SHELLY KARPOWICZ
***** ******* ****, ********, ** 91355 PH: 661-***-**** ***********@***.***
Summary
I’m an accomplished and results driven sales professional offering 15 years of Business Development and Account
Management experience as an integral part of a sales and marketing team. I’m a strategic thinker and a proactive
problem solver with a knack for technology and a passion for music, art and media.
Qualifications
Consultative Sales Expert Strong Negotiator and Deal Closer
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Exceptional Customer Service Marketing and Presentation Skills
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Effective Lead Prospecting Ability To Handle Multiple Tasks
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Sales Training and Mentoring Proficient in MS Office and Adobe CS6
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Excellent Communicator/Collaborator IP Licensing and Media Clearance
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Strategic Account Development Sales Forecasting and Goal Measurement
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Experienc e
Director of Music Licensing/Sales 01/2012 to 05/2013
Vanacore Music Valencia, CA
Launched a proactive sales division to expand the company’s outreach and build a sales pipeline.
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Sourced data to grow lead database to over 12,000 qualified prospects in one year.
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Prospected leads via social networking, cold calling, email and referral requests.
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Negotiated details of contracts and payments and prepared sales contracts and order forms.
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Pitched library and custom music services to television show producers and creative agencies.
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Coordinated creative meetings and delivered music packages within production deadlines.
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Monitored market conditions, product innovations and competitor activity, to adjust sales approach.
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Addressed customer questions and concerns regarding products, prices and availability.
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Consistently secured new accounts, resulting in increased revenue and surpassed annual quota.
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Represented the company and demonstrated services at seminars and special events.
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Supervised support staff and provided training on licensing, sales, and account management.
• Created and delivered sales presentations, newsletters and marketing campaigns.
Implemented and customized Salesforce database to manage account activity and reporting.
• Managed online search engine database and activated account permissions.
Drafted internal sales and order templates and organized the hard drive order fulfillment process.
Coordinated the purchasing of company marketing and promotional materials.
Director of Licensing 09/2008 to 12/2011
Warner/Chappell Production Music Burbank, CA
• Sourced, and qualified leads via cold calling, email and face to face meetings.
• Negotiated and closed contracts with cable TV networks and media production companies.
• Ranked as a company top sales representative.
Generated monthly and annual reports to forecast sales and measure goal expectations.
Maintained friendly and professional customer interactions with frequent follow up and contact.
Pitched music services to prospective clients and made recommendations based on client needs.
• Grew customer base by 50% in one year and surpassed annual quota.
Organized meetings with creative teams to discover client needs for custom services.
Utilized web based digital delivery systems and specialized CRM databases for order processing.
Executed contracts to secure new business with some of the company's highest valued accounts.
Developed new business in an international market resulting in a $500,000.00 revenue increase.
Estimated and quoted prices, credit and contract terms, warranties and delivery dates.
Sales Division Manager TV Broadcast 06/2002 to 05/2008
Megatrax Production Music North Hollywood, CA
Managed a portfolio of accounts, which generated $1,000,000.00 in annual revenue.
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Sourced, prospected and qualified leads via cold calling, email and face to face meetings.
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Developed new accounts and maintained existing accounts with 98% annual renewal rate.
Acted as team leader and developed company wide service standards and pricing structures.
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Proposed sales agreements and negotiated license fees and terms.
Strategically planned sales approach to gain market share in a highly competitive sales territory.
Executed contracts for national television station groups and cable TV networks.
Pitched music services to prospective clients and tailored service offerings based on client needs.
Provided feedback on market trends to aid in new product development.
Presented products and services at client meetings and trade shows within the U.S.
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Coordinated contract administration and fulfillment processes.
Exceeded annual sales goals by securing multi year contracts.
Answered client inquiries and provided music search and delivery assistance on tight deadlines.
Education
Bachelor of Science : Web Design and Development 2013
Full Sail University Winter Park, FL
Advanced Achievement Award