Manager Management

Joy C. Davis

*** ***** ******, *********, ** ****4

Cell: 203-***-**** / Email: ***********@***.***

PROFESSIONAL SUMMARY:

Accomplished Marketing professional with more than 13 years experience in the consumer product services sector.

Oversee more than $125 million product service business. Background includes managing the customer engagement

solutions and product development for the Company’s largest financial partner relationships, including many of the

most well-known global leaders. Expertise in new business development and relationship management, responsible

for conceptualizing and selling in new product services via various media vehicles. Create compelling brand strategies

and manage the full product lifecycle development process. Highly proficient at cultivating relationships, contract

negotiation, opportunity growth and risk mitigation. Additional expertise in:

• • •

Business Development Sales & Marketing Strong Negotiator

• • •

Large Volume Sales Relationship Growth P&L Accountability

• • •

Presentations Leadership and Career Market Research

•

Development Digital Marketing

PROFESSIONAL EXPERIENCE:

AFFINION GROUP, Stamford, CT 2000-January

2014

Senior Director, Business Development and Client Solutions (2010-January 2014)

Strategically oversaw relationships of key clients, responsible for the sales, account management and program

management and product development of a more than $125MM book of business . Exceeded quota year over year by

leveraging Affinion’s multi-channel capabilities to drive new business opportunities and grow key partnerships – over

51% reported growth. Responsible for driving all aspects of national financial accounts marketing strategy with

particular emphasis on identifying, developing and implementing partner opportunities and driving profitability with a

consultative business approach, adept in positioning products versus competition.

• Drive the charge to nurture the existing key partner relationships with the organization’s largest partners.

• Responsible for the development, preparation and delivery of all sales presentations with partners. With a key

focus on how Affinion products and services value proposition and profitability drivers.

• Develop and present business/ROI analysis to senior management and P/L owners.

• Identify and maximize opportunities for both Affinion Group and the affinity partner, owning member

profitability, cross-selling, reporting and analysis across partners.

• Coordinate with internal departments such as: marketing development, creative services, new business

development, product management, financial analysis, and database management to develop and implement

strategic business decisions.

• Escalation point for internal and external partner issues and troubleshoot.

• Manage the negotiations of partner contract discussions.

• Present quarterly business overviews/updates to C-Level management (internally and externally)

• Manage and develop a high performing team that includes cross functional departments such as finance,

marketing, product management, client services and operations.

• Develop and direct an effective and dynamic team of managers.

Director, Business Development and Client Solutions (2008-2010)

Strategically oversee relationships of key clients, responsible for the sales pipeline and account maintenance of a more

than $30MM book of business. Grew revenue for three major partners across two lines of business:

• Membership Product Line – grew line of business by 39%, generating $9MM in incremental revenue.

• Insurance Product Line - grew line of business by 45%, generating $10.2MM in incremental revenue.

• Coordinated with internal departments, such as, marketing development, new business development, product

management, financial analysis, database management and develop and implement strategic business

decisions.

• Negotiated deals, obtain internal deal sign-off, and work with legal team to create contracts.

• Managed key drivers of the business model including member flow, conversion, marketing and product costs,

cancel rates, and client compensation.

• Responsible for leading all client weekly meetings internally and externally.

• Developed and presented business/ROI analysis middle management and P/L owners.

• Developed and directed an effective and dynamic team of managers.

Senior Account Manager, Online Marketing Group (2006-2007)

Managed relationships of key clients including financial institutions, major retailers and ISP’s, focused on driving

internet marketing strategies and online customer engagement.

• Managed the day to day relationship with clients.

• Managed the implementation and execution of client digital marketing efforts (online, email, ATM, mobile

etc).

• Participated in client contract discussions ensuring partners and Affinion Group delivered upon contractual

obligations.

• Managed campaign performance and testing strategy.

• Analyze results of all marketing programs.

• Communicate reports, results, and proposals to client.

Senior Product Manager, Product Development Group (2004-2006)

Responsible for leading the development, management and rollout of consumer savings products and services tailored

to target customer segments. Evaluated, sourced and negotiated new benefits and vendors to ensure best in class

product and services are delivered to consumer base.

• Primary liaisons with internal teams focused on new opportunities and maximize existing opportunities of the

customer experience.

• Developed product configurations to meet unique partner requirements

• Managed the development of all member materials with internal teams including creative, legal, print

production, retention and fulfillment management.

• Worked with online strategy and IT on the design and functionality of member website.

• Managed vendor and fulfillment costs to achieve targets for Affinion marketing models.

• Supported manager in the management of the Financials (P/L) for product line.

• Conducted frequent contact center visits and product fairs and provide product input to improve

communication and agent knowledge of products, services and benefits.

Product Manager, Product Development Group (2001-2004)

• Assisted director in yearly budgeting and strategic planning.

• Managed and facilitate the marketing efforts of designated partner/product to ensure package integrity and

strategy.

• Facilitated the coordination and management of all necessary internal and external departments to execute the

planned marketing.

• Communicated clearly and thoroughly on a regular basis, in written and verbal form, with outside

vendors/suppliers and internal groups to ensure the seamless development, set-up and fulfillment of member

benefits and services.

• Represented products at all client and vendor call center product fairs.

• Monitored weekly member volume changes for risks and opportunities.

• Maintained information on competitors printed materials and benefits matrices.

• Primary liaison between internal retention group and call center to work on operations and goals.

• Assisted director on monitoring and brainstorm improvements on product business model.

Assistant Manager, Database Marketing Group (2000-2001)

• Responsible for the coordination of all marketing executions for Membership Services and list processing.

• Updated and maintain uniqueness of all client files through the use of oracle software

• Primary liaison for internal departments and modeling and analytics team on list processing.

EDUCATION:

UNIVERSITY OF BRIDGEPORT, Bridgeport, CT

Bachelor of Science in Business Administration (Expected May 2015)

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