Manager Marketing
Resume:
Samuel L. Smith Jr., MBA
**** ******** **** **., ***. Q, Charlotte, NC, 28269 ********@*****.***
SUMMARY OF QUALIFICATIONS
. High performer with over seven years' experience working with a
culturally diverse population and delivers results.
. Over six years wide-ranging experience in coordinating and
organizing special events for different corporate functions
. Over four years leadership and management experience in education,
corporation and non-profit establishments.
. Successful in managing a budget of $25,000 - $30,000 monthly
. Increased employment by 30% at Sanford Brown in 6 months,
maintained and average employment goals of 70% every month
. Serve as marketing coordinator for Antoine Ensley for Mecklenburg
County Sheriff Campaign
. Manage and increased social media followers and awareness for
#hashtaglunchbagcharlotte by 20% in first month
. Increased Mission of Peace visibility by 30% through social media
which include Facebook, Instagram, Twitter, and LinkedIn
. Experience with Google analytics, SEO, PPC, Wordpress and social
media
PROFESSIONAL EXPERIENCE
Career Service Specialist, ITT Technical Institute, Charlotte, NC June 2013
- Present
. Implement marketing plans to achieve graduation employment goals of
80% yearly to maintain ACICS accreditation
. Conduct various workshop on job search techniques, interview and
negotiation strategies
. Area of expertise include managing Electronics and Criminal Justice
programs
. Update Career Services database with job posting and marketing
events
. Counsel students on specialized career options and opportunities,
helping them identify their skill set and strengths through
assessments tools
. Utilize marketing strategies to increase use of ITT services by
employers and students
Career Services Manager, Sanford Brown College (Teach-Out School),
Dearborn, MI April 2012 - June 2013
. Assisted in managing a team of 4 career service advisors to meet
the employment goals of 65% monthly and the needs of graduates in
the allied health genre
. Maintained monthly graduate employment placement of 6 hires and
aided in increasing department goal of 35% over 4 months
. Developed 10 employer partnerships and conducted 10 outreach events
monthly to increase awareness of school programs
. Established various plan of action with employers to help achieve
company employment goals
. Marketed 5 department events including career fairs and on-campus
recruitment session on monthly basis
. Fostered teamwork at the campus and corporate level by serving as a
liaison to the Registrar's office, Financial Aid, and Admissions
departments
Outreach Manager/Counselor, Mission of Peace National Corporation (Non-
Profit), Detroit, MI June 2010 - April 2012
. Managed 6 counselors along with monthly budget of $25,000 - $30,000
. Conducted quarterly new hired training and development
certification workshop
. Counseled an average of 60 Loss Mitigation clients monthly and
evaluated their financial status while working with lenders to
establish forbearance agreements
. Edited grant documents for HUD, NFMC, and Department of Justice
program
. Coordinated in state and out of state home buyer and homeowner
education workshops with average attendances of over 100 clients
per session
. Met goals and program reporting guidelines for all housing programs
including but not limited to HUD, NFMC, and Department of Justice
grants
. Initiated marketing strategies necessary to advertise programs and
services of Mission of Peace via collateral materials,
publications, direct mail campaigns, corporate image and branding
using Adobe InDesign, Photoshop, and Illustrator
. Managed social media contents to include Facebook, Twitter,
YouTube, and LinkedIn
Business Development Manager/Senior Graphic Designer, Bullz-iMarketing,
Southfield, MI February 2006 - June 2010
. Exceeded sales objectives and increased revenue in my territory by
150%
. Managed client social media campaigns, creating/managing online
content and conducting marketing research
. Influential in expanding client base 40% and raising client
retention levels in a highly competitive market
. Primary responsibilities included handling major design projects,
working with printing vendors, training graphic designers and
maintaining/upgrading Mac desktop systems
. Worked with the junior designers for developing innovative and
retro-style designs for our clients and various other publications-
both print and web-based
. Successfully played a major role in expanding market share, and
increasing sales through effective marketing and strategic planning
plans
EDUCATION
University of Phoenix, Southfield Campus, Southfield, MI January 2013
Master of Business Administration (MBA), 3.4 GPA
Baker College, Allen Park, MI June 2010
Bachelor of Business Administration, Marketing major, Graphic Communication
minor
Successfully completed two intern roles; Clear Channel Detroit (WJLB):
Assisted in production of Morning Show. Prepared news stories, weather
and scripts for show personnel and Council Woman Barbara Rose Collins:
Edited and published monthly newsletters for Detroit citizens on
upcoming political events
Samuel L. Smith Jr., MBA page 2
COMMUNITY INVOLVEMENT & PROFESSIONAL DEVELOPMENT
. Event Planner/Business Partner, Ultra Promotions, LLC
. Vice President, King-Mayson-Smith Organization (Non-Profit)
. Social Media Coordinator, #HashtagLunchBagCharlotte
. Marketing Coordinator, Antoine Ensley for Mecklenburg County Sheriff
Campaign
. Committee Member, ITT Technical Institute - Student Advisory Committee
(SAC)
. Former Chair, Shiloh Baptist Church Youth Advisors
. Alumni of Horizon Upward Bound College Prep Program at Cranbrook
. NeighborWorks America Leadership and Public Relation Certification
. National Business Expertise certification
. Staff and Training Development and How to Train the Trainer courses
completed
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