Sales Representative

JOHN CATAPANO

Google AdWords Qualified Individual

Cisco Sales Expert

Microsoft Certified Professional

***** **** ***** ( Manassas, Virginia 20112 ( Phone: 703-***-****

( **********@*******.***

January 26, 2014

Matt Shafer, Director of Sales

Intelligent Office

1425 K Street, NW, Suite 350

Washington, DC 20005

Dear Mr. Shafer:

My name is John Catapano and I am very eager to join you at Intelligent

Office as your new self-motivated, high-spirited, and highly ethical Sales

Account Executive with the goal of exceeding ALL performance standards and

to be an integral part in growing market share and increasing revenues for

Intelligent Office for years to come. Due to my successful sales

experiences with a direct reseller, software company and digital

advertising and local search solutions firm, I know I would "knock it out

of the park" for the leader in virtual office solutions. I possess this

confidence in myself for three reasons: my previous successful experience

identifying appropriate contacts while qualifying and driving leads through

the sales pipeline, my demonstration of success in identifying prospects

and the closing of mid-range consultative and transactional deals. My most

recent Internet Marketing consulting venture has molded me into an

effective strategist and communicator taking a consultative approach in

uncovering and responding to the needs and objectives of prospects and

clients in the dynamic Internet Marketing space.

I am a firm believer that a company will not survive without its people

working as a team providing top notch, world class service with the goal of

keeping clients one hundred percent satisfied, loyal and not straying to a

competitor. I learned this first as an award winning salesperson and

manager at Nordstrom and have taken that philosophy with me throughout my

Information Technology Sales and Marketing experiences. By choosing me, you

hire a technically-savvy Sales and Marketing professional with

accomplishments that include, but are not limited to:

. Implemented a sales training program at Innovectra Corporation to

educate Yellow Pages print Sales Representatives nationwide on topics

such as Search Engine Optimization, Search Engine Marketing, and how

to sell local online search solutions. My program included face to

face group presentations, a ride along training program, and weekly

webinars for continuing education and training. My program increased

revenue and brand awareness for both Innovectra Corporation and our

partners nationwide.

. Attained a 75% closure rate and earned 100% quarterly bonuses selling

local online search solutions including Internet Yellow Pages

subscriptions, websites, web banner advertisements, custom online

videos and paid search campaigns to local businesses including

dentists, doctors, and attorneys.

. Surpassed quota and achieved Key Performance Indicator goals as a

Sales Representative selling Cisco equipment for ePlus, Inc. and

selling to collection entities nationwide at CR Software, Inc. These

goals were met by cold calling, hunting for new opportunities, closing

deals, and up-selling existing clients.

I realize this document only begins to scratch the surface of the hungry

Sales and Service professional that I am. I believe after you sit down with

me, you will gain an eye-opening understanding of who I am. As you are

sifting through the stack of resumes you have probably received for this

outstanding opportunity, ask yourself this: Would Intelligent Office be

well served with a passionate, interactive, and engaging professional that

comes across as humorous, sincere, and creative and is viewed by prospects

and clients as a "resource" and not just another salesperson? If the

answer "yes" comes to mind, I believe we should meet at your earliest

convenience.

Respectfully yours,

John S. Catapano

JOHN CATAPANO

Google AdWords Qualified Individual

Cisco Sales Expert

Microsoft Certified Professional

13895 Napa Drive ( Manassas, Virginia 20112 ( Phone: 703-***-****

( **********@*******.***

Professional Profile

Passionate and self-assured Sales and Marketing professional with over ten

years Business Development, Internet Marketing, Managerial and Customer

Service experience holding five technical certifications. Focused on

achieving bottom-line results, always focused on surpassing any company

expectations with a daily commitment to uncovering new opportunities and

driving leads through the sales pipeline. Adept at developing relationships

with prospective clients and maintaining profitable relationships with

existing clients. Possesses strong interpersonal skills which molded me

into an effective communicator with all levels of an organization leading

to deep and trusting relationships. Formally trained in persuasive,

consultative sales techniques, overcoming objections, negotiating tactics,

and conveys information with creativity and sincerity. Emerges as a natural

leader in group situations. Flexible and teachable with the natural desire

for continual learning and advancement. Sales, Marketing and Management

strengths include:

? Strategic Planning ? Sales Management ? Sales Forecasting

? Account Management ( Customer Service & ( Relationship Building

Retention

? B2B Sales ( Internet Marketing ( Staff Training

? Quota Achievement ( Product Presentation ( Business Development

? Search Engine ( Paid Advertising ( Social Media Marketing

Optimization Campaigns

Professional Experience

SEO AND PPC SERVICES, Manassas, VA 2009-Present

Internet Marketing Consultant (Sales & Implementation)

> Provided consultative services to individuals and small businesses on

topics such as Search Engine Optimization, Paid Search Marketing, and

Social Media to develop online strategies and implementation methods to

reach their revenue goals and increase brand awareness in the dynamic

Internet space.

