Manager Marketing
Resume:
Rajesh Trivedi
**** ******* ***** **** 408-***-****
Milpitas, CA 95035 **************@*****.***
CHALLENGE SOUGHT:
A senior opportunity to discover, define, and win new markets in the Software, Big Data and Analytics industries.
INTRODUCTION:
Seasoned marketing and business development executive with expertise in crafting winning market strategies,
establishing enduring brands, and executing strategic sales to anchor customers. Successful in both deep networking
technology and innovative business model based enterprises.
UNIQUE CAPABILITIES:
Excel at discerning the structure and economics of an emerging industry and what is required to win 80% of it.
Trained to develop market and technology strategies based on deeply buried causes instead of visible symptoms.
Bring an economist’s perspectives to technology industries in making architectural and business decisions.
Expert in developing Marketing Communication narratives based on succinct and quantified value proposition for
both technical and non-technical audiences (customers, investors, employees).
Craft a distinct positioning and branding of a startup to distinguish it from the horde targeting a market space.
Successfully raised venture capital for both networking technology and Internet software startups.
Strive to win the trust of both internal and external customers by truly comprehending their challenges and
offering products and solutions to delight them.
Forging high performance teams and inspiring them with clear challenges, deadlines, recognition, & rewards.
Strategic partnerships with industry players to create enduring platforms that offer complete and lasting solutions.
Strategic sales to anchor customers to help launch startups. Manage alpha product development relationships.
Breadth and depth of technical domain expertise from Algorithms, Distributed Computing, Networking,
Semiconductors, Finance to Internet Software.
Extensive list of contacts within the Internet, Advertising, Big Data, Software, and Networking industries.
MARKETING AND BUSINESS DEVELOPMENT SKILLS:
Over the last 12 years have rigorously cultivated the following Marketing and Business Development skills while
executing in a variety of deep networking technology and innovative business model based Internet markets:
Market Discovery: Synthesize disparate market and technology signals to discern the contours and algebra of a new
technology market. Experiment with new degrees of freedom that may delight customers and lead to n ew product
categories. Discover new virally scalable market niches. Innovative revenue sources for free global Internet services.
Product Marketing: Envision new product categories that delight customers while tactfully pushing the technology
envelope. Adept at economic analysis to determine the optimum level of integration and product configuration.
Manage teams to prepare marketing collateral, conduct customer and sales training, and editor and analyst briefings
for world-wide launch of product families. Ownership of product lines for long-term revenue and profit growth.
Marketing Communication: Build a marketing communication framework to crisply articulate company’s soft and
quantified value propositions across the collateral to ensure consistency and reinforce recall. Creative development of
logos, service marks, captions, posters, brochures, press releases, white papers, industry articles, and blogs.
Strategic Sales: Often placing a startup on the map requires strategic sales to a few anchor customers. Executed a
number of strategic sales to anchor customers to place startups on map. Identified key decision makers and
influencers, understood their unspoken objectives and concerns, devised strategies to persuade them, and negotiated to
close the deals with tactful persistence.
Ecosystem Development: Strategic partnerships with industry players to create enduring platforms that offer
complete solutions to customers. Virtuous platforms empower a startup to reorganize a market for scale & efficiency
and compete effectively with incumbents. Raised financing for startups from strategic partners.
Corporate Strategy: Crafted corporate strategy for a Fortune 500 company to restore growth after 2007 Great
Recession. Identified new growth markets, streamlined product offerings, optimized co st structures, and implemented
value based pricing strategies. Developed the business plan for doubling the revenue of Communication Business
Unit. Assessed competitive threats from new technology startups and evaluated acquisition proposals.
Rajesh Trivedi Resume
PROFESSIONAL EXPERIENCE:
2010 – Present
YacTraq Online
Vice President of Marketing
YacTraq is an online service for monetization of exponentially growing social, informational, entertainment, sports,
and news Videos on Internet. YacTraq extracts context-sensitive keywords and meaning from Videos on Content
Hubs and connects them with Ad Exchanges so that extremely targeted advertisements can be displayed on Mobiles,
Tablets, Laptops, & Desktops. Responsible for all marketing, product definition, and business development functions.
Market Discovery: Recognized the emergence of video centric Content Hubs on Internet. Conceptualized the
business plan to monetize exponentially growing user-generated and professional videos using speech processing.
Investigating various big data machine learning algorithms for text, audio, and video recognition.
Business Model: Developing an innovative business model to create strategic informational assets that grow the
service virally with time and usage. Competitive Analysis of business models of top Advertising Exchanges.
Organizational Leadership: Guiding the team to build an extremely easy to use service that can be seamlessly
used by publishers around the world with minimal training. Taking lead in framing the strategic choices so that
correct decisions regarding company direction, strategic partnerships, and product featur es can be quickly made.
Marketing Communication: Customer and Investor Presentations, Executive Summary, Product Briefs, and
Brochures illustrating unique positioning of the company and quantified value proposition. Regular Blogs to
spread awareness, enhance search engine rankings, and attract traffic to the website.
Business Development: Engaged with top advertising exchanges and content hubs to accelerate adoptio n of
YacTraq service. Negotiate revenue sharing arrangements with advertising exchanges and content hubs.
2010 – Present
Marketing & Strategy Advisor
Big Data Analytics and Advertising Technology Startups
Strategic advisor to a number of startups in the Big Data Analytics, Machine Learning, and Advertising Technology
markets. Guiding the teams to look around the corner to discover any vast untapped orthogonal market spaces.
