Elizabeth B. Lutz
Simsbury, CT 06070
**********.****@*****.*** 860-***-****-cell
Objective: To secure a position with a dynamic Marketing company where my work ethic, passion, and persistence
will contribute to the success of the organization while providing me with the adequate skills and experience for career
growth.
Education:
Bachelor of Arts, Communications/Journalism Minor: Sociology
Salisbury University Salisbury, Maryland
My Online Portfolio: http://elizabethblutzportfolio.weebly.com/
Experience:
Marketing Coordinator November 2013-Present
Flex Direct USA, Waterbury, CT
Spearheaded as the sole Marketing Specialist for Flex Direct USA which is a fairly new direct marketing company
specializing in D2D Sales. Created marketing ideas for Social Media content for the business page on Facebook,
LinkedIn, Mobile Marketing programs and through referrals. Communicated with Sales Reps to gain insight on
demonstrated RGU’s, analyzed social media analytics and data. Communicated with Radio personalities and attended
job fairs as a marketing tool for the business as well as a recruiting capability.
Social Media Coordinator/ Executive Assistant August 2013- October 2013
Beauty Solutions, Ltd, New York, NY
Managed and created Social Media content for two separate Facebook pages and was in charge of building brand
awareness and engaging fans. Pitched to bloggers and publications, compiled media lists, and wrote and edited press
releases for each brand. Spearheaded product mailings, and assisted in Customer Service. Assisted the CEO of the
company with daily needs such as scheduling, e-mail correspondence, telephone follow up and filing many important
documents.
Trade PR Intern Spring 2013
Brand Action Team LLC, Avon, CT
Worked closely with the trade PR team on multiple accounts. Complied Media lists, pitched to bloggers and
publications, researched relevant information, wrote and edited press releases, and orchestrated various product
mailings.
Freelance Blogger December 2012 – February 2013
HotBecause.com
Wrote and edited a weekly blog posting for HotBecause.com which is a lifestyle, fitness, and dating blog based out of
Boston targeted for young women ages 18-24. Responsible for coming up with fresh ideas and stories
that are relatable and engaging to the “Hot Because” audience.
Editorial Intern/ Marketing Assistant June 2012 – November 2012
West Hartford Magazine, West Hartford, CT
Conducted interviews, coordinated photo shoot details, and wrote a cover story feature on eight terrific teens from
local high schools in the area. Planned a highly successful 150 attendee 1st year West Hartford Magazine anniversary
event and fundraiser for The Children’s Museum. Assisted the Publisher in administrative tasks.
Activities/Volunteerism:
● Delta Gamma Sorority – 2009 - Present
● Service for Sight (Anchor Splash Fundraiser) – 2010, 2011 – 100% of goal
● Relay for Life (American Cancer Society) – 2009, 2010, 2011