Patty Coletta
****-**** **** ***** ****. W, Etobicoke, ON
416-***-**** Email: *****.**********@*********.**
Professional Experience
April 2013 - Present: Metroland Media Group - Inside Sales
Representative
. Effectively communicate the features and benefits of our digital and
print assets to our customers and potential
customers
. Coordinating and selling advertising space for special feature and
magazines
. Strategic sales via research, cold calling and referrals
. Work through objections and overcome obstacles with the goal of
superior customer satisfaction at all times
. Provide feedback on market needs to further expand our digital and
print product offerings
. Build and maintain good relationships with clients and colleagues
July 2011 - April 2013: Cook Fasteners, Inside Sales Representative
. Assist customers nationwide with special pricing requests
. Source non-catalogue products
. Develop relationships with customers and vendors over the phone
. Research and troubleshoot orders as needed
. Prospect and develop new, exciting business relationships
. Understand each customer's needs to provide real, effective
solutions
. Obtain pricing and request quotes from vendors
March 2006- July 2011: Metroland Media Group - Advertising Sales
Representative:
.Successfully developed my client roster with both new and existing
clients
.Service and support Automotive Dealers with the goal to maintain
and grow territory revenue
.Provide clients with effective sales programs through print
and internet advertising to meet the
clients business needs
.Create proposals for prospective advertisers by fitting our services
in with the client's needs
.Assist clients with ad designs and co-ordinate with the Production
Department
.Negotiate rates with clients within acceptable guidelines
.Address client concerns in a timely and professional manner
* Accomplishments
. consistently surpassed monthly/yearly sales quotas
2000-February 2006: Metroland Media Group - Inside Sales
Representative
. Selling classified ad space across all Metroland Newspapers to
businesses, real estate companies and individuals
. Generate new business by fitting our services in with the clients
business needs
. Successfully developed my client roster with both new and existing
clients
. Selling of trade shows such as Career Fairs and Health Fairs
. Coordinating and selling advertising space for special feature
sections
. Strategic sales via research, cold calling and referrals
. Provide excellent customer support
1996-2000- Metroland Media Group -Sales Associate
. Assisting all retail sales and real estate sales representatives
with daily work assignments
. Provided excellent client support
. Co-ordination of special features and sections for the newspaper
. Newspaper layouts and ad design
1994-1996- Metroland Media Group- Senior Administrative Assistant
. Accountable for collection of A/R accounts as well as payables
. Maintain a good rapport with customers
. Investigation of credit applications
. Handling of customer inquiries
. Lowering the outstanding collection percentage
Education
Seneca College-Ontario Management Development Program
Ontario Secondary School Diploma, St. Basil's Catholic High School
Languages
.Fluent in English and Italian
References Available Upon Request