Manager Sales

Gregory Hafner Dumont, New Jersey

Champion of Pricing & Strategy Development 201-***-****

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Pricing STrategy Manager

Strategic leader with over thirteen (13) years of success maximizing

profitability through business performance assessment and optimization.

Expertise in executing pricing and market share growth strategies based on

historical data, market type and seasonal demand. Competent at identifying

risks while developing credibility in accurate forecasts. Tenacity to lead

and guide teams to drive competitive breakdowns and implement initiatives

that maximize key performance indicators.

Core strengths include:

Forecasting & Valuation Financial Analysis Strategy Development &

Management

Market & Financial Feasibility Risk Management Customer Market Research

Data Assessment Competitive Analysis Project Management Negotiation

Career Experience

The Hertz Corporation, Park Ridge, NJ

Contribution Strategist II Jan 2012 - Present

Contribution Strategist I May 2011 - Jan 2012

Owner and manager for all strategic pricing and market strategies in the

Chicago and Central Illinois region, consisting of six (6) major airports,

200 off-airport locations, fleet of 15K rented vehicles, and generating

over $150M annual revenue. Create and execute value based pricing

strategies on a daily basis based on key findings and evaluation of

historical and forecasted data. Partner with and influence decisions of

regional stakeholders, including Zone Vice President, General Managers and

sales teams to ensure achievement of revenue and profit targets.

Revenue Growth Strategies:

< Created and executed strategies that achieved 8% annual revenue growth

and 82% pre-tax profit growth.

< Catapulted revenue to $38M+ in Chicago region for summer peak by driving

top-line increases using distinguished weekly/weekend rental prices and

ensuring availability of popular vehicles.

< Boosted earnings by $1M during Super Bowl period, in addition to

capturing incremental pricing during other one-time events, such as the

Ryder Cup Golf Tournament.

< Implemented pricing strategy 12 months in advance to holiday season,

resulting in 21% annual revenue growth for Chicago region and 20% in

Central Illinois.

< Sparked opportunity for market share gains during low demand first

quarter by utilizing opaque channels to avoid competitors' market

position, which garnered 11% revenue growth for Chicago region and 8% in

Central Illinois - the most profitable Q1 period.

< Secured business ahead of competition by establishing requirements for

minimum rental duration during mid-week periods, allowing for higher

profitability even with limited inventory.

Process Improvements & Collaboration:

< Continually recommend improvements in sophisticated pricing and

forecasting tools, which have guaranteed accuracy during 30-90 day

projection plans.

< Champion strategic pricing knowledge among staff by leading new hire

training sessions, which have accelerated proficiency levels on

operating systems and planning efforts.

< Develop best practices for the entire pricing team, resulting in

improved accountability measures and increased performance expectations.

< Create new differentiated products that drive incremental sales and

contribute to business goals.

Gregory Hafner Dumont, New Jersey

Page 2 201-***-****

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Career Experience

Wyndham Worldwide/RCI, Parsippany, NJ & Kettering, UK

Product Manager Apr 2010 - May 2011

Manager, Inventory & Pricing Jun 2008 - Apr 2010

Inventory Analyst Mar 2006 - Jun 2008

Advanced into multiple progressive roles, while entrusted with supplying

forecasts and recommendations on expected growth of four (4) major product

lines. Conducted routine and ad-hoc data mining and reporting to build

warehouse of trend insights. Partnered with varied business units as

needed to ensure proper training, marketing execution, product positioning

and pricing of inventory for B2B and B2C contracts.

Revenue Growth Strategies:

< Propelled revenue by more than $100K - a significant increase from $10K

prior year - by utilizing low price points to drive volume in Q1 for

North Carolina region.

< Revamped entire pricing strategy for European market, resulting in

double-digit growth in all major metrics within the first two (2) years.

< Collaborated with Finance, Operations, Sales/Marketing and Revenue

Management teams to strategize an optimal rate model based on

risks/opportunities from a major pricing realignment initiative.

System Enhancements:

< Spearheaded a global system integration that transitioned data to a more

efficient pricing structure for better measurement of European market

trades.

-- Relocated to the U.K. to conduct entire implementation process

prior to live roll-out, including testing, property valuations and

in-depth training on tool functionality.

< Instrumental in the restructure of Revenue Management team practices;

generated new reporting capabilities that determined optimal price

points based on inventory supply and season demand.

< Developed and owned monthly P&L reports that consolidated data from all

four (4) product lines into one simplified format; constructed quarterly

and annual budgets based on trends from this data.

The Hertz Corporation, Park Ridge, NJ

Market Analyst Mar 2004 - Mar 2006

Accountable for $94M in annual revenue growth through effective management

of pricing strategy across 11 U.S. locations. Supported pricing decisions

of eight (8) additional sites that captured $323M in total earnings. Drove

business development opportunities in collaboration with Field Managers in

daily operations initiatives.

A&P Corporate Headquarters, Montvale, NJ

Private Label Brand Coordinator Jan 2001 - Mar 2004

Generated quarterly reports on annual changes and initiatives, while in

charge of identifying inventory risks and opportunities. Conducted

forecasts on short- and long-term packing needs based on data analysis.

Managed and negotiated packaging costs and quality of work with multiple

external vendors.

Education

Rutgers, The State University of New Jersey, Newark, NJ

Master of Business Administration (MBA), Dual Concentration in Finance &

Management

Bloomsburg University, Bloomsburg, PA

Bachelor of Science (BS), Business Administration - Focus in Marketing

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