Market Discovery: Construct a holistic framework that captures all emerging challenges in a space, critically
examine them, and then rigorously develop an alternative narrative to identify virgin White Space opportunities.
Product Definition: Formulate strategies to build Virtuous Data Products that grow virally with time and usage
for Greenfield markets. Brainstorm with teams to discover profitable business models that scale expeditiously.
Marketing Communication: Craft marketing messages & quantified value propositions that resonate with
prospective investors and customers.
2006–2009
XILINX, INC., San Jose, CA
Sr. Marketing Manager, Corporate Strategy & Communications Business Unit
Led the team to craft corporate strategy for Xilinx to restore growth after 2007 Great Recession. Identified new
growth markets, streamlined product offerings, optimized cost structures, and implemented v alue based pricing
strategies. Developed the business plan for doubling the revenue of Communication Business Unit. Assessed
competitive threats from new technology startups and evaluated acquisition proposals.
Corporate Strategy: Crafted growth strategies for Xilinx’s entire silicon, software, and IP portfolio and its
prioritization. Built a framework for conceptualization and rigorous evaluation of growth proposals from various
business teams. This long-range strategic planning exercise resulted in a 5 -year engineering development and
business execution plan for Xilinx.
Business Plan: Developed business plan to accelerate growth of wireline and wireless communication markets. It
led to the creation of Xilinx Communication Business Unit to cohesively serve the customers world-wide.
Organizational Leadership: Led the Marketing Communications team to publicly launch a number of Xilinx
Communication products – Traffic Manager, Pseudowire Emulation, Network Timing, Network Flow Processor,
etc. Guided the development of Press, Customer, and Sales Training Presentations, Product Briefs, & Brochures.
Market Discovery: Analyzed datacenter architectures and developed a business plan for FPGA-based Network
Flow Processors. Developed the market entry strategy and collat eral for the world-wide launch.
Product Marketing: Defined Xilinx’s next generation 40nm and 28nm FPGA families. Collaborated with teams
across the company to frame strategic and technology choices. Wrote MRD to streamline the discussions.
Price Negotiations: Tactical price quotes and negotiations based on product mix, volume and future die costs.
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Rajesh Trivedi Resume
2003–2005
ALTERA CORP., San Jose, CA
Marketing Manager – Communications Business Unit
Dual responsibilities as customer marketing and strategic marketing manager. As customer marketing manager, drive
the business and technical strategies to increase the revenue, margins, and FPGA chip design-wins at four strategic
accounts in Japan and China:
Business Development: Won a $4 million contract to supply Altera FPGA chips for use in Fujitsu’s
telecommunications switch/router.
Design Wins: Drive strategic and tactical decisions for adoption of next generation semiconductor devices such
as StratixGX, Cyclone, and HardCopy in Fujitsu, NEC, Huawei, and ZTE communication platforms.
In strategic marketing role, discover and define new wireless and wireline communication markets for Altera’s FPGA
chips. Form partnerships with other communication chip vendors and third -party software providers to develop
complete sub-system level solutions, reference designs, and jointly market them to potential customers.
Marketing Communication: Developed the marketing plan and collateral for Ethernet over SONET
communication solutions using Altera FPGAs. Managed partner activities to develop a reference design.
Investment Analysis: Rigorous evaluation of an investment propo sal for development of an Echo Cancellation
IP Core for wireline and wireless applications by an Altera IP Partner.
1999–2002
VERSATILE OPTICAL NETWORKS, San Jose, CA
Product Marketing Manager
Led the team to create market for Versatile’s unique 10 Gigabit SONET transponders and all-optical switches (VOS).
The VOS switches were based on an innovative 3 -D beam steering, discrete switching technology. Responsible for
both external market creation and internal product management efforts:
Strategic Sales: Achieved 1st design win for Versatile’s 64x64 all-optical switch at Axiowave Networks.
$5 million initial order.
Product Launches: Conducted customer road shows to launch switch and transponder products. Negotiated
alpha development partnerships with strategic customers and managed customer expectations and delivery.
Marketing Plan: Developed the detailed marketing plans for VOS all -optical switches and 10Gbps optical
transponders. The marketing plans articulated unique strengths and innovative applications of Versatile products,
target markets, opportunity size, strategic customers, and a communication plan.
Customer Relationships: Developed deep relationships with senior managers of major telecom carriers to
understand their current network architecture and their future requirements for switching and transport equipment.
EDUCATION:
Master of Business Administration, The Ross School of Business, University of Michigan, Ann Arbor, MI
MS Computer Science, Michigan Technological University, Houghton, MI
BS (Hons.) Electrical & Electronics Engineering, Birla Institute of Technology and Science, Pilani, India
BUSINESS SKILLS & TRAITS:
Business Skills & Traits Skill Level Last Used / Experience
Conceptualizing the Unknown Excellent Currently used / 12 years
Simplifying the Complexity Excellent Currently used / 12 years
Persistence To Achieve A Goal Excellent
Business Relationship Building Strong / Improving Currently used / 12 years
Persuasiveness Strong / Improving Currently used / 12 years
Closing the Deal Strong / Improving Currently used / 10 years
Rigorous Business Logic Excellent Currently used / 12 years
McKinsey-style Presentations Excellent Currently used / 12 years
Business Plan Development Excellent Currently used / 12 years
Strategic Planning Excellent Currently used / 12 years
Industry Trend Analysis Excellent Currently used / 12 years
Technology Trend Analysis Excellent Currently used / 12 years
Multitasking Excellent Currently used / 12 years
Abstraction / Synthesis Excellent Currently used / 12 years
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