Manager Sales

Pamela M. Drayton

**** ******** **** *****

Morgan Hill, CA 95037

Home: 408-***-**** *************@*****.*** Cell: 408-***-****

SENIOR COMMUNICATIONS PROGRAM MANAGER PROFESSIONAL

A High Energy, Results-Oriented Bi-lingual Senior Communications Program

Manager with extensive experience prioritizing, delegating and meeting

targeted objectives. Demonstrated ability to handle multiple tasks

including demanding situations in fast-paced environments while focusing on

Marketing Communications and Brand objectives. Strengths include the

following skills:

Customer Reference Programs Print/Online Ad Project Management

Experience

Partner/Channel Marketing Flexible, Detail-oriented Sales & Marketing

Web Content Development New Business Development

Contract Negotiation

Partner Portal Third-Party Vendor Mgmt Channel/Reseller

Design/Development Development

Strong Writing Skills Time Management SalesForce.com, MS Access,

Organizational Development Problem Solver Excel, PowerPoint, Word,

Cross Functional Team Brand/Loyalty Management Eloqua, Hitbox, Site

Experience Catalyst, WordPress,

(Lyris) Email Labs,

Vertical Response, Basic

level HTML

Professional Experience

CISCO SYSTEMS, San Jose, CA

2013-PRESENT

Channel Program Manager

Within Cisco's Enterprise Networks (EN) organization, responsible for

channel and partner marketing efforts around upsell/migration opportunities

currently seen in the market. Developed deliverables including collateral,

content and messaging to Channel audience targeting Unified Access (Wired

and Wireless), Connected Mobile Experience (CMX) and Midmarket. Close

alignment with technology team to develop full fiscal year marketing plan

to align with business needs/corporate objectives. Worked with several

cross-functional teams to execute EN deliverables, activities and blogs.

Responsible for building and nurturing Channel partner relationships and

reporting results to upper management.

SAFENET, INC., Redwood City, CA 2013-2013

Customer Relations and Partner Solutions Marketing Manager

Served a global role in building relationships as well as creating

opportunities with key customers and strategic partners. Solution Partner

Marketing activities (key accounts: AWS, NetApp and VMware) included

partner enablement and GTM activities: development of joint sales tools and

co-marketing collateral; developed, planned and executed product

communications and upsell/cross-sell programs, close collaboration with

product marketing to ensure all partner product communications are planned

and delivered as required. High degree of social interaction across sales,

sales leadership, c-level customers, and partners in various stages of

development: from recruitment, to nurturing, to the continuous development

of programs, multimedia/SEM/PR assets, and sales tools. Partnered with

Sales and Channel teams to recruit new references; develop videos/case

studies/programs to promote customer testimonials; collaborated with PR and

Social Media Marketing to evangelize customer champions; nurture and manage

hi-touch relationships with key customers; track and maintain customer

reference dashboard (pipeline, wins, sales spiffs, etc.), and

communicate/report on metrics and status on an ongoing basis.

BRADFORD TECHNOLOGIES, INC., San Jose, CA

Marketing Manager 2012-2012

Developed short and long term marketing strategies including budget for

marketing, communications, events and PR programs. Worked closely with key

partners including US Bank, Apex and PhoenixSuite to develop website

content and marketing collaterals. Developed on-going industry newsletters

to customer base and prospects. Drove growth of Online Community for small

medium business customers in the appraisal industry and developed consumer

communications. Conducted competitive analysis, organized, analyzed and

communicated competitive insights. Worked closely with Sales and Product

Marketing to develop compelling messaging and collaterals targeted at

customers, prospects and lending institutions.

Pamela M. Drayton Page TWO

CISCO SYSTEMS, INC., San Jose, CA 2010 - 2012

CISCO SYSTEMS, INC., San Jose, CA

Field Sales Communications Program Lead-Americas and GET Theaters

2011-2012

Americas and Global Enterprise Theaters (Contract)

Managed all outbound Cisco program and initiative communications for the

Americas and Global Enterprise Theaters. Developed web portal and web

content on Integrated Workforce Experience (IWE) for both theaters.

Planned, budgeted and executed translations of collaterals for programs.

