Software Engineer Project Manager

Sathiq Lathief – Software Engineer

*************@*******.*** Ph.408-***-****

Results-oriented IT professional with 14 years of experience in Software Development,

especially in Business Analytics/Intelligence. Successfully contributed in building

many BI tools that help business (including top customers such as Microsoft, Yahoo

Japan, and HP) improve and increase the revenue by successfully transforming raw

data into actionable intelligence. Passionate about building smart tools (see self-

interest applications below).

• Education:

Bachelor of Science in Mathematics - Manonmaniam University, India

Masters in Computer Applications – Bharathidasan University, India

• Work Experience:

Business Analyst at Yahoo! from Jun 2010 to Nov 2013

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Senior Software Engineer at Coupons Inc. from Oct- 2007 to Jun 2010

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Software Engineer at Claria Corporation Dec 2001 to Sep 2007

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Programmer Analyst in CMOS Soft from Aug 2000 to Nov 2001

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Programmer Analyst in Orbits Technologies from Jun 1998 to Jul 2000

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• Certification:

Certified Product Owner

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Certified Scrum Master

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Certified Java Programmer

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Marketing Automation - Yahoo! Inc., Sunnyvale, CA June 2010 - Nov 2013

Yahoo! Marketing Automation projects help Yahoo to streamline the Campaign

Management and marketing processes through Aprimo’s integrated on demand

marketing software, workflow project management tools and Telescope Enterprise

Digital asset management (DAM).As a Principal Senior Business Analyst I was involved

in delivering the following automation projects that benefits various Marketing groups

and external Agencies.

• Aprimo’s integrated on demand marketing software to manage the B2B, B2C

Campaign Operations.

• Business process Management and automation for Yahoo B2B, B2C, Global

Communications marketing functions and Research Insight groups.

• Telescope Enterprise Digital asset management (DAM) to Manage Yahoo

Marketing Department’s Digital Assets

• Marketing central portal for Yahoo team to collaborate and share Marketing

information

• Team portals: Self-serve custom portals for various yahoo teams through live

link content management system.

• Integration of campaign and Marketing data between various enterprise

applications such as Aprimo, Telescope Digital Asset management, Siebel,

Oracle Financials, Salesforce, Siebel and with various internal systems.

• Siebel Ticketing system to manage account provisioning, customer services.

Roles and Responsibilities

• Managed entire product life cycle from strategic planning to tactical activities

• Developed product requirement and user stories

• Gathered and analyzed feedback from various channels prioritized features,

defects to releases

• Worked closely with various Yahoo Marketing teams, vendors and professional

services in a highly collaborative environment and help build and delivered

business process management solutions for Yahoo B2B, B2C, Global

Communications marketing functions and Research Insight groups.

• Document and report usage, ROI and operational metrics

• Create business cases for new product developments to achieve sponsorship

• Facilitate UAT and managed the product training needs.

• Managed dependencies and risks

• Be the go-to person for Marketing Automation needs.

• Collaborate with cross functional and vendor teams for release planning

• Involved and organized discussion with other companies such as Walmart,

Netapp to share and learn each other implementations.

• Provided and facilitated training workshops

• Worked with internal teams, yahoo off shore teams, multiple vendors Aprimo,

Salesforce, North plains and Numeric Analytics on all phases of the product

development.

Software Developer - Coupons Inc., Mountain View CA Oct 2007 –Jun 2010

Coupons, Inc. is the leading U.S. provider of consumer-printed coupon marketing and

technology solutions. Coupons, Inc.'s core couponing, customer acquisition, and e-

mail marketing services provide clients with creation, distribution, tracking, and

reporting of consumer-printed coupons that can be used for traditional in-store

redemption. A network of hundreds of consumer websites, consumer packaged goods

manufacturers, and pharmaceutical suppliers distribute offers via Coupons, Inc. Was

responsible for three critical applications listed below:

Dashboard (Google/Yahoo/Microsoft Campaign Aggregator):

Dashboard to manage Coupons Inc’s Ad Campaigns in Google’s Adword, Yahoo Search

Marketing, Microsoft Ad center, Right Media and Responsys (global provider of on-

demand marketing solutions). Dashboard provides interactive reporting on

campaigns, keyword, and Ad groups etc.

Web Content Management Systems:

Researched and evaluated various Web content management systems for coupons

I nc. Internet and intranet Applications. Developed prototypes in web CMS such as

sitecore, ektron and dotnetnuke.

Brandcaster:

Developed Backend and Middle tier for Broadcaster that is online coupon syndication

service to coupons affiliates and partner sites which is similar to Google’s Adsense

P rograms:

Coupons and Safeway Loyalty card I n tegration:

As a principal Software Engineer developed backend layer and web services in ASP.NET that

enable users to browse coupon and clip it to Safeway Loyalty card to be redeemed online or in

store.

M icrosites on Amazon cloud computing

Roles and Responsibilities:

Partnered with VP of Engineering and other architects at coupons Inc. in a move

towards cloud computing for coupons and its partners in setting up tools and

applications that powers coupons.com and other microsites.

