Assistant Content

K rysta Venturella

Bloomingdale, NJ ~ ***********@*****.*** ~ (973) 524- 2448

R esults- oriented and deadline- driven communication specialist that is proficient in AP style, Illustrator,

FileMaker, Microsoft Suite, P ageMaker, Photoshop, Acrobat, HootSuite, and Quark

P ROFESSIONAL EXPERIENCE

M axLite, W est C aldwell, NJ

M arketing Coordinator (09/11-present)

• Manage external public relations team to develop timely press releases for the lighting market

• C ollaborate with internal teams to write content f or website and collateral materials, including print

advertisements, brochures, signage, white papers, letters, data sheets, and company newsletters

• Interview installers and end users to write and design product case studies for press distribution

• Evaluate and research communications, marketing plans, advertising, and promotional activities

• Monitor and track online brand presence and maintain social media platforms

• More than doubled the quantity of awards secured in 2013, compared to 2011 and 2012 combined

• P lan corporate events, including site selection, vendor arrangements, and on- site management

H ausman C ommunications, New York, NY

Public Relations Coordinator (03/11-08/11)

• R esearched, wrote and edited press materials that incorporated clients' key messages

• C onducted monthly activity reporting for architectural and engineering clients

• R esponded to requests for information from media

V erona - C edar Grove Patch

Freelance Writer (10/10-02/12)

• Wrote copy as assigned for online publication on a range of general interest topics and current events

New Jersey Business m agazine, Fairf ield, NJ

Communications Associate (06/10 - 03/11)

• R esearched, proofread, and copyedited marketing and advertising materials

• Inspected and trafficked advertising copy to ensure press readiness on strict deadlines

Freelance Writer (09/07-09/09)

• Generated editorial content and published feature articles in various editorial sections

Editorial Assistant (09/06-09/07)

• Authored and published articles in business, industry, healthcare, and education editorial sections

• Wrote fillers and sidebars; copyedited and proofread all editorial content

B a e r C onsult ing, M ont c la ir, NJ

P ublic Relations Specialist (01/08 - 0 4/08)

• P articipated in brainstorm sessions and client meetings, and conducted healthcare market research

E dison W e t la nds Assoc ia t io n, E diso n, NJ

Editorial Assistant (09/07 - 1 2/07)

• Designed external newsletter template and wrote content for company newsletter and local publications

EDUCATION

W illiam Paterson University, W ayne, NJ - Bachelor of Arts (Jan. 2008)

• Bachelor of Arts in Communication with a minor in English writing

• Summa Cum Laude, GPA: 3.85; Full academic Trustee Scholarship

• Editor- in- Chief of Communication- department run newspaper, Pioneer Times

My online portfolio can be found at https://krystaventurella.contently.com/.

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