Developed needed collaterals and website content in support of larger Cisco

initiatives. Produced and refined PowerPoint presentations in support of

ongoing programs and initiatives. Responsible for communication of overall

A-level programs and initiatives to upper management as well as Field

Sales. Produced webinars and trainings in support of Cisco programs and

initiatives. Serviced as program lead for one quarter as Q2O program lead,

worked closely with worldwide cross-functional teams to drive corporate

goals and objectives.

Communications Program Manager-SAC and TSN

2010-2011

Sales Acceleration Center and Technology Solutions Network (Contract)

Wrote all communications for Cisco Director. Updated recruitment

presentation deck, sourcing appropriate images, oversaw redesign of CEC

webpage migration to IWE page and updated all content. Rewrote job

descriptions, overview deck and elevator pitch as needed. Responsible for

designing, developing and implementing strategic communications related to

the organization transformation for employees and stakeholders.

Communication expertise included executive messaging, change communications

messaging and website development. Continually gathered feedback and

accessed effectiveness of all outbound communications. Developed all

program communications, provided critical support to organization redesign.

SYNOPSYS, INC., Mountain View, CA 2008 - 2009

Sr. Marcom Program Manager

Drove communication campaigns targeting customer satisfaction efforts -

including all aspects of plan, messaging, brand, budget management, vendor

coordination, and ROI management. Executed deliverables including website

and partner web portal development, corporate events, advertising, public

relations and direct marketing.

. Increased attendance by 25% at Synopsys 16th Annual Test Special Interest

Group event through targeted eblast campaign to existing and prospective

Test customers attending the 2008 International Test Conference (ITC).

. Worked with cross-functional internal teams and managed external vendors

to meet set deadlines and budgets.

. Presented strategies / ideas to target and communicated effectively with

prospects and customers.

. Executed strategies into actionable plans and supervised through

execution and back-end analysis / metrics.

. Proactively worked with Marcom peers to execute cross-Business Unit

activities.

THE THOMAS KINKADE COMPANY, Morgan Hill, CA 2007 - 2008

Marketing Project Manager (Contract)

Managed all development and forecasting of Marketing initiatives, strategic

marketing plans and product programs. Managed communication systems via

email, websites, and dealer portal. Responsible for all competitive market

analysis. Managed, delegated all projects and assignments to outside

freelance designers and copywriters. Reviewed and edited all copywriting as

well as wrote articles for quarterly dealer newsletter as needed.

. Negotiated and closed agreements with Thomas Kinkade Collectors Society

subscribers resulting in 20% increase in renewal rates. Created

timelines, estimates and status reports in tandem with Marketing Director

and Marketing team to reflect life cycle on all projects.

. Successfully took lead position to drive all marketing activities

including conceptualizing, requisitions and management of project

timelines

. Managed all costs to budget, working in tandem with project budget and

margins (cross-departmentally as necessary) to insure profitability.

. Assisted VP level personnel with PowerPoint messaging (tradeshows, user

groups, etc.)

Pamela M. Drayton Page THREE

CISCO SYSTEMS, INC., San Jose, CA 2004 - 2006

Integrated Marketing Communications Manager-PTMO

2005 - 2006

High End Routers/Metro Ethernet (Contract)

CISCO SYSTEMS, INC., San Jose, CA (continued)

Managed all budget plans and financial reports for Core and Edge Routing.

Planned and executed all levels of Program Launches. Provided marketing

campaign / program data and reports measuring impact both during and after

implementation. Managed outside vendors / agency contracts and agreements.

. Rolled out first version of the Cisco Video Online Datasheet (Product:

CRS-1 four-slot system) resulting in 35% increase in traffic to Cisco

Carrier Router System home page

(http://www.cisco.com/en/US/products/ps5763/index.html).

. Managed collateral including engagement of writers, production vendors

and posting of materials to internal and external Cisco sites reducing

overall collateral production cycles by 10% over previous fiscal year

(2005).

. Managed collateral including engagement of writers, production vendors

and posting of materials to internal and external Cisco sites. Move to

Job Scope Paragraph

. Revised high end routing product page content to reflect updated Cisco

and product messaging in addition to banner and spotlight placements

raising awareness of key products and programs.

