Manager Project

Nancy Briggs

*** *********** **

Brooklyn, NY ***26

**************@*****.***

home: 718-***-****

mobile 347-***-****

PROFILE

Innovative media professional, administrator and project manager

. Skilled data entry professional, adept accounts receivable and payable

clerk

. Proficient problem solver, adept at resolving billing/payment issues and

balancing budgets

. Talented writer and verbal communicator, proofreader and editor

. Expertise in interacting with all levels of management, proficient at

building credible relationships with internal groups and external

partners, clients and vendors

. Demonstrated abilities in the creation of business development

initiatives and partnership opportunities

. Strong analytical skills combined with attention to detail, sound

judgment and integrity

PROFESSIONAL HISTORY

ADVERTISING & MARKETING EXPERIENCE

Freelancer, Various Non-Profit Organizations 2010-present

Administrative consultant in all matters related to billing, collections,

internal and external correspondence and budget preparation. Act as liaison

to community-based organizations, vendors, donors, corporate contributors

and partners. Oversee website content.

The Wall Street Journal 1999 - 2009

Marketing Manager - Classified, November 2007-December 2009

. Introduced social media strategy. Developed guidelines for social

media marketing and usage

. Managed strategic planning, marketing and production of sales

collateral for real estate, recruitment, franchising, automotive,

legal notices and The MART categories, achieved 105% of sales goals in

2009

. Facilitated cross-functional teams for the launch of two successful

products between 2008-2009

. Increased revenue in franchising category by 100% and online real

estate category by 50%, tactical initiatives included negotiating

marketing partnerships with industry-specific organizations, clubs and

associations

. Managed the participation in focus groups and conducted other research

activities

. Expanded direct marketing initiatives via the creation of microsites,

email marketing, banner and trade advertisements; introduced more than

200 new trade campaigns over 10 year period

. Organized and participated in 30+ annual trade shows and events

Assistant Marketing Manager - Classified, October 1999 -October 2007

. Responsible for special events, corporate trademark promotions and

licensing campaigns, generating on average 40% year over year increase

in revenue

. Defined and implemented marketplace repositioning for the division

. Oversight for production of all collateral materials, press releases

and Internet content

. Organized, with the research department, focus groups and research

studies

Dow Jones & Company 1984 - 1999

Administrative Manager - Marketing Services, July 1994 - September 1999

Assistant Administrative Manager - Marketing Services March 1991-June 1994

Responsible for oversight of an annual budget of $15 million allocated

among 5 marketing divisions: creative services, art department, research

department, technology and administrative groups. Developed tactical

direction for our annual $7+ million brand advertising campaign.

. Acted as liaison between the department and the corporate finance

group, directed tactical interaction with corporate accounting,

budgeting and purchasing divisions.

. Eliminated wasteful administrative processes within the advertising

group, directly impacted production and work flow between the

marketing and sales teams resulting in increased revenues.

. Developed a database management system and introduced the 1st

department-wide computer system for budget management within the

advertising and marketing groups.

. Supervised a staff of 8 direct reports with responsibility for 4

regional marketing services groups.

. Negotiated contracts with advertising agencies retained to execute our

annual branding campaigns. Approved selection of all vendors providing

services to the department.

EDUCATION

. B.S., Business Management, Long Island University, 1982

. Certificate, Database Management, New York University, 1985

. Certificate, Web Master, The Mac Learning Center, 1992

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