Sales Project Manager

Andrea Griffin

Marketing Management

San Diego, CA

*************@****.*** - 619-***-****

Over 10 years of experience in Marketing Communication, Account Management, Project Management and

Sales Support Services, in small, mid and large-sized companies, creating successful online and offline sales

and marketing programs.

WORK EXPERIENCE

Interactive Project Manager

Anderson Direct Marketing - Poway, CA - July 2013 to November 2013

Short term temporary contract position

• Monitor all creative and technical resources, both internal and external, engaged in the project directly and

indirectly, especially on matters of scope, effort, progress, and deliverables

• Provide day-to-day communications regarding development status with programming team, plus daily

updates on schedules, resources, risks, and issues to internal stakeholders.

• Identify and manage development (and future deployment) against key technical milestones, project

dependencies and project resources

• Provide continuous support as directed by the Program Director to assist in ensuring the project's timely

success

• Reason for leaving: Assignment completed

Homemaker

Griffin Family Household - San Diego, CA - July 2011 to July 2013

Personal accomplishments include volunteer social media coordinator, member of PTA and volunteer

marketing consulting services for small businesses and school-related activities

• Reason for re-entry: Pursued temporary assignment to re-enter the workplace when children started school

Senior Interactive Account Executive

RCW McCann Healthcare - San Diego, CA - May 2008 to July 2011

Responsible for relationship building, marketing analysis and project planning for clients in the Pharma, Medical

Device and Biotech industries

• Developed and scoped proposals for interactive marketing B2B, B2C, and e-commerce projects

• Responsible for achieving forecasts up to $750,000 and for managing project budgets of up to $250,000

• Project Management of digital programs including:

o interactive websites (videos, SEM, analytics, email campaigns, online ads)

o social media plans

o interactive display media for national sales meetings and tradeshows

o digital sales aids and patient tools

o sales training and presentations

• Lead and delivered short-term and long-term online marketing initiatives that drove overall business and

revenue growth

• Responsible for metrics and success criteria analyses to deliver recommendations for optimum mix of

marketing dollars to drive revenue and profit

• Demonstrated knowledge of consumer product purchase decision-making processes and creating

customized or personalized CRM roadmaps and experiences

• Demonstrated ability to build and manage relationships with clients and their teams, including; information

technology, marketing, sales, R&D, regulatory, other agency partners, vendors and service providers

• Reason for leaving: Position relocated to NY office

Account Executive

Interactivate, Inc - San Diego, CA - March 2006 to May 2008

Responsible for relationship building, marketing analysis and project planning for clients in the Homebuilding,

Commercial Real Estate, and Food industries

• Developed and scoped proposals for digital B2B, B2C, and e-commerce projects with project budgets of up

to $250,000

• Project management of digital programs include:

o Websites

o Search engine optimization

o Web Analytics

o Email campaigns

o Online ads

o Interactive display media for maps, renderings and floor plans

o Digital sales tools and presentations

• Demonstrated knowledge and experience with user experience tools such as eye-tracking and click-path

analysis

• Demonstrated ability to build and manage relationships with clients and their teams, including; information

technology, marketing, sales, quality assurance and governmental oversight, other agency partners, vendors

and service providers

• Exhibited strong marketing and business acumen, excellent written and verbal communication with strong

presentation skills & leadership in client and internal meetings

• Responsible for metrics and success criteria analyses to deliver recommendations for optimum mix of

marketing dollars to drive revenue and profit

• Reason for leaving: Recruited by RCW

Marketing and Information Services Manager

Flocke & Avoyer Commercial Real Estate - San Diego, CA - November 2004 to December 2005

Responsible for marketing communications including website, press releases, email campaigns, proposals

packages, collateral and tradeshows

• Responsible for researching and cataloging data assets used in sales packages including demographics,

aerial and facility photography, and renderings

• Responsible for written and verbal communications in the development of strong effective proposals and

press releases

• Responsible for event management including corporate events, sales meetings, and tradeshows

• Managed marketing campaigns and initiatives in multiple channels

• Provided on-site IT services for an office of 20 including help desk services hardware and software system

maintenance

Marketing Communications Specialist

Prometheus Laboratories, Inc - San Diego, CA - July 2001 to August 2004

Multi-level project coordination for sales and marketing deliverables working in conjunction with product

managers, regulatory, ad agencies and vendors

• Demonstrated ability to write and present product promotional materials and training tools including corporate

newsletter, sales aids, press releases

• Designed, implemented and maintained content of sales and marketing communications portal (intranet)

• Implemented and developed web-based collateral inventory management and reporting system which

included inventory management procedures, usage analysis, documentation, logistics and ROI analysis

• Responsible for event planning for national sales meetings, medical education events and international

medical conferences

EDUCATION

Bachelors of Science in Business

University of Phoenix

SKILLS

•Proficient in MS Office Suite (Word, Excel, PowerPoint, Project, Visio), CRM software (Salesforce), Publishing

tools (Adobe Illustrator, PhotoShop, InDesign), Analytics and Research tools (Covario, Reuters, Medwatch,

Google Analytics), Enterprise software (Oracle, SharePoint, Deltek), Internet and email software (Campaigner,

WordPress, Twitter)

ADDITIONAL INFORMATION

Areas of Expertise:

Account Management: Working closely with clients to create outstanding account relationships, develop

effective account planning, and execute successful results on time and on budget

Marketing Communication: Providing integrated marketing communications including advertising, public

relations, promotions, and proposals.

Project Management: Applying knowledge, skills and techniques to execute projects effectively and

efficiently managing workflow and accountability

Sales Support: Creating proposals, presentations and contracts that effectively present the organization

and successfully achieve revenue goals

Contact this candidate