Management Life Insurance

Erin Elizabeth Folkman

**** * ************ ******, ************, IN 46205 508-***-**** ****.*******@*****.***

Communications Leader

Strategic and executive communications • Newsletter publications • Project and vendor management

Education

M.S. Communications Management, Simmons College, 3.92/4.00, Boston, MA

B.A. English, Providence College, 3.27/4.00, Providence, RI

Professional Experience

October 2013 Present

OneAmerica Financial Partners, Indianapolis, IN

Employee Communications Manager Corporate Communications

Lead and execute strategic enterprise communications

Partner with senior leadership and internal business line stakeholders to create, manage, and execute

strategic employee and HR communications

Interview, write, and edit quarterly internal OneVoice publication

Develop creative event and communication concepts to increase employee engagement (United Way,

OneAmerica 500 Festival Mini-Marathon, Active Choices Wellness)

April 2013 October 2013

OneAmerica Financial Partners, Indianapolis, IN

Marketing Systems Specialist Business Operations

Optimize ExactTarget and Salesforce application usage across OneAmerica business lines

Manage and develop OneAmerica’s ExactTarget and Salesforce systems to achieve business results

Plan, organize, and execute quarterly system enhancements across the OneAmerica business lines

Configure and provide detailed reports and dashboards within Salesforce

Analyze digital marketing communication campaigns to ensure effective communications with internal and

external stakeholders

February 2013 April 2013

OneAmerica Financial Partners, Indianapolis, IN

Marketing Communications Consultant Individual Life Insurance

Support print, digital, and online communications across OneAmerica’s Individual Life Insurance division

Executed marketing communication strategies across the Individual Life Insurance division; utilizing

ExactTarget and Salesforce to reach target audiences effectively

Partnered with Senior leadership, Design, Corporate Communication, and Sales teams to create

compelling marketing communication collateral to engage producer community

Wrote and edited press releases, producer thought leadership articles, and external client facing collateral

Led LinkedIn webinar series across general agent community to launch new marketing tactics

2009 2012

B row n Brothers Harriman & Co, Boston, MA

Communications Specialist The Client Experience

Managed, wrote, and edited all marketing communication materials for 1500 Operations and Service Delivery

professionals

Designed customized communications branding for Operations and Service Delivery business lines,

aligned with firm-wide Marketing

Developed cross-functional global communication strategies to engage stakeholders in advancing the

client experience; achieved 80% readership

Created high-impact campaign strategies to highlight and promote key firm initiatives through print, digital,

and video communications

Employed communication best practices and standards that were adopted by senior leaders and firm-wide

Marketing department

Utilized social media tools to increase discussion and raise awareness of advancements in operational

service capabilities through online company-wide portals, story-rating systems, surveys, and contests

Translated technical financial white papers into brief and easy to understand thought leadership articles

aimed at sharing industry knowledge across the firm and to external clients; Collateral Management, Dodd-

Frank, FATCA, Tri-Party Market Reform

Led the redesign of internal website “ops.com,” successfully increased web traffic and encouraged

information sharing through strategic and creative communications planning; maintained editorial calendar

Analyzed client meetings and initiated weekly call logs through CRM system (SalesPlace); created reports

identifying trends and divisional accountability; successfully closed product and service gaps and informed

Partner investment decisions

Developed new management reporting strategy to track and improve quality across Operations divisions,

resulting in 10% error reduction and significant improvements in timeliness

2007 2009

B row n Brothers Harriman & Co, Boston, MA

Operations Specialist Global Securities Lending

Processed daily Securities Lending activity and reconciled issues with broker/dealers, subcustodians, and

banks

Managed Far East market coverage (Hong Kong, Korea, and Singapore); gained deep understanding of

regional disciplines and diverse global market practices

Implemented and enhanced operational procedures relevant to Securities Lending transactions and

volumes; successfully reducing risk

Leadership

Volunteer at A Child’s Haven – division of Families First; partnering with program coordinator to implement

educational programs for children in greater Indianapolis area

Contributing writer and editor of first Simmons School of Management Magazine, Management

Bernstein Award recipient; recognizing a graduate student who provided significant service to the MCM

program

Volunteer as Simmons admissions counselor; hosting prospective students and presenting MCM course

content with Program Director

Managed team of six through BBH Boston Women’s Network; planned and organized nine events with

500+ attendees and outside guest speakers

Leader of team that created collaboration training program for 5th grade junior coaches at local Boston

school as part of Community Outreach program BBHCares

Undergraduate Internship Experience

J ustice F or A ll, Providence, RI 2006

Paralegal Intern

E nterprise Rent - A - Car, Warwick, RI 2006

Management Trainee Intern

K raft Foods, Cape Cod, MA 2005

Management Trainee Intern

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