Manager Management
Resume:
Gordon Shattles
**** ***** ****, ******, ** ***** • *********@*******.*** •! www.gshattles.com •! 214-***-****
A communications professional with more than 14 years of leadership experience and proven success in
creating and implementing strategic communications, public relations and corporate affairs campaigns for both
domestic and international organizations.
Areas of Expertise
Public Relations Media Relations Strategic Planning
Internal Communications Crisis Communications Investor Relations
Advertising Communications Marketing Collateral Community Involvement
Business Development Video/Audio Production Publication Production
Labor Relations Business Consulting Graphic/Web Design
Career Achievements/Highlights
Designed a national communications strategy, including labor relations work rules, for an international
transportation and package handling company following the reassessment of the independent contractor
business model by the Attorney Generals’ of California and Massachusetts.
Created the public relations and communications department for the ExpressJet ALPA pilot group following
the dissolution of the combined Continental/ExpressJet ALPA ruling body.
Successfully managed the crisis communications team responsible for the company response to the Coffeyville
Resources oil refinery disaster of 2007.
Professional Experience
RealPage, Inc. – Carrollton, TX 2012 - 2014
Director, Corporate Communications and Public Relations
Lead the RealPage corporate communications department including internal and external
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communications, public relations, media relations, social media, community involvement and crisis
management.
Provide executive leadership with public affairs and communications counsel concerning issues
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management, media training, brand management and company acquisitions.
Develop strategic public relations and marketing communications programs for both nationally and
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internationally.
Serve as the brand ambassador and company spokesperson for RealPage across all internal and
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external media outlets.
Manage a comprehensive crisis communications plan for product outages, natural disasters and
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international issues, aligning responsibilities and deliverables with all company cross-functional
departments.
T-Mobile USA – Frisco, TX 2011 - 2012
Senior Manager, Corporate Communications
Provided leadership of the T-Mobile corporate communications department for the southern United
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States, including internal and external communications, media relations, brand and reputation
management and crisis communications.
Developed, designed and executed strategic public relations programs and activities utilizing media
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relations, marketing communications and social media engagement.
Served as a spokesperson and advocate for T-Mobile to audiences including traditional print and
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broadcast media, social media outlets and tradeshow/industry events participants.
Designed and supervised an executive leadership communications program, including messaging,
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byline articles, speaking opportunities, talking points and media relations training.
Perot Systems – Plano, TX 2008 - 2011
Senior Manager, Communications
Managed a diverse team of public relations and communications professionals including budgeting,
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team building, mentoring and goal setting.
Collaborated with executive management to create and implement both internal and external public
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relations and communications programs focused on company deliverables.
Created internal and external communications and public relations strategic plans with an emphasis on
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multi-channel deliverables.
Created interactive communications mediums specifically targeting change management, crisis
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communications and human resource/benefit communications.
Implemented communications procedures and processes to align corporate communications, human
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resources and benefits departments with corporate goals and objectives.
Burson-Marsteller Public Relations – Dallas, TX 2006 - 2008
Manager, Public Affairs
Managed associates in the public affairs and corporate practices, supporting the public affairs needs of
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domestic and international clients.
Implemented communications and public relations strategies for clients in a wide range of disciplines.
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This includes government and public affairs, web based initiatives and sales specific focus areas.
Led labor relations and public affairs initiatives with an emphasis on strategic communications, as
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well as traditional and social media relations, for national clients including FedEx, Pinnacle Airlines
and Goldman Sachs.
Successfully led the crisis communications team responsible for the company response to the
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Coffeyville Resources Oil Refinery disaster of 2007.
Air Line Pilots Association, Int’l (ALPA) – Houston, TX 2002 - 2006
Senior Communications Specialist
Supervised a large internal and external public relations and graphic design staff, supporting three
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separate airline pilot groups.
Created, designed and implemented communications/strategic planning for Continental Airlines,
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ExpressJet Airlines and Alaska Airlines pilot groups, as well as ALPA National strategic initiatives
Supervised media relations for Continental and ExpressJet Airlines/ALPA pilot groups as well as
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advertising, marketing and crisis communications.
Created communication tools for internal and external audiences including print/online publications,
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audio/video production and pilot group specific websites/blogs.
Created the public relations and communications department for the ExpressJet ALPA pilot group
•
following the dissolution of the combined Continental/ExpressJet ALPA ruling body.
Led public relations, media relations and communication initiatives that resulted in successful contract
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negotiations for the ExpressJet pilot group; the first non-concessionary contract in the group’s history.
Education and Training
B.A. Advertising/Communications (1998) Southern Methodist University
Extensive professional training in the areas of leadership, media relations, crisis communications, business
development and labor negotiations.
ISO 9001:2000 Auditor, CMMI Level 3 Auditor, Six Sigma Specialist
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