User Experience Designer, Researcher and Strategist

SURBHEE GUPTA

User Experience . Consumer Insights . Design Strategy

917-***-**** . ************@*****.***

http://surbheegupta.prosite.com

EDUCATION

M.A. DESIGN MANAGEMENT, SAVANNAH COLLEGE OF ART & DESIGN

SAVANNAH, GA

2012 - 2014

B.DES. COMMUNICATION DESIGN, NATIONAL INSTITUTE OF FASHION TECHNOLOGY

DELHI, INDIA

2006 - 2010

SKILLS

DESIGN .

Ethnographic Research, Lab and Field-based Research, HCI, Usability Testing, Cognitive Walkthrough, Heuristic Evaluation, Contextual Inquiry, Analysis, Insight Translation, Personas, Use Cases, Work Flows, Wireframes, Mid-Fi Mockups, Infographics, Design Thinking, Business Analysis

SOFTWARE .

Adobe Illustrator, InDesign, Photoshop, Balsamiq, Axure, HTML, Microsoft PowerPoint, Word, Excel, Google Docs, 3ds Max

LANGUAGE . English, Hindi

WORK EXPERIENCE

INTERN AT LEXTANT, COLUMBUS, OHIO

Jun 2013 – Sept 2013

Observed and participated in ethnographic research and usability testing projects to find consumer insights for Nationwide, Motorola, Hyosung and Victoria Secret.

SET DESIGNER AT SCONCE EXHIBITIONS, DELHI, INDIA

Jun 2011 – Aug 2012

Designed theme based and corporate exhibition sets and news studios. Was responsible for concept ideation, set designing, client presentations and production site supervision. Pitches included Harley Davidson, Maruti Suzuki and Honda for Auto Expo 2012, India.

EVENT DESIGNER AT VIVEK SAHNI DESIGN, DELHI, INDIA

Aug 2010 – Mar 2011

Worked on design and execution of environmental design and event planning projects including Raja Deen Dayal Exhibition at the Indira Gandhi National Centre for the Arts, Kiran Nadar Museum of Art, German National Day celebrations at German Embassy and Hindustan Times Leadership Summit Dinner 2010.

INTERN AT TRIDENT EXHIBITIONS, DELHI, INDIA

Jan 2010 – Apr 2011

Designed corporate exhibitions and product displays.

INTERN AT OGILVY & MATHER, DELHI, INDIA

Jun 2008 – Jul 2008

Wrote copy for radio ads and AVs for Vodafone and Coca-Cola brands. Was involved in language translations and production of TV commercials.

NOTABLE PROJECTS

SPONSORED PROJECT . ADOBE – THE CLOUD EXPERIENCE . SCAD

Jan 2013 - Mar 2013

Conducted generative and evaluative user research and analysis, assisted in formulating design strategy and managed content in a collaborative learning class with students from diverse disciplines.

Project involved finding opportunities of product development and designing, prototyping and testing user interfaces while using Scrum Agile for project management.

COLLOQUIUM PAPER . NIFT

Sept 2008 - Dec 2009

Researched and documented traditional Indian paper craft Sanjhi’s transition into contemporary and commercial applications while debating culture and morality versus survival and sustainability.

ACTIVITIES & AWARDS

Vice President of SCAD Design Research Club

SCAD Graduate Mentor from Oct ‘12 to present

Academic Honors Scholarship Recipient at SCAD, 2012

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