Manager Marketing

PATRICIA CHING-HUA MOSLEY

Address: **** **** ***** **** ********, WA 99353

Contact number: 509-***-**** Email address: *********@*******.***

BRANDING AND MARKETING MANAGEMENT CORPORATE

COMMUNICATION PRODUCT MANAGEMENT

Accomplished marketing communications professional with business-to-business and business-to-consumer experience

of over 12 years within High Tech, sporting and green services industries. Strong ability to leverage the appropriate

channels and build relationships from all levels of an organization to create marketing strategies, campaigns and brand

awareness programs that increase organizational revenue. Proven success in leading large-scale integrated marketing

campaigns by applying guiding principles from Porter's Five Forces Model, SWOT, and PEST analysis. Reputation for

executing multiple initiatives and tactics on time and on budget, measuring results, and making return on investments to

positively impact the companies bottom line. Strong team leader with experience in h iring, performance reviews,

coaching, guidance and a passion to inspire and develop individuals and their careers. Multicultural experience across

USA and Asia; bilingual in English and Mandarin Chinese.

CORE COMPETENCIES

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• • •

Marketing and Brand Advertising Concepts Campaign Management

• •

Development Media Management Strategic Market Selling

• • •

Digital Marketing Market Research Social Media

• • •

Event Management/ Trade Product Positioning E-Commerce Management

shows • •

Corporate Communications Team Management

• Market Planning

SELECTED CAREER ACCOMPLISHMENTS

Senske Services Inc Aug 2012-present

Director of Marketing & Communications

Successfully leading, planning, budgeting and directing the company operations and accountable for implementing

regional marketing strategies for lawn, tree, pest control and holiday lighting services with an annual advertising budget

of $1M. Adroitly handling overall brand operations including content development, design, messaging, and logo

management, while ensuring the regular co-ordination with media & creative agencies, print vendors and designers.

Responsible for overall media planning including the preparation of press releases, feature articles, op-eds, and letters to

the editor - pitch stories and appearances to reporters, columnists, editorial writers, broadcast producers, reporters, hosts,

etc. Also involved in writing, editing and publishing all website content; as well as developing landing pages, adhering to

the site architecture.

Key Projects & Accomplishments:

• Collaborated with SEO web consultants and CMS vendor to determine final look/feel, keyword analysis, content

development, and execution, SEO strategy and redesign of corporate website.

• Revamped Holiday Lighting campaign, resulting in a 16% increase in revenue over previous year, to exceed

$1M since 2005; and 50% increase in new customers acquired.

• Implemented new office inventory supply process by converting it to a centralized process, resulting in savings

up to 39% (anticipate $100K+ in savings) company-wide annually; streamlined phonebook advertising resulting in

65% (anticipate $50K+ in savings) annually company-wide.

• Developed corporate social media strategy via Facebook, Twitter, and YouTube - increasing followers and fans

by 20%, through earned, paid, and owned media efforts.

• Executed inbound marketing campaigns to drive increased lead generation - evidenced by an increase in direct

sales call volume of 200% from last year from January through May.

Pacific Northwest National Library, Richland, Washington Dec 2009-Aug 2012

Marketing Manager-Building Energy Codes Program (Jan 2011-Aug 2012)

In charge of all marketing & communications activities for the ‘Building Energy Code Program’ with an allocated budget

of $250K annual funded by the Department of Energy. Strove to put across brand message by planning & implementing

right brand communiqué via website design, collateral development etc.

Key Projects & Accomplishments:

• Led creation, development and deployment of State compliance booklets, a "package" of building efficiencies

standards and compliance right from design of the building, structure, lighting, windows, including all aspects of a

commercial and residential structure.

• Instrumental in revamp of the program website conversion to a Content Management System, Drupal.

• Streamlined communication processes between internal and DOE, specifically on projects with deliverables. This

helped in adhering to deadlines and saving overhead costs.

• Worked in conjunction with Lab Events coordinator in planning and executing annual Building Energy Sales

National event. Also developed collateral to support the training which helped to promote the Train-the-Trainer

series of events.

• Implemented efficient processes with the production of materials; savings over $3M in production expenses;

awarded Outstanding Contribution to the Lab.

