Julia (Dongyu) Li Communication Professional
*** ****** **** **, ************, Maryland 20877 202-***-**** *************@******.********.***
QUALIFICATIONS SUMMARY
A Result-oriented, Enthusiastic, Hard Working communication guru chasing her dream with a continuous improving record
of accomplishments working with various organizations. Looking for a creative communicator, a social media savvy and a
market strategist? Please no further.
WORK EXPERIENCE
Youth For Understanding USA, Bethesda, MD International Student Placement Intern & Volunteer May 2013 - Present
- Assisted with student placement campaigns, media and community outreach. Helped recruit approx. 60 prospective host fami-
lies and placed 30 YFU students assigned to the Carolinas field
- Managed volunteer recruitment postings on Idealist and VolunteerMatch
- Managed Carolinas Facebook account and a close Facebook group: more than 200 YFU alums participated in online events
- Creates promotional pieces (i.e., email pitch letters, monthly newsletters, flyers) and facilitates local events
Great Wall Supermarket, Rockville, MD Store Manager November 2013 - January 2014
-Handled all customer inquires (i.e., product return, complaints), processed merchandise-related documents and supervised the
operation of the supermarket
- Designed marketing materials and store displays (i.e., flyers, posters, coupons)
- Placed orders for products on the weekly basis, arranged cashiers' schedule and handled administrative projects in the office
- Coordinated with managers of all departments with new employee recruitment
Laurel International Corporation, Gaithersburg, MD Communication Specialist October 2013 - November 2013
- Coordinated a two-day event/exchange program for Beijing No. 166 High School and Wootton High School
- Researched and arranged volunteer opportunities for program participants, crafted marketing materials and handled all
administrative projects
American University School of Communication, Washington, DC Graduate Assistant September 2012 - August 2013
- Enhanced active communication between SOC and prospective Chinese students by managing SOC Sina Weibo. Reached more
than 10,000 people within a month and attracted more than 500 followers
- Managed web content, video and photo assets for the platform and supported student recruitment efforts: Chinese students
enrolled in SOC increased by four times compared to the previous year
Eastwest Public Relations, Beijing, China Public Relations Intern July 2012 - August 2012
- Conducted effective media pitch campaigns (IT and energy sectors) and helped Morgan Ceramics publish its press release with
20 prominent trade publications and online news outlets within a week
- Managed the client database and their social media platforms
- Wrote and translated client reports, video scripts and press releases. Researched to identify buzz-worthy partnerships
CCTV-IMG Sports Management Co., Ltd, Beijing, China Public Relations Intern May 2011 - July 2011
- Helped set up the new official website and managed web content. Wrote preliminary marketing plans and proposals
- Facilitated communication between the company and its international clients: “China Touring Car Championship,” “National
Championship Air Races and Air Show,” and etc
Hill & Knowlton Strategies, Beijing, China Public Affairs Intern July 2009 - August 2009
- Researched on healthcare related policies in China to support the public affairs team
- Translated clients’ reports (both in English and Chinese) and identified trendy information in the industry
EDUCATION BACKGROUND TECHNICAL SKILLS VOLUNTEER EXPERIENCE
American University, M.A. Public Communication MS Office Suite Humane Society of Mid-Ohio Valley
August 2013, GPA: 3.79 Social Media & Metrics Boys & Girls Club
Cision Ten Thousand Villages
Marietta College, B.A. Advertising & Public Relations SPSS Youth For Understanding USA
& Psychology Indesign
MoleQ
May 2012, GPA: 3.57
Corel Draw X5 and X6