Software Engineer / Business Analyst - Claria Inc., Redwood City Dec 2001 to Sep

2007

Claria was an online advertising company that assembles comprehensive database of

web navigation trends and advertising response data, anonymously at the computer

user level. Claria was regarded as the one of the largest online marketing company

with a very large oracle databases over 55 TB and multiple data marts of sizes 5TB to

12TB of navigational data continuously mined, analyzed, and used to form strategic

partnerships with advertisers worldwide.

Business I ntelligence Reporting Systems

As a Principal software Engineer built BI tools and prototypes for Microsoft msn.com,

H P and Yahoo J apan. Initially built tools using Microsoft office web components and

later migrated to thirty party BI Grid control in ASP.Net, C#.

• Developed batch process to parse log files and upload data to oracle data

warehouse tables.

• Wrote PL/SQL packages to aggregate data to higher levels

• Developed BI Web application in C#.

• Worked with data scientists in the implementation of content optimizer based

on the user behavior.

• Key developer in supporting technical activities for the presentations to Yahoo

J apan, HP and Microsoft.

Other Projects at Claria:

• Business Intelligence Reporting Systems

• Admin Reporting

• Content Optimizer

• Dashboard (Traffic Metrics, Audience Metrics, AD Sales, User loyalty metrics,

Media Buying and Partner Center)

• Report scheduler, Alerts, Background reports

• Product Health Metrics Reports to monitor the Product Installation and Stats

collection

• Migration of several Projects from SQL server to Oracle

Responsibilities:

• Gathered Business Requirements from stakeholders and business users and

established product vision and strategy

• Interacted with the users, designers and developers, project manager and

S MEs to get a better understanding of the Business Processes, and analyzed

and optimized the process.

• Prepared Business Requirement Document and then converted business

requirements into Functional Requirements Specification and Technical

Specification

• Identified Use Cases from the requirements.

• Created Activity Diagrams, Sequence Diagrams, Data Flow Diagrams (DFDs),

E R Diagrams and Wireframes using MS Visio and thus defining the Business

P rocess Model and Data Process Model.

• Interfaced extensively with the users to determine workflow.

• Developed and implemented tools and methodologies to improve workflow.

• Served as a software developer for various deliverables.

CMOS Soft, Santa Clara, CA - Programmer Analyst Aug 2000 to Nov 2001

Project: Clinic America:

Web site module for Kaiser Permanente to enable communication between patient’s

medical providers.

Project: PeopleSoft’s CRM for Tele Communications French telecom

Role: whitebox QA Analyst and Performance tuner

Project: Arqam

Arqam is multilingual Financial Accounting software contains Account Payables,

Inventory, Sales Order, General Ledger, and Purchase Order, Point-Of-Sales.

Role: Programmer Analyst

* * *Personal I nterest Projects/Tools***

• Store Deal Aggregator

Aggregated deals from Walmart.com, target.com, officedepot.com, sears.com,

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Costco.com etc. and other sources such RSS feeds

• Unified stock ratings and Analyst Opinions tool

An aggregator tool that combine Analyst ratings from popular financial sites

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such as wallstreet.com, yahoo finance, Money watch, Motley fool etc. for the

purpose trading.

• Travel deal aggregator

Aggregated travel deals from many popular websites such as expedia.com,

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kayak.com etc.

• Dictionary Synonyms

Rich thesaurus for a specific language from various dictionary sources

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Technical Skills:

Analysis Methodologies: Agile, Waterfall.

Defect Tracking Tools: Clear Quest, Tracker, BugZilla

Business Modeling Tools: Microsoft Visio, Metasoft

Version Control Systems: Visual Source Safe

Presentation Tools: PowerPoint, Excel

Project Management: Microsoft Project, Microsoft Office, Rally, RequisitePro

Programming Language: C, C++, VB, ASP.NET, C#, VB.NET, VBA

DBMS: Oracle (PL/SQL), SQL Server (T-SQL), and MS Access

Utilities/Tools MS Visio, Toad, Crystal Reports, NUMEGA QA tools

Application/Web servers: IIS, WEBLOGIC, JRUN, MTS

Keywords:

Microsoft, Java, RUP, SCRUM, Agile, Peoplesoft CRM, Apache, Web server, IIS, CRM,

BEA Weblogic, Mercury white box testing, SEM, SEO, web service, XML, SOAP, Cloud

Computing, Aprimo, Process Analysis, Digital Asset Management, BigData, Hadoop,

Jmeter, Scanmus, CRM, Finance, Siebel, ServiceNow, Search Engine Optimization

(SEO), Scrum Master, Client Server, Web, Business Process Mapping, InQuira.

RightNow, JQuery,HTML5, Agile Scrum Master, Identity Management, Aprimo, DAM,

North Plains, Siebel, eloqua, Amazon web services, Identity and Access Management

(IAM) Yahoo SSO Integration

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