Sales Manager

FERN SERNA Possessing an entrepreneurial and creative mindset, with broad management

and leadership skills. A Print Production Expert passionate about the creative

Print & Creative

process, & the craziness of it all.

Production / Traffic Management

Exemplary communications skills, with a sharp eye for quality, color, & detail.

Analytical thinking, Customer orientated & Proficient on Mac and PC.

323-***-**** ****.*****@******.***

2012 – 2013

YogaEarth, LLC.

Production Manager ENTERTAINMENT

Buena Vista Pictures, Touchstone, Miramax, Disney, Paramount Theatrical &

Reduced Production Costs 26%

Home Entertainment, Sony Theatrical, Home Entertainment & TV, Sony Intl,

Tracked Sales forecasts & Inventory

Warner Bros. Corp Mkg, Fox Theatrical & Home Entertainment,

Planned Manufacturing and Schedules

FX Networks, Lions Gate Home Entertainment, Myriad Pictures & GK Films

Sourced ingredients from vendors nationwide

Managed bookkeeping & all daily financial activity

AD AGENCIES

Managed all Print marketing projects

Ground Zero Advertising, LatinSphere Advertising, DDB Needham,

2005 – 2010 Acento Advertising, Cruz Kravetz: Ideas, Grupo Gallegos,

Friedland Jacobs, 30sixty design, Point Zero Design, & Yes Design Group

Axis Print Production & Creative Services

Print Production Director

Fashion & Cosmetic

Created Service Bereau providing production services to Ad Agencies,

NARS Cosmetics, Paul Mitchel Hair Products,

Corporate Marketing departments, & Entertainment Studios

French Connection, Guess, Rusty Clothing, Vans & Skechers

Managed a fast-paced production department with 4 designers

Implemented workflow methodologies & schedules

Corporate

Worked with vendors nationwide & managed quality/budgets

Pioneer Electronics, Jakks Pacific Toys, Mattel Toys

Reviewed and approved internal & outside billing

Sears, Verizon, H&R Block, Pollo Loco, Farmers Insurance

Worked directly with clients’ internal Creative Teams

ART

2005 – 2008

David LaChapelle, Francois Nars, The Huntington Library

Be Design

Production Director

Directed schedules & staffing for Key Art campaigns

Capabilities and Deliverables

Managed Account Executives & reviewed performance

Offset Printing, Collateral and Direct Mail, Packaging, Prepress,

Established & approved all production budgets

Large Format, Outdoor, OOH, Trade Show, Custom Fabrication,

Monitored creative team performance

Event & Experential Marketing, POP/POS production,

Directed all company financial activity

Corporate Branding, Key Art, Retouching, Press Checks,

Bindery Checks, Silk Screen, Flexo & Rotogravure

2000-2005

Final Film

Sales / Account Executive

Prospected & Develped Customer Accounts

Achieved high volume production of prepress & print projects/campaigns

High level of Client Interfacing (presentations, negotiations, entertainment)

Achieved million dollar sales revenues 4 years in a row

Managed all project schedules & quality standards

Approved all internal & outside billing

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