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Sonia Sheffield, Ph.D.
Experience
****-****, ********* ******** *** Evaluation Northborough, MA
Proprietor
Work collaboratively with clients to identify, develop, and focus their
research and evaluation objectives;
apply relevant quantitative and/or qualitative methodologies to create
actionable insights and recommendations
Clients include custom market research suppliers, higher education
institutions, health and human services agencies, an educational publishing
company, and other organizations
Develop proposals; design questionnaires; manage large-scale research projects;
collect and process data; conduct multivariate statistical analyses; prepare
concise and impactful reports and presentations
2007-2013 Management Insight Technologies Marlborough, MA
Senior Vice President (2012-2013)
Co-managed and revived an account with a major enterprise software vendor that
was previously dormant
Led a team of research managers and analysts to provide high-quality,
decision-focused primary research and excellent client service
Vice President of Research (2009-2012)
Managed research, operations, and human resource functions for custom market
research firm
specializing in high technology; helped to guide company strategy and set
policies
Responsible for workflow and resource allocation; hiring, training, and
professional development of staff; operational efficiency and quality control;
development of in-house methodological expertise
Research Manager (2007-2009)
Managed complex international primary custom research studies in the high
technology sector
Responsible for research design and sampling strategy, questionnaire
construction, client engagement, analytic plan, field and project management,
report preparation, multivariate analysis, and presentation
1998-1999 Chadwick Martin Bailey (CMB) Boston, MA
Director of Methodology
Managed primary quantitative and qualitative research for clients in the health
care, financial services, insurance, and consumer sectors
Developed a training program in research methodology and served as a
methodological resource for staff
1995-1998 Research International Cambridge, MA
Director of Research
Managed a team of 10 research analysts. Responsible for workflow and resource
allocation; quality control; hiring, training, and professional development of
staff; and development of methodologies
Conducted customer satisfaction, brand equity, new product development, and
advertising effectiveness research for clients in the utilities and
telecommunications sectors
Education
1989-1997 Boston College Chestnut Hill, MA
Ph.D. Educational Research Methods, Measurement, and Evaluation (1997)
Department of Counseling and Developmental Psychology and Research Methods
Passed comprehensive exams with distinction
M.A. Counseling Psychology (1991)
Department of Counseling and Developmental Psychology and Research Methods
Awarded sole merit-based scholarship among 70 candidates
Analytic GRE 800/800
1982-1986 Dartmouth College Hanover, NH
B.A. Psychology
Cum laude; high honors in psychology
Academic Research
1989-1995 Boston College Chestnut Hill, MA
Research Assistant, Graduate School of Arts and Sciences
Performed analyses and prepared presentations of student and institutional data
Research Assistant, Department of Counseling and Developmental Psychology and
Research Methods
Assisted faculty with counseling psychology research. Wrote literature
reviews, performed data analysis, presented research at professional
conferences and in academic journals
1985-1986 Dartmouth College Hanover, NH
Research Assistant, Amos Tuck School of Business Administration
Assisted faculty with organizational behavior research
Teaching
1992-1994 Boston College Chestnut Hill, MA
Instructor, Graduate School of Education
Taught Interpretation and Evaluation of Educational Research to graduate
students
Taught Introductory Statistics to graduate students
1994 Framingham State College Framingham, MA
Instructor, Department of Education
Taught Research Methods to graduate students
Counseling
1986-1996 Counselor and psychiatric emergency clinician (details
available upon request)