Marketing Manager

Elizabeth Anne Long, APR

**** ********** *****, ********, ** 45005

Home: 513-***-**** Cell: 937-***-****

***************@*******.***

Summary

Public relations professional with 28 years’ experience in creating strategic marketing and

communications for corporate and non-profit organizational growth, gaining positive media

coverage, mitigating media risk, managing crisis communications, and developing clear and

compelling messaging that supports organizational brand.

Expertise and Work Style

• Offer pragmatic, balanced approach to intricate internal/external communication

issues

• Proficient in conveying intended messages on behalf of the organization

• At-ease in media coaching capacity to executives

• Manage comfortably within acute time constraints

• Operate with the highest ethical and principled standards

SELECTED CAREER HIGHLIGHTS

• Created a communications plan to promote 10 events to celebrate completion of a

new hospital. Worked with project team on implementing proactive public relations and

marketing initiatives to get 5,000 people on campus, generate at least 20 positive media

stories, and improve Soin’s positive reputation capital. Exceeded all objectives; the

campaign won a Dayton Area Public Relations Society of America PRism Award.

• Successfully employed proactive media relations strategies to triple positive

earned-media coverage from an average of 30 to 90 placements per month.

• Leveraged key media relationships to position Kettering Health Network as a

trusted source for medical subject matter experts.

• Developed and implemented a comprehensive crisis communications plan to

deploy resources at optimal locations and coordinate effective communications throughout

Kettering Health Network’s 7 hospitals and 75 outpatient locations.

• Developed comprehensive marketing material for the 711th Human Performance

Wing at Wright-Patterson Air Force Base.

• Coordinated the planning and execution of four major dedication events celebrating

the completion of a $47 million dollar expansion at Bethany Village, a continuing care

retirement community. Raised awareness and visibility of Bethany Village by developing

and implementing a comprehensive communications plan for the community’s dedication

events.

• Through creative media promotional activities, generated television coverage for

the Dayton Area Chapter of the American Red Cross worth $250,000 to $600,000 during

my three-year tenure. Successfully pitched multiple story angles that made the Dayton

Area Red Cross part of the lead story on local nightly newscasts.

• During national tragedies, including Hurricane Katrina in 2005, served as a Red

Cross disaster public affairs liaison team member, communicating vital relief and recovery

information to the affected community, and national and local media, often working long

hours under stressful, adverse conditions.

Elizabeth Anne Long Page 2

EXPERIENCE

Kettering Health Network, Kettering, OH

August 2011 – present

Manager, Media & Government Relations

A member of a recognized high-performing Network Marketing team, establish and execute a

proactive communications strategy to generate strategic coverage of Kettering Health Network, a

faith-based, non-profit health system that includes 7 hospitals, 8 ERs and more than 75 outpatient

facilities. Serve as the network’s primary point of contact for all media, working closely with the

Vice President of Network Marketing to ensure that hospital leaders are adequately briefed,

informed, and prepared for media activity. Advocate to federal, state and local legislators on

laws/issues that affect the network. Coordinate marketing communications projects including print

materials and support of special events. Supervise one person.

Ball Aerospace & Technologies Corporation, Fairborn, OH

December 2009 – August 2011

Communications Specialist

Provided public relations counseling and communications support to the 711th Human

Performance Wing at Wright-Patterson Air Force Base, Ohio. Obtained positive visibility for the

Wing by writing articles on technical and scientific research, engineering developments and other

activities. Coordinated media inquiries and secured local media coverage. Wrote speeches,

brochures, fact sheets, website copy and other written materials.

Cox Media Group, Dayton, OH

April 2004 – August 2011

News Anchor, Reporter

Wrote and delivered weekend newscasts and reports on WHIO Radio; substituted for the

weekday morning anchors.

Graceworks Lutheran Services, Centerville, OH

May 2008 – December 2009

Marketing Specialist

Coordinated strategic projects in the Bethany Village retirement community marketing plan to

achieve goals for lead generation, sales, occupancy and brand awareness. Planned special

events for prospective residents; responsible for the creation of sales collateral, presentations,

direct mail and resident newsletter. Promoted and generated visibility for Bethany Village.

American Red Cross

October 2003 – May 2008

National Senior Associate, Communications, Marketing & Government Relations

Great Lakes Service Area (National Field Office), Cincinnati, OH

Advised 136 local Red Cross chapters in four states in promoting their units by recommending

marketing and communications strategies and coaching communicators on key messaging.

Recommended field unit activities and initiatives to spur public interest in Red Cross programs.

Supervised employees and volunteers on disaster relief operations.

Director, Public Relations

Dayton Area Chapter, Dayton, OH

Generated and sustained positive visibility and perceived value for chapter programs and

services. Promoted and maintained a positive reputation for the chapter within the community.