Brand Program Specialist (Dec 2009-Dec 2010)

Directly involved with the rebranding efforts through the website, collaterals and use of social media.

Key Projects & Accomplishments:

• Increased awareness on the C.A.R.E.S campaign by creating and positioning a separate tab; expanded traditional

reach through social media, bring more exposure to the program and showing the "good work" that was being done

at the lab.

• Refurbished the original image library by providing high quality photos adhering to Lab Brand standards. Provided

Lab staff more targeted photography to support their respective research.

• Coordinated with Special Projects team to develop of lab-wide database management system for storage of all

communication materials viz images, presentation, white papers, technical papers, miscellaneous documents, to

facilitate easy access to information.

• Proposed to use external creative/brand agency to assist in completing the lab brand identity; realigned the brand

standards and worked with the senior management to execute the new identity.

InFocus Corporation, Wilsonville, Oregon Sep 2001-Sep 2009

Channel Marketing Manager- America (Jul 2007-Sep 2009)

Marketing Manager APAC, Singapore (Aug 2006-Jul 2007)

Product Marketing-Americas Business Unit (Dec 2005-Aug 2006)

Marketing Manager- Global (Sep 2001-Dec 2005)

Accountable for planning, implementing and monitoring winning business strategies for sales, brand and corporate

communications to drive growth in business volumes as well as profitability. Campaigns included strategy, managing

global product collateral launch, identifying target audience through market research and database segmentation, creating

value messages and selecting overall tactics to reach target audience. Identified & developed locations for new profitable

ventures for revenue generation. Liaised with PR, Advertising, Web and Creative Agencies for photography, copywriting,

printing and production as ambassador for new Corporate Identity to ensure that programs are implemented on time and

are error free.

Key Projects & Accomplishments:

• Led the global product collateral launch from concept to completion for all three brands – InFocus Work Big, In

Focus Play Big and ASK Proxima with over $1M annual collateral budget for both print and web launches

worldwide.

• Launched our new brand at CES – the largest tech consumer trade show in the world to roll out our new identity.

This helped increased visibility nationally.

• Also led the Phase 2 roll out for the APAC region which resulted in greater visibility in breaking into new markets

(Japan, Korea), as well as Australia and New Zealand. Worked with channel partners overseas.

• Kicked off the new identity at the Singapore new office event in presence of press/media attendees and local high-

level business people. Rebranded internal intranet site with new identity, and developed an internal campaign to

launch new site

• Developed/managed global project timelines; managed in-house trafficking of all creative content for product launch

with daily communication cross-departmentally and functionally.

• Handled all aspects for product launches including developing the technical brief, datasheets, packaging materials,

packaging design, photography, website, e-commerce, pricing, managing spiff's and sales incentives which positively

impacted strategic product pricing structure, placement in retail, and outreach to consumers.

• Assisted in primary logistical and strategic elements of several highly visible event marketing projects, to include

event coordination (Comdex), brand strategy development, internal/external collateral audit, external vendor audits.

This led to a cost savings of 40% in warehousing, print costs, and on-demand requests for materials through one

central vendor.

EDUCATION

Masters in Business Administration 2001

University of Phoenix-Online, Arizona

Bachelor of Arts in Sociology Minor Business Administration 1993

University of Washington, Seattle

TRAINING & CERTIFICATIONS

• Copywriter’s Workshop – Anaheim 2008

• Channel Corp Training – Channel Management Workshop: The business dynamic – Singapore 2007

• Cadence Project Management Training – Wilsonville 2005

• Direct Marketing Association Certification – Social Media, Creative, Direct Mail, Direct Marketing University 2012.

TECHNICAL SKILLS

Adobe Acrobat, Adobe CS5 suite, MS FrontPage, MS Office, MS Project, Oracle, Pixelsilk CMS, CRM - proprietary to

Green industry.

COMMUNITY INVOLVEMENT

• Team Battelle Lead/Committee – American Cancer Society, Making Strides Against Breast Cancer – 2010.

• Chairperson – NIKE Asia Pacific Islander Employee Network – March 1997 – June 1999.

• Coach/Committee – Oregon Special Olympics – August 1994 – March 1998.

• Miss Seattle Chinatown Princess – 1991.

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