-2003
Managed 22 accounts, national on-premise chains, Applebee's and Buffalo
Wild Wings, supermarkets, Cub and Roundy's, and convenience stores,
Speedway / SA and Holiday.
* Achieved positive sales increase in all chains.
* Created innovative national programs for Applebee's and Buffalo
Wild Wings.
Sr. Sales Manager 1999-2001
Directed all sales and marketing functions for largest distributor,
including hiring, training, compensation, and employee relations. Managed
staff of five Marketing Managers.
. Led Marketing team to reverse negative trends on Miller Lite in top
volume on and off premise accounts in Mpls. Area. Group was nationally
recognized for its efforts and sales increases.
Sales Manager On - Off Premise 1997 - 1999
Directed all sales and marketing functions for largest distributors.
* Developed and implemented sales incentives.
* Developed and executed retail display programs.
State Manager Leinenkugel Brewing Co. Chippewa Falls, WI 1995-1997
Hired to successfully resolve lawsuit between Miller and non-Miller MN
Distributors.
* Resolved lawsuit in 1996 and began working with Miller distributors
to roll out several new brands.
Wirtz Beverage 1984 - 1995
. Began as Sales Rep in 1984 and held several titles including Sales
Supervisor, Brand Manager, Merchandising Manager, Special Events
Coordinator, Forecasting, and POS/Warehouse Manager.
SAV Liquors 1980-1984
. Store Manager- running day to day operations of 2 liquor stores.
Education:
2001 Bethel College Arden Hills, MN
. Masters in Organizational Leadership
1998 LaSalle University Manderville, LA
Other: Spring Lake Park Youth Hockey President: 2006-2007, discovered that
the previous president had embezzled over $75,000.00 from association,
directed association through a very difficult time, and recovered all
money.