. Provided data analysis and reports for metrics on marketing results

including strategic analysis of metrics in a competitive environment.

CISCO SYSTEMS, INC., San Jose, CA

Marketing Specialist (Contract) 2004 - 2005

Managed all Marketing and Communications efforts for the Cisco Networking

Academy Program. Held project management lead role for Cisco Networking

Academy Program collateral development and updates. Assisted Management on

logistics for Cisco corporate events including travel, collateral

coordination, signage at industry trade shows, conferences and training

events. Responsible for PowerPoint presentations for team updates. Managed

Cisco Networking Academy Program marketing and communications collateral

budget.

. Worked closely with Corporate Marketing to ensure consistent branding on

content.

. Developed Networking Academy Program success stories for students and

alumni.

. Managed internal and outside vendors including writers, corporate

marketing, video production on projects.

PROPEL SOFTWARE CORPORATION, San Jose, CA 2004

Marketing Communications Manager (Consultant)

Developed and planned all marketing communications, tradeshows,

conferences, speaking engagements and advertising activities. Managed cross-

departmental sales, product and customer Marcom activities. Created and

managed lead generation programs to help build sales pipeline in US, Europe

and Asia. Identified and managed lead generation programs.

. Managed all relationships and resources for PR, advertising and related

third party vendors.

. Worked closely with PR agency to secure customer quotes and finalized

copy on news releases.

. Responsible for webinar efforts including HTML invitations to key

customer base and survey tabulations.

GRAPHON CORPORATION, Morgan Hill, CA 2001 - 2003

Senior Marketing Manager

Conducted competitive research and overall strategy, based on marketing

goals and objectives, as well as event management including booth

properties, demos, staffing, and show services. Researched, identified,

recommended and executed lead generation activities including online and

print advertising, events, and direct mail.

. Responsible for on-going evaluation of channel partner programs including

Sun Tone Certification Program, IBM Business Partner Program, Microsoft

Great Plains Business Solutions Program, Compaq Solution Alliance

Program, and HP Power Partner Program.

. Implemented use of deliverables for C-level personnel including

collateral design and production including newsletters, white papers and

case studies.

Pamela M. Drayton Page four

VERITAS SOFTWARE, Mountain View, CA 1997 - 2001

Senior Marketing Communications Manager

Worked closely with Channel Marketing, OEM Sales and Product Management to

develop and implement various programs including national sales meetings,

user groups, reseller events, direct mail programs as well as lead

generation programs. Contributed to high-level, strategic brand and

product positioning.

. Worked closely with internal marketing and product groups to ensure

seamless brand and message program.

. Executed worldwide events, leveraging marketing resources and messaging

to resulting in further establishing brand on a global level. Execution

and budget management for corporate events programs.

. Worked with press and analysts (including Gartner Group, Strategic

Research, Meta Group) on various press tour activity and coordination of

major product launches.

IBM STORAGE SYSTEMS DIVISION, San Jose, CA 1997

Trade Show Manager-Software Marketing

Responsible for the planning, execution and implementation of over 25

national software trade shows with emphasis on network computing and

database management. Based on event demographics, execute against yearly

plan to gather qualified trade show leads, implement leads program and

identify ROI by show. Produced direct mail pieces for vertical trade shows

including Planet Tivoli, Channel Marketing Team events, and promotion of

attendance for ADSM User Groups.

IBM MICROELECTRONICS, Waltham, MA 1996

Marketing Communications Project Manager-Consultant

Responsible for Marketing Communications support for two consumer-based

product lines, development and implementation of marketing support programs

on a domestic and international level. With Product Management and

Tactical Marketing Groups, managed theme development to support product

launches including X86 microchip and announcements in conjunction with

events.

. Developed key relationships with key vendors (PowerPC alliance: Apple and

Motorola) for larger corporate booths and themes.

. Also held instrumental role in development of programs to initiating new

customers for Market Development Program (result: 20% increase in sales

for Q4 '96).

Education

BA, Communications, Pepperdine University, Malibu, CA

AWARDS

CAP Award, April 2011 (by Cisco Sales Acceleration Center team)

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