Manager Marketing

Syed Qadri

**********@*****.*** ca.linkedin.com/in/qadrisyed 647-***-****

EDUCATION Sheridan College, Oakville

Digital Marketing Certificate, 2013-2014

Sheridan College, Oakville

Certified Human Resources Professional (CHRP), Sept 2009 -

2014

York University, Toronto

B.A. in Political Science, Sept 2003 - June 2007

EXPERIENCE Incentivibe (a division of Rebellion Media), Mississauga

Digital Marketing & Business Development Manager, March -

Current

In charge of recruiting over 10 freelancers and giving

lead direction on various marketing strategies for startup

Identify and provide recommendations to design and

technical team, most suited for the company's suite of web

and mobile applications

Handling all marketing and advertising budgets, and

working on quarterly product launches with different

platform integrations

Content creation and copywriting for company blog and

email campaigns for over 100,000 leads

Developed affiliate and partnership strategies with

ecommerce platforms, web developers, and marketing

agencies

Developing SEO and Facebook advertising strategies to

increase start-up revenue

Analyzing CPCs, Impressions, A/B testing, and making

advertising strategies more efficient to reduce costs and

increase customer acquisition online

Used tools such as Excel, Google Analytics, Mixpanel to

create metrics, filters, and funnels to track success

criteria for segment marketing programs

Experience in launching email marketing by using Marketing

Automation softwares: Eloqua, MailChimp, Aweber, and many

more.

Siemens Canada, Oakville

Communications & Marketing Coordinator, Sept 2008 - April

2013

Developed communication materials, designed inbound &

outbound marketing programs for Recruitment Programs which

lead to high employee engagement and savings of $2,000,000

Lead designer and developer of HR Intranet & Internet

websites, legal compliance training centre, plus designer

and maintainer of Sharepoint sites

Worked with IT in developing and monitoring website

analytics of HR websites and custom HR automation tools

Took initiative in developing a cost-savings plan, and

successfully save over $50,000 per year by developing

marketing materials in-house by actively using tools such

as Adobe Acrobat, InDesign, Photoshop, Dreamweaver

Hungarian Helsinki Committee (Canadian Government

Internship), Budapest

Project Assistant / IT Consultant, Sept 2007 - March 2008

. Maintained and updated academic website that gives

access to over 20,000 users world-wide

(refugeelawreader.org)

. Conducted feasibility studies on what would be the best

method of online donation strategies for the website

. Created various statistical data sets from gathering

information about the website's users

. English copywriter and editor for European legal papers

and research publications

Rooftops Canada, Toronto

Resource Assistant, Jan 2007 - June 2008

Organized office resource/database centre by labelling

materials according to specific international development

themes

Assisted in editing and proof-reading a newsletter update

of the issue, Housing People of Zimbabwe

Initiated in the creation of a database of Canadian NGOs

involved with youth housing and homelessness

SKILLS . HTML, Dreamweaver, Contribute, WebCT, Joomla, Google

Analytics, Mixpanel, Facebook Ads Manager, Google Adwords,

LinkedIn Ads Manager, Unbounce, MailChimp, Eloquoa,

Hubspot

. Adobe Photoshop, Premiere, Acrobat, Fireworks,

InDesign, Sony Vegas

. MS Win XP/Vista, Word, Access, SharePoint, Excel,

PowerPoint, Outlook, Lotus Notes, PeopleSoft

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