Allison F. Scott
Farmington, CT *****
*************@*****.***
SUMMARY
Senior data analyst returning from extended maternity leave. Extensive experience in data analysis and project
management.
Excellent skills with database accessing and manipulating tools: SQL, Excel, Access, and SPSS
Advanced SPSS and statistical techniques: regression, ANOVA, segmentation analysis, factor analysis, and
others
Strong analytical and writing skills: analysis of quantitative and qualitative data to produ ce reports
Expertise in competitive analysis, market segmentation analysis, and trend analysis
Proficiency in Microsoft Office applications: Word, Excel, Access, and PowerPoint
RELEVANT EXPERIENCE
Jan – May 2010
Business Analyst (contract)
EMC, Hopkinton, MA
Provided analytical support within eService Operations and for various cross-functional teams at EMC
Managed EMC customer databases (Oracle)
Used SQL to access and manipulate eServices data (MS Access)
Compiled and prepared data for the analysis of operational performance of eService Operations (Excel
advanced formulas and pivot tables)
Provided analysis to resolve business-related problems
Aug – Nov 2009
Market Research Analyst (contract)
Schneider Electric, North Andover, MA
Led a research project on the China security market including Access Control, Video Surveillance, Intrusion
Detection, and Fire & Life Safety
Performed competitive analysis, segmentation analysis, and trend analysis on the China security market
Designed and implemented interview and survey research projects
Designed RFPs, interview protocols, and survey questionnaires
Built a database on the China security market by gathering, extracting, reviewing, verifying, and
consolidating a variety of quantitative and qualitative data
Sep 2006 – Sep 2008
Assistant Professor
Department of Radio, Television & Film
The University of North Texas, Denton, TX
Managed and conducted various projects investigating the economics of media markets:
A structural analysis of mergers and acquisitions in the U.S. publishing industries: 1997-2007 (funded by
University of North Texas Junior Faculty Research Fellowship)
The economic impact of the media on a country: a case study of eleven nations (presented at the 2008
World Media Economics Conference)
Multi-platform media enterprises: drivers, platforms, strategies, and business models (presented at the 2008
Broadcast Education Association Convention)
Predictors of the video window and financial performance of motion pictures in the home video market
(presented at the 2007 Association for Education in Journalism and Mass Communication Conference)
The impact of telecommunications companies’ entry into the multichannel video programming market on
cable system digital programming offerings (funded by University of North Texas Faculty Research Grant)
Sep 2002 – May 2005
Research Assistant
Department of Telecommunication, Information Studies & Media
Michigan State University, East Lansing, MI
Managed and conducted research projects investigating media markets and strategies:
Cable system diversification into the high-speed Internet access market and telephony (published in The
International Journal on Media Management, 2007)
The strategic architecture structure of the emerging video-on-demand market (presented at the 2003
Broadcast Education Association Convention)
Strategic alliances between broadcast television networks and Internet firms (published in The International
Journal on Media Management, 2003)
May – Aug 2001
Research Analyst
The Research/Marketing Department, WJXT TV Station
Jacksonville, FL
Assisted with quantifying and analyzing the audience trends of the Jacksonville DMA
Assisted with the development of the department’s sales presentations
EDUCATION
Ph. D. in Mass Media East Lansing, MI
Michigan State University 2006
M.A. in Mass Communication Gainesville, FL
University of Florida 2002
B.A. in Communication Beijing, China
Tsinghua University 2000