> Increased revenue for several dozen small business throughout the

Washington, DC Metro area by enhancing their website SEO and designing

effective AdWords campaigns which drove increased traffic to websites.

INNOVECTRA CORPORATION, Vienna, VA 2008-2010

Outside Sales Representative-Internet Sales Mentor / Account Manager

Technology provider of world-class web, mobile, and social network based

local search solutions for Yellow Pages publishers and small businesses

nationwide.

> Advanced Innovectra's national program which promoted company's complete

suite of interactive online media products and services that optimize and

monetize local search to independent Yellow Pages publishers.

> Implemented a sales training program to educate and train Yellow Pages

Outside Sales Representatives to sell local search solution products and

services. Conducted training classes with up to 50 salespeople on topics

such as Search Engine Optimization and Marketing with additional onsite

presentations, ride-along program, and weekly webinars.

> Attained a 75% sales closure rate selling suite of local online search

solutions which included Internet Yellow Pages subscriptions, custom

online videos, and pay-per-click campaigns to small and medium-sized

businesses nationwide.

> Earned 100% quarterly bonus four consecutive quarters based on Key

Performance Indicators including surpassing sales goals, increasing site

traffic levels, and meeting multiple client project deadlines.

> Quarterbacked a team of web developers juggling multiple web projects

from conception through launch.

JOHN CATAPANO

Google AdWords Qualified Individual

Cisco Sales Expert

Microsoft Certified Professional

13895 Napa Drive ( Manassas, Virginia 20112 ( Phone: 703-***-****

( **********@*******.***

CR SOFTWARE, INC., Fairfax, VA 2007

Sales Representative / Client Relationship Manager

Leading financial hardware and software solutions provider for collections

entities around the globe for over 25 years.

> Engaged 150 accounts with an average annual spend of $25K for a leading

hardware and software provider for collection agencies worldwide while

providing technical support and customer relations.

> Increased revenue during tenure on hardware sales and surpassed quota on

software module sales between 5%-85% each month through cold-calling

efforts and up-selling existing client base.

> Effected profitable monthly sales campaigns and promotions in conjunction

with third party vendors that increased revenue on low revenue producing

software modules and hardware equipment.

ePLUS, INC., Herndon, VA, 2006-2007

Sales Representative

Leading provider of IT services and products and enterprise supply

management solutions with average annual revenues of $700M

> Increased revenue for over 30 commercial and federal accounts and

demonstrated excellent follow-up skills throughout the sales cycle.

Generated second most revenue for Inside Sales team with an average $150K

in closed business each month. Short cycle closed deals averaged $5K.

Long cycle closed deals averaged $50K.

> Prospected and qualified new business opportunities through marketing

lead lists and cold calling blitzes to C-Level executives. Earned Cisco

Sales Expert certification resulting in highest Cisco revenue on ISR

team.

> Mentored a team of Junior Inside Sales Representatives in recognition of

being a top revenue generating salesperson. Trained Representatives on

systems, products and advised on improved selling techniques.

FULL TIME PARENT, 2004-2006 (Held P/T position during this time)

STEIN, MITCHELL, AND MEZINES, Washington, DC, 2001-2004

Personal Injury Investigator

Premier law firm for serious personal injury, medical malpractice, and

business litigation for forty years

> Performed thorough civil lawsuit investigations for a team of personal

injury attorneys.

NORDSTROM, Vienna, VA, 1995-2000

Sales Manager

Upscale bridge department store chain with revenues exceeding $8.6B in 2009

> Mentored 40 Sales Representatives with product training, sales coaching,

and career development.

> Honored with Regional All-Star award in recognition of outstanding

service and consistent revenue increases.

Education

UNIVERSITY OF ALABAMA - Studies in Criminal Justice.

NORTHERN VIRGINIA COMMUNITY COLLEGE - Studies in Business, Accounting, and

Criminal Justice.

STRATFORD COLLEGE - Intensive technology school for MCSE, A+, and Cisco

training.

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