Digital Creative - SEO & Web

SUMMARY

A creative web professional with a background rich in web development as well as SEO

strategies and techniques. Skilled in assessment of client needs and requirements.

Excellent problem-solving skills with ability to work independently or in team

environment. An open-minded, self-motivated, highly organized individual who is eager

to continue to grow both personally and professionally .

TECHNOLOGY

Languages: HTML 4/5, ColdFusion MX/8/9, SQL, CSS 2/3, Java Script, XML, XHTML, jQuery

Software: Microsoft Office, Visio, Adobe Photoshop CS3/CS4, Rational Clear Case, Rational

Clearquest, Adobe Dreamweaver MX/CS5, Microsoft Visual Source Safe, JIRA, Microsoft Visual

Studio, ExamView

Operating Systems: Windows XP, Windows Vista, Windows 7

Database: MS SQL Server 2000, MS SQL Server 2005, MS SQL Server 2008

SEO & Social Media: Facebook, Twitter, LinkedIn, YouTube, Hootsuite, Google+, Pinterest,

Tumblr, FourSquare, Google Analytics, Google Webmaster Tools, Google AdWords, Google Keyword

Tool, Bing Webmaster Tools

CMS: WordPress, Sitecore, Documentum, GitHub

EXPERIENCE

Freelance Writer, www.thesportsbros.com March 2013 – Present

Freelance, Miami, FL

Technologies Used: WordPress

Freelance blog post author who writes weekly opinionated posts about current sporting topics,

trends and news. Photograph practices, events and games of the Miami Dolphins, Miami Heat and

University of Miami Hurricanes football. Recommended settings and WordPress plugins that would

help streamline the blogging process and help with SEO initiatives.

Freelance Webmaster, www.miamieliteevents.com March 2013 – Present

JC Ruiz Consulting, Pembroke Pines, FL

Technologies Used: HTML,CSS, PHP, jQuery, WordPress

Responsible for the daily maintenance and upkeep of the WordPress powered website. Added MX

records so that Gmail would be the primary mail client. Created architectural hierarchy of web

pages for better SEO ranking and visibility. Altered the purchased theme with custom HTML and CSS

modifications as well as installed WordPress plugins. Monitored web traffic and trends thr ough

Google Analytics as well as created robots.txt files and sitemaps which were also submitted to

Webmaster Tools for both Google and Bing. Spearheaded the effort to use Google AdWords

campaigns to drive more unique visitors to the website and the garner more exposure for the

brand.

Web Developer/Content Editor, www.bgtpartners.com April 2012 – October 2013

1099 Contractor, Hallandale, FL

Technologies Used: HTML,CSS,jQuery, JavaScript, Photoshop, Sitecore, GitHub

Worked exclusively on one of BGT's top client's, Carnival Cruise Lines, website as a content editor

and web developer. Was the point person for addressing any bugs as it related to HTML, CSS,

jQuery etc. Responsible for implementing BGT's SEO directives that came from both Carnival Cruise

Lines as well as BGT's own in-house SEO department. Worked with BGT project managers to ensure

that all tasks and projects were on schedule and that I had all the necessary code, images etc. to

complete my assigned tasks.

SEO & Social Media Consultant October 2010 – Present

JC Ruiz Consulting, Pembroke Pines, FL

Technologies Used: HTML, CSS, PHP, jQuery

Freelance consultant specializing in the advisement of the design and development of web sites as

well as SEO optimization and Social Media integration and use. Designed and developed websites

using HTML5, CSS3, PHP5 and jQuery. Monitored website and blog traffic by utilizing Google

Analytics and Google Webmaster Tools. Reviewed code implemented the latest SEO strategies to

achieve higher rankings. Created, monitored and updated social media accounts such as Facebook,

Twitter, YouTube and Google+.

Web Developer, www.cengage.com May 2005 – October 2010

Cengage Course Technology, Boston, MA

Technologies Used: HTML, CSS, JavaScript, ColdFusion, SQL

Responsible for the daily maintenance and development for ColdFusion based applications that

were developed in both the Mach II and the Fusebox Frameworks with a SQL backend. Also built

and maintained numerous 508 compliant websites that were to supplement textbooks used by

universities and schools throughout the country. Developed from conception to production an

application that allowed the Tech Support team to triage customer issues in such a manner that it

reduced the time the customer had to experience an issue. Wrote functional specifications as well

as technical documents to chronicle all aspects of certain projects. Received training for Scrum and

Agile development methods.

Web Developer, www.motorola.com August 2000 – June 2004

Motorola, Plantation, FL

Technologies Used: HTML, CSS, JavaScript, ColdFusion, SQL

Brought on board to incorporate a configuration management system solution for a 3rd party

vendor tool. Collaborated with other developers to create, maintain, upgrade and deploy co-

branded websites and applications. Developed a PHP based login/authentication page that

interfaced with Motorola’s database of core id’s for its employees. Assisted in the prototyping of a

web based application using Coldfusion that had the ability to turn on/off features in a Motorola

iDEN phone from the internet. Assisted in the preliminary prototyping of a Coldfusion and Perl

based web application that would allow corporate businesses to purchase apps for their employees

and to distribute them via the web.

EDUCATION

Computer Science, August 1997 – August 2000

Florida International University, Miami, FL

References available upon request.

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