Marketing Sales

TOM RENICK

**** ****** ****** *****

Pearland, TX 77584

CELL/TEXT: 940-***-****

E-MAIL: *****************@*****.***

MARKETING COMMUNICATIONS MANAGER

Proficient marketing communications professional with experience in technology-based communications

and software companies. Able to execute programs, collateral materials and events using coordination,

leadership, writing and creative skills. Uses creative and project management abilities for on-budget and

on-time deliverables while tracking results. Works independently or in a team. Entrepreneurial spirit

with start-up experience.

CORE COMPETENCIES

• Manage direct reports, vendors, consultants, agencies, and volunteers

• Market to small companies as well as high-profile and Fortune 500 customers (e.g. The White House,

General Motors, IBM, Wal-Mart, American Express, etc.) across various vertical markets

• Project manage small-to-large events and marketing materials: able to oversee, advise, develop, launch,

and measure for effectiveness

• Write marketing literature: Web copy, collateral, presentations and public relations materials

• Coordinate trades shows: coordinated more than 1,000 trade shows and 13 large customer/B2B

conferences

PROFESSIONAL EXPERIENCE

MURALS BY RENICK*, Houston, TX

Principal/Muralist 9/2007 to Present

Create custom murals, decorative painting, and faux finishes for local and national commercial and

residential use. Manage marketing through Web content, social media, SEO, directory listings, and cold

calls.

*Mural and faux finishing provider (www.MuralsByRenick.com)

BEARCOM WIRELESS WORLDWIDE**, Garland, TX

Director of Marketing 11/2002 to 12/2006

Created and managed multiple vertical market programs for B2B and B2C contact. Managed trade shows,

Web conferences, Internet blasts, direct mail, advertising and press releases. Supervised coop program

($1.1M+ annually) and governed compliance. Tracked, measured and reported campaign results to

executive staff. Collaborated with senior management, sales and subject-matter experts to develop

campaigns. Executed and managed marketing collateral materials and placement of media. Provided

marketing support for 26 nationwide branches. Managed staff of two.

• Produced $16M+ from marketing programs (averaged 400% ROI)

• Managed Motorola-funded trade-in campaign for 3 months resulting in $560K in revenue

• Reinstated marketing efforts after two-year cessation period and increased market awareness with

strategic use of coop funds

• Project managed 120+ trade shows

**BearCom is the largest wireless distributor of Motorola and Icom radios in the U.S. BearCom distributes Wi-Fi, broadband,

mesh networking, IP surveillance, VoIP and Sprint/Nextel cell phone solutions. ULTRAK, INC Lewisville, TX

Director of Marketing Communications 1/2002 to 11/2002

2

Resume for Tom Renick

Produced direct-mail and sales materials, advertising, trade shows and press releases for domestic and

international lead generation. Managed business partner program materials and coop funds. Managed staff

of five, outside agencies and consultants during corporate restructuring period.

• Completed 85% of 1-year project backlog in 7 months: completed 50 specification sheets and 30 trade

shows

• Supervised marketing style guide and resolved trademark issues with legal counsel

• Reduced collateral production time by 20% and improved accuracy with new tracking process

• Developed marketing plan, brand identity and collateral for re-launch of subsidiary company into

market

***Publicly-traded manufacturer/distributor of integrated access control and CCTV security solutions, intercom and PA products.

Marketed to domestic and international commercial/industrial entities, retail and government.

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RENICK MARKETING COMMUNICATIONS, INC., Boynton Beach, FL

Principal 2/2001 to 12/2001

Made sales calls, and performed marketing and administrative functions of start-up business. Coordinated

trade shows, designed exhibits, created collateral materials, and developed Web site.

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CASI-RUSCO, INC., Boca Raton, FL

Manager of Marketing Communications 2/1994 to 1/2001

Developed marcom department: created sales and marketing collateral, advertising, video presentations,

packaging, company store, and public relations materials. Project managed special events: trade shows,

customer conferences and sales meetings. Directed business theater presentations and created customer

presentation center. Managed staff of five, outside agencies and consultants.

• Saved $3M through development of marcom department created 90% of all materials in house

• Saved $400K through negotiations with Ritz-Carlton for customer conferences

• Increased trade show traffic by 650% over 3-years with new marketing strategy

• Improved business partner exposure by 400% with development of trade show program

Access control systems software and hardware manufacturer and distributor for national and international companies,

including Fortune 100.

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EDUCATION

Bachelor of Arts in Education (BAE), Florida Atlantic University, Boca Raton, FL, cum laude

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AFFILIATIONS

1. Former member of the Trade Show Advisory Committee for the American Society for Industrial

Security (ASIS)

2. Former TS2 member and student

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