Developed and executed marketing and public relations strategic plans. Wrote executive

speeches and briefings. Served as chapter spokesperson to the media, prepared chapter topic

experts for media interviews. Supervised one full-time employee and several volunteers.

Elizabeth Anne Long Page 3

Marketing Impact, Fort Wayne, IN

December 2000 – October 2003

Vice President, Public Relations

Responsible for the daily management and growth of the agency’s public relations activities.

Assisted clients with public relations counseling, planning and implementation of the plans.

Proactively placed stories in trade publications. Produced, directed and wrote promotional and

educational videos and TV commercials for corporate clients.

Dana Corporation

July 1992 – December 2000

Clevite Engine Parts, Marketing Communications Manager

Directed the division’s internal/external communications initiatives and marketing promotions.

Coordinated the division’s participation in NASCAR and other racing sponsorships.

Automotive Systems Group, Marketing and Communications Coordinator

Assisted marketing director with strategic planning. Responsible for coordinating communications

initiatives with four product groups (U.S. and international). Assisted the group president with

facility visits and presentations.

Spicer Axle Division, Marketing Communications Manager

Responsible for the division’s marketing strategy, and internal/external communications, including

public relations, advertising, trade shows, video productions, photo library, brochures, newsletters

and business presentations. Wrote executive speeches and briefings. Supervised one person.

Corporate Office, Corporate Communications Specialist

Responsible for internal and external communications for the corporate office. Wrote executive

speeches and briefings for board and investor relations meetings. Customers included the

chairman of the board, members of the chairman’s Policy Committee and World Operating

Committee.

Diocese of Toledo, Toledo, OH

July 1987 - June 1992

Media Relations Coordinator

Coordinated flow of information within the diocese and its 188 parishes. Assisted diocesan

agencies/parishes in developing public relations strategies. Wrote press releases, newsletters and

letters/scripts for diocesan administrators. Wrote, produced, directed and edited videos.

Director of Synod Public Relations

Designed and implemented internal and external communications programs which created a

general awareness of the diocesan Synod and increased visibility of Synod-related activities.

Director of Broadcast Services

Wrote and produced television programs and other video projects for the diocese, its agencies

and 188 parishes.

Interstate Communications Systems, Maumee, OH

Audio Visual Salesperson

April 1986 – June 1987

Sold audio/visual equipment and supplies. Conducted seminars on the effective use of visuals in

presentations.

Elizabeth Anne Long Page 4

WLIO-TV, CHANNEL 35, Lima, OH

January 1985 – April 1986

News Producer/Anchor/Reporter

Wrote, produced and anchored 6 p.m. and 11 p.m. weekend newscasts and weekday morning

cut-ins. Wrote news copy and reported on stories.

SKILLS

• High level of expertise in marketing and internal/external communications strategy,

counseling and implementation.

• Ability to lead, mentor or work with diverse project teams.

• Experience managing a department to budget.

• Superb ability to manage multiple projects in various stages of development.

• Solid command of writing and editing for a variety of communications, particularly news

articles, brochures, fact sheets, press releases, talking points, speeches, video scripts,

website content and social media copy.

• Thorough understanding of social media and key platforms with ability to monitor and

effectively engage individuals and social groups using clear and transparent

communications.

• Sound news judgment with a proven ability in establishing relationships with members of

the local media and demonstrated success in generating positive media coverage.

• Comfortable interacting with people at all levels of an organization.

• A proven ability to quickly grasp and understand highly technical/complicated information

and produce concise written or verbal material in plain language for a variety of audiences.

• Proficient in Microsoft Office software.

• Expert knowledge of Associated Press Stylebook.

EDUCATION

• Bowling Green State University, Bowling Green, OH

• Bachelor of Science Degree

• Journalism Major

• Graduated May 1984

ONGOING LEARNING

• Kettering Leadership Development Lean Novice Training, 2013

• Kettering Leadership Development Institute Just-Culture Certification, 2012

• Mindset Digital “Healthcare in the Social-Digital World” Training, 2011

MEMBERSHIPS

• Public Relations Society of America (2013 board member)

• Society for Healthcare Strategy and Market Development

Elizabeth Anne Long Page 5

ACCREDITATION

Public Relations Society of America

AWARDS

• Dayton Area Public Relations Society of America, PRism Award for Soin Medical

Center Opening Events public relations campaign

• Dayton Area Public Relations Society of America, PRism Award for Bethany Village

Expansion Dedication Events campaign

• Dayton Area Public Relations Society of America, PRism Award of Merit for Get

Prepared public relations campaign

• International Association of Business Communicators, Regional District 7 – Silver

Quill, Merit Award in Writing Special Projects/Technical Writing category for Spicer Axle

Division’s product specification brochure

• International Association of Business Communicators, Fort Wayne Chapter –

Bronze Quill, Best of Show for Spicer Axle Division product specification brochure

Contact this candidate