Sales Project Manager

Diana Steele *****.******@*****.*** 978-***-**** www.linkedin.com/in/dianalcsteele

Marketing & Digital Advertising

Industries: eCommerce Publishing Technology

Summary:

Account Management / Vendor Relations B2B and B2C Sales / Business Strategy

Advertising / Content / Business Writing Email Marketing / Print and Direct Mail

Web Analytics / SEO / SEM / PPC Trade-show / Event Planning and Production

Professional Work History - Selected Achievements

2010 – Feb 2013 Sears Holdings Corporation Hoffman Estates, IL

eCommerce Support Analyst

Performed research for resolve: uncollected Sears.com vendor returns revenue, vendor contracts,

•

EDI transmission failures, billing errors; discovery of one in excess of $50K/mo.

Authored / executed mass and individual vendor email communications regarding policy and

•

compliance issues utilizing Sales Force; also documented departmental procedures

• Provided support: maintaining positive vendor relations, receiving appreciation correspondence

from Sears Merchants, and providing departmental training

2007 - 2009 Moving.com Channel Realtor.com National Digital Publisher Marlborough, MA

Channel Marketing Manager

• Negotiated partner distribution of targeted mail piece earning $84K in new business (first 90 days)

Authored /published all company trade articles, direct mail, press releases / sales collateral and

•

event communications. Company Trades-show and Event Producer/ 12 per yr.

Executed ongoing B2B email marketing campaigns utilizing enterprise software Responsys:

•

Newsletters, Event Promotions and Sales. Achieved 95% open rate on E-newsletters contributing

in excess of 20% monthly revenue increase

• Developed / executed ongoing B2C e-mail surveys and retention marketing tools

Perform KPI traffic and multivariate testing analysis to determine next step recommendations

•

(Content and Title tagging) utilizing Omniture Site Catalyst and Google Analytics

2002 - 2007 Newspaper Publishers: Herald Media / Media News Group / Telegram & Gazette, a NY

Times Company Boston, MA

Digital Sales & Marketing Manager

• Project manager responsible for re-launch of digital assets and adverting initiatives (Achieved

Annual MBO’s)

• Conceived and implemented digital advertising pricing strategy (Still in effect today)

• Developed / managed SEM, SEO, digital display and traditional ad campaigns: site traffic and

advertising sales increases 400%

Analyzed / prepared site traffic and digital advertising reports for Customers / Management

•

demonstrating R.O.I. Utilizing Omniture Site Catalyst and Google Analytics

• Delivered weekly presentations with regard to digital asset initiatives to a 65 member sales and

management team

• Worked with cross- functional teams, agencies and clients to develop advertising, collateral, and

digital asset integrations

1996 - 2002 DTK Computer Co., International Computer Components Company Woburn, MA

District Manager – Operations, Marketing & Sales

• Duties: B2B sales, forecasting, inventory, scheduling, credit analysis, employee reviews,

budgeting, training, marketing and vendor communications, international travel

Increased revenue over $1 million each consecutive year of service, achieving over 150% of

•

annual goals. Awarded Commonwealth of Massachusetts State Purchasing Contract

Education: Fitchburg State College – Advanced Writing Coursework (GPA 4.0), Fitchburg, MA

Worcester State College – Economics, Worcester, MA

www.linkedin.com/in/dianalcsteele

Contact this candidate