MICHAEL B. PALAZZO
**** ****** **** *** ******: 919-***-****
Wake Forest, NC 27587
Energetic, results-driven marketing professional with 20 years of strong leadership, sales and marketing experience is seeking
a challenging position in a growth-oriented organization within the Healthcare industry. A creative, can-do spirit coupled with
a strong analytical mind. Additional areas of expertise include:
Team Leadership Marketing Strategy and Planning Product Line Management
Project Management Brand Management Collateral Development
Sales Training Outsourcing Financial Analysis/Budgeting
Tradeshow Management Information Systems-Salesforce.com, SAP, Hyperion, MIS, Microsoft Project
“Mike Palazzo was quite frankly the best brand manager that served in our Marketing Department at CR Bard. He is
intelligent, dedicated and hard working. It would be my privilege to hire or work with him again”. Ron Greene, President -
Bard Endoscopic Technologies, Inc. at C.R. Bard, Inc.978-***-**** (Mobile)
PROFESSIONAL EXPERIENCE
CR Bard (Medical Device Manufacturing) 2009-Present
Sr. Marketing Manager
Create and execute integrated strategic marketing plan for Critical Care Division
Responsible for strategic product line development plan for Urological products
Manage Associate Marketing Manager
Formulate strategic relationships with key business partners to develop growth and new clients segments
Lead new business develop initiatives including strategic vertical markets within various targeted segments
Training and collaboration with Sales Managers including targeting, vertical market messaging and key differentiation
MeadWestvaco (Hi-Tech Manufacturing) 2007-2009
Healthcare Business Development/Project Manager (Local Branch Shut Down Due to Economic Downturn)
Developed global new business activities from Ideation through Commercialization for Global Packaging Leader
Utilized Project Management tools to manage cross functional teams to launch multiple new products
Developed new business initiative within regulated healthcare industry with estimated annual revenue of $16M
Managed process from idea generation through manufacturing including coordination of supply chain, internal
manufacturing processes with engineering, R&D and Quality Assurance
Developed Global relationships within the strategic markets to drive innovative product concepts into development
Created, presented and implemented 3 and 5 years strategic plans within regulated markets
Managed consumer insights efforts with end users to develop product need assessment
C.R. Bard/ConMed Corporation/Teleflex Medical (Medical Device Manufacturing) 2003-2007
Medical Device Brand Manager
Developed and launched new Stricture Management product line for Medical Device Manufacturer
Managed sales process for selling and administering Stricture Management Products in clinical applications
Developed all product line marketing strategies and tactics
Managed Associate Marketing Manager and Administrative Assistant
Managed project launch teams including Manufacturing and R&D while managing associated issues and problems
Created, presented and implemented 3 and 5 years strategic plans within regulated markets
Developed Advisory Panel with Key Clinicians to develop new product ideas and market opportunities
P&L responsibility for $100M in revenue with a marketing budget of $150K
Developed market research effort to establish new markets within growing fields
Utilized Salesforce.com to manage lower ASP product lines in lieu of an extended outside sales force
POLAROID CORPORATION (Medical Device Manufacturing) 1998-2003
Brand Manager - U.S. Healthcare/Dental Imaging
Designed and executed all new product development, marketing, channel programs, training, and trade shows
Developed new vertical market segments (dental, dermatology, forensics, hospital/healthcare)
Managed Associate Marketing Manager
P&L responsibility for over $25 million in revenue with a marketing budget of $1.5 million
Opened distribution channels in regulated Hospital and Dental markets, growing revenue by $5.5 million in year (33%)
Expert speaker for seminars at major national trade shows.
Created all end-user and channel purchasing programs including rebates, trade-ins and dealer purchasing contracts
Developed and supervised changes to pricing, programs and new promotions.
Designed and executed channel communication detailing changes in pricing, promotions, programs and new products.
THE COCA-COLA BOTTLING COMPANY 1991-1998
Senior Financial Analyst
PROFESSIONAL HONORS
2004 Marketing MVP Award Recipient
2000 Worldwide President’s and Marketing Excellence Awards
EDUCATION
BABSON COLLEGE, Wellesley, MA 2001
MBA, Marketing Concentration
UNIVERSITY OF CONNECTICUT, Storrs, CT 1991
BA, Accounting