Project Manager Sales

Joanna Iachetta Page

Joanna Iachetta

** ****** ***** . **********, ******* L4H 1G3 (Res) 905-***-**** (Cell) 416-***-**** *********@*********.**

PROFILE

A result driven professional with progressive experience and whose business expertise encompass project planning, account management and marketing. Experience with large budget sponsorship program management with the proven ability to plan strategically, negotiate, and effectively project manage build strong relationships and lead multiple projects simultaneously. Proven management skills with a reputation for taking initiative to improve process and effectively communicate strategy. Think within and outside the box in the conception, development and execution of programs that align with the company and client's objectives.

Professional Experience

Sr. Project Manager - Olympic Partnerships, Event Sponsorship, Licensing

Hudson’s Bay Company

June 2010 – October 2012

Work with Vice President Olympics in developing and implementing strategies to manage and grow Olympic sponsorship as well as with Olympic corporate sponsors..

Proactively manage Olympic Committee and Olympic sponsor relationships ensuring their understanding of the respective objectives in being associated with Hudson’s Bay Company.

Assist senior staff in the development agreements that detail sponsorship activation and accountability plans

Participate in the development of Olympic Sponsorship programs and oversee sponsor event activation plans to the mutual benefit of Hudson’s Bay Company and corporate Olympic sponsor.

Ensure that Olympic corporate sponsors partnership activities are reflective of Hudson’s Bay mission and objectives.

Work with PR team to ensure that all supporting events, activities and materials involving the corporate partners are accurate and are consistent with Hudson’s Bay Company messaging and brand.

Project manage Canadian Olympic brand launches that fall within the HBC partnership which include the development of cross-functional work-back schedules, facilitating weekly project update meetings with stakeholders, updating communication and recommending course of action.

Organize and facilitate meetings to discuss Olympic and B2B opportunities and initiatives increasing brand visibility for the stores.

Provide top tier customer service to new and existing sales and accounts through strategic and proactive account management and by partnering with cross-functional team members and stakeholders to ensure best in class results

Work with HBC functional teams and Canadian Olympic Committee to assess opportunities and work to ensure plan is in place for Game time including athlete uniform design, development schedule and logistics are in place

Responsible for directing, developing and executing marketing programs to support the growth of company’s brands with a specific focus on sponsorship, licensing, wholesale and brand management marketing

Reviewed, assessed and recommended sponsorship opportunities for the Hudson’s Bay brand ensuring strategic alignment with company’s overall goals

Developed strong relationships with sponsorship partners and key stakeholders

Actively managed all projects, from conceptual development to creative design and final program execution

Measured control brand business performance (sales, gross margin, return on marketing investment, delivery of consumer insights) against plan for all business units.

Business Development Manager – Loyalty and Corporate Premium Incentives

Hudson’s Bay Company

October 2007 – May 2009

Manage business plan to deliver the sales volume plan within the assigned national account while staying within budget guidelines including program profitability targets

Design and execute strategic business plan for the national account., including product presentations, promotional support and program analysis

Provide clear and concise communication to senior level regarding account opportunities, issues, programs and/or concerns and market trends.

Support national accounts with quarterly business reviews, market analysis, inventory analysis, discontinued status, fill rates, support program review

Create and implement account specific loyalty and promotional value added programs including presentations to accounts, internal communication, forecasting and execution and follow up internally and externally as well as schedule bi-weekly interaction with accounts to maintain and leverage relationship

Assist in trouble shooting and problem solving any national account issues within corporate office

Manage account forecasts, review/analysis/recommendations/communication both internally and with client

Key Account Manager - National Accounts - Sponsorship, Licensing and Special Projects

Roots Canada Ltd.

June 2001 – October 2007

Collaborate with clients to determine needs and business objectives, in order to develop the best product assortment possible for their various programs

Analyze brand and market performance. Plan and oversee implementation of innovative programs to drive profitable growth including customer-specific programs

Work with design team on creative concepts and manage creative approval process for various sponsorship and licensing programs and projects

Work with various accounts to develop custom programs specific to their needs, developing, and implementing programs for each account

Identify opportunities through analysis and present program recommendations to senior levels and departments within organization to gain approval

Work closely with accounts and internal teams to ensure projects are being managed on time and on budget.

Manage all approval process of logo’s and trademarks both internally and externally (NHL, NHLPA, Olympic and various Film Festivals)

Ensure that all programs fall within company strategic objectives

Manage brand and customer marketing budgets to ensure profitable delivery of initiatives

Sr. Wholesale Product Coordinator

Roots Canada Ltd.

April 1999 - 2001

Work with top Canadian Sales Rep, Montreal Sales Rep and Franchisee’s on Corporate Wholesale requests.

Work with internal designers on product development.

Deal directly with Vendors/Suppliers (Manufacturers and Embellishers) on all aspect of orders – from fabric selection, trims, labels, colour labs, pre-production, production samples, production schedules and timelines.

Liaise with customer to ensure all embellishing details and garment details are accurate pertaining to their order

Liaise with warehouse and shipping/receiving departments to ensure garments are received and shipped to customer in a timely manner

Ensure all order are delivered to customer in a timely manner

Education

Humber College - Continuing Education

Principles of Project Management - currently in progress

Seneca College of Applied Arts and Technology

Accounting Certificate 1991 – 1992

Seneca College of Applied Arts and Technology

Office Administration Diploma – Executive Program 1989 – 1991

Interests & Hobbies

Running, baking

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