Marketing Manager
Resume:
NICOLE M. FEIST
***** ********** ** 612-***-****
Eden Prairie, MN 55344 www.linkedin.com/in/nicolefeist *******@*******.***
PROFESSIONAL SUMMARY
Senior Marketing Communications, Project Management Specialist with nine
years of experience in corporate brand, advertising, promotion management
and in-store marketing. Strengths include managing multiple complex
projects simultaneously and building strong client and customer
relationships. Areas of expertise:
Communications Advertising Leadership Public Relations
Planning/Implementat Brand Guideline Budgeting and Creative
ion Development Forecasting Development and
Agency Relationships Create/Implement Supervise/Train Management
Campaigns Staff Production Process
Microsoft Office Media Relations Project Management
Suite In-store Marketing Strategic Planning Event Management
Vendor Management Interactive Primary Liaison
Customer Engagement Marketing
Internal
Communications
CAREER EXPERIENCE
TARGET CORPORATION, Minneapolis, MN
Sr. Specialist, Category Marketing (2012-2014)
Lead marketing campaign strategies and content for channels including in-
store signage and interactive to help retain loyalty of our kids guest.
. Project manage the in-store signage and interactive campaigns for the
kids and newborn/infant/toddler apparel departments as part of the annual
marketing planning process from strategy through execution.
. Develop and project manage in-store and interactive marketing campaigns
including business priority gathering, creative brief writing, creative
direction and feedback to agency, proofing creative, presenting creative
to leadership, budget and timing for seasonal campaigns, Shaun White,
Disney, Harajuku and Hello Kitty partnerships.
. Partner with brand and category strategic partners to drive category
priorities and messaging for in-store signage and interactive tactics
through execution.
. Manage the 1.8MM newborn/infant/toddler in-store signage and packaging
budget.
. Act as a liaison between internal partners, agencies and vendors to
ensure business objectives are being communicated and strategically
planned for.
SUPERVALU INC., Eden Prairie, MN 2003 - 2011
Assistant Brand and Advertising Manager (2008 - 2011)
Directed integrated marketing communications, development of marketing
materials, and promotional campaigns demonstrating a customer-centric
focus.
. Created, managed and implemented several integrated Holiday programs that
drove traffic during critical Holiday sales weeks that resulted in +12%
sales versus the previous year.
. Managed and supported eight retail banner specific communications and
integrated advertising plans including re-grand openings of Albertsons
first LEED store.
. Managed the $35MM brand and advertising broadcast production budget and
communicated to senior leadership implications of the budget.
. Developed and managed several merchandising promotions including
convenience store promotions that resulted in a 20% increase versus the
previous year.
.
NICOLE M. FEIST
Page 2 www.linkedin.com/in/nicolefeist *******@*******.***
CAREER EXPERIENCE (Continued)
SUPERVALU INC., Eden Prairie, MN (Continued)
Assistant Brand and Advertising Manager (2008 - 2011) (Continued)
. Established brand guidelines and developed communication and
implementation plans throughout the organization including twelve retail
banners across the country.
. Managed and implemented five marketing campaigns driving awareness of new
pricing strategies to increase same store sales.
. Managed the messaging hierarchy and creative for six retail banners'
weekly ad to gain brand alignment and seasonal relevance.
. Developed and implemented Talent Management/HR new brand strategy to
engage associates and increase their effectiveness and productivity.
. Developed communication plan for several retail store remodels that
delivered on the objective of creating anticipation and excitement for
store remodels and grand openings.
. Coordinated the alignment of multi-cultural advertising messaging with
the general market messaging to deliver cohesive message strategies.
. Managed enterprise agency processes and relationships which included:
agency objectives, budgets and yearly agency evaluations.
Marketing Coordinator for Sunflower Market, L.L.C., Division of SUPERVALU
(2007 - 2008)
Successfully developed and implemented integrated marketing communication
plans and grand opening events to create a consistent voice of a new brand.
. Organized and coordinated all local events, programs and assisted with
public relations efforts to ensure key marketing messages were
communicated consistently.
. Planned, managed and executed the grand opening events and VIP parties to
help position the new stores in their marketplace.
. Served as a liaison between merchandising and marketing to ensure
accurate, timely and efficient advertising vehicles.
. Worked closely with our graphic illustrator to assist in creating,
proofing, and approving marketing materials.
. Created and distributed the email blast every month to over 5,000
subscribers.
. Launched and managed the sign library consisting of over 6,000 shelf
signs to help educate customers about Sunflower Market products.
. Wrote all sign copy for the new products brought into Sunflower stores to
help educate customers about the taste and value of each product.
. Wrote detailed descriptions regarding store events on each store's event
calendar to stimulate excitement regarding each monthly event.
Administrative Assistant for Sunflower Market, L.L.C., Division of
SUPERVALU (2005 - 2007)
Effectively directed marketing communication programs, public relations,
market research and administrative support. Managed the launch campaign for
the first store opening.
. Published extensive market research across Indiana, Illinois, and Ohio
for the purpose of developing grass roots marketing campaigns.
. Managed the public relation campaigns for the launch of 3 Sunflower
Markets, acting as the primary liaison between the three PR firms across
three major markets.
. Created sponsorship and giving guidelines resulting in the store
directors gaining more ties in the community.
NICOLE M. FEIST
Page 3 www.linkedin.com/in/nicolefeist *******@*******.***
CAREER EXPERIENCE (Continued)
SUPERVALU INC., Eden Prairie, MN (Continued)
Vendor Correspondence Associate - Central Disbursements (2003 - 2005)
0. Facilitated vendor relationships and education on company account
procedures and issues.
0. Corresponded with vendors through various communications to alleviate
issues on their account.
0. Actively worked to educate the vendors on the current procedures
relating to vendor invoices.
0. Worked on a daily basis with the department's database to track all
vendor claims and resolved all issues in a timely manner.
0. Formatted and edited the Vendor Correspondence manual.
EDUCATION
University of Wisconsin, Milwaukee, WI
B.A. Journalism and Mass Communication,
Emphasis: Public Relations
University of St. Thomas, Minneapolis, MN
Mini Masters in Marketing Management
COMMUNITY INVOLVEMENT
Big Brothers Big Sisters Habitat for Humanity Feed My Starving Children
American Red Cross Stagetime Production
Events
[pic]
Contact this candidate