KAREN M. DAVIS
Coatesville, PA, 19320
Email: ***********@*******.***
Cell: 610-***-****
PROFILE
Successful General Manager and Entrepreneur with over 25 years of domestic
and international experience in the highly competitive consumer products
industry. Managed the day-to-day operations of a multimillion-dollar
manufacturing/distribution enterprise with a strong track record of driving
P & L results.
Known for attention to detail, superior analysis, budgeting, and financial
management skills. Recognized for identifying, analyzing and resolving
complex problems, utilizing innovative thinking, creativity, and
leadership.
Additional Core Competencies:
Key decision maker Industry association leadership
experience
Strategic thinking, business planning Superior negotiations abilities
International sales and operations High level computer skills incl MS
experience Office Suite
New product development and launch Customer and vendor relationship
building
Expert at marketing and managing trade Excellent verbal & writing skills
shows
PROFESSIONAL EXPERIENCE
Value Prop Interactive, Malvern, PA September,
2011 to present
Chief Operating Officer
Part-time position managing the day-to-day operations of start-up Marketing
Training & Consulting Company.
. Managed staff - including admin, IT, freelance talent, and college
interns. Responsible for recruiting, screening, and recommending new
hires at all levels.
. Maintained accounting system, produced and analyzed financial reports,
and maintained budgets.
. Coordinated all logistics for 2-day workshops in Philadelphia, New
York City, and Boston - including negotiating space contracts.
. Worked extensively with company founder to develop content for
marketing training programs for both in-person workshops and online
training tools.
. Assisted in developing advertising strategy for various campaigns -
including social media strategy.
. Edited copy for 2nd edition of Value Prop book, as well as various
company websites, workshop work books, and other content pieces.
. Overall day-to-day administrative management.
. Key Account project management.
. Part-time, temporary position.
Significant Accomplishments
V Helped organize move in to, and set up of, new office space.
V Helped re-define company mission and implement training workshops as
key product offering.
V Helped co-ordinate and manage growth of the company from a 2 person
operation to an 8 person operation, including creating employment
agreements, personnel policies, etc.
KAREN M. DAVIS (Resume Continued)
Herff Jones, Inc., Frazer, PA (acquired Spherical Concepts, Inc.)
July, 2007 - July, 2011
Director of Operations 2007 - 2011
Managed the day-to-day operations of the multi-million dollar Retail Map &
Globe Group
. Managed staff - including sales, admin, finance, and manufacturing
managers.
. Maintained budgets, produced sales forecasts, analyzed financial
reports, reported financial data to corporate headquarters.
. Managed key large accounts - including National Geographic Society and
Discovery Channel Communications.
. Interfaced with all levels of management at headquarters in
Indianapolis.
. Managed activities with our international manufacturing partners,
including negotiating contracts, purchasing, sales and marketing
strategy, day to day operations, etc.
. Directed tradeshow marketing strategy, including show selection,
pre/post show marketing strategy, attendance at shows, and post show
analysis of results.
. Developed all sales messaging programs.
. Responsible for crafting all communications for the group, including
internal communications (such as policies & procedures), customer-
facing communications (such as advertising, product announcements &
technical specifications), and industry public relations messages.
Significant Accomplishments
V Worked with IT, finance, and sales staff to define and develop sales
reports required to maximize sales.
V Developed and launched a full line of new globes exclusively licensed
by Discovery Channel - including product development, marketing copy &
collateral, pricing & positioning strategy, product launch strategy,
etc.
V Business Unit increased sales by 25% over revenue goal and 27% over
previous fiscal year during FY 2011.
Spherical Concepts, Inc., Frazer, PA (acquired by Herff Jones, Inc.)
1988 - 2007
Chief Operating Officer/Equity Partner 2005 - 2007
Managed all day to day operations of geography globe manufacturing company.
. Managed staff - including sales, admin, finance, and manufacturing
managers.
. Analyzed financial and other types of reports to ensure on-time
shipments and overall financial health of the business.
. Managed and attended up to 10 tradeshows per year (domestic and
international) - tracked results, developed marketing strategies,
followed up with key accounts.
Significant Accomplishments
V Successfully negotiated and closed the sale of Spherical Concepts to
Herff Jones, Inc. - including preparation of all due diligence
materials, contract reviews, etc.
V Successfully negotiated world-wide exclusive licensing and
distribution contract with National Geographic for a full line of
geography globes.
Operations Manager 1995 - 2005
Administration Manager 1992 - 1995
Marketing Support Supervisor 1989 - 1992
Customer Service/Marketing Support Specialist 1988 - 1989
EDUCATION
Real Estate Salesperson License, Polley Associates, Lionville, PA (Licensed
April 2013)
Masters in Leadership Development, Penn State University, School of
Management,
Great Valley, PA (expected graduation date December 2014)
Bachelor of Science, Business Administration/Marketing, Millersville
University, Millersville, PA
KAREN M. DAVIS (Resume Continued)
BUSINESS EDUCATION
Microsoft Outlook, Springhouse Computer School
Adobe InDesign, Springhouse Computer School
Sandler Sales Training, RW Waks & Assoc.
Public Speaking, Chester County Adult Night School
COMMUNITY AND BUSINESS ACTIVITIES
International Map Industry Association (IMIA)
(Trade association serving the commercial aspects of mapping industry -
500 members in 80 countries.)
V 1991 - 1993: Served as Tradeshow Liaison to Americas Region Board
of Directors
V 1993 - 1996: Elected to the Americas Region Board of Directors
(Served as VP in 1996)
V 2003 - 2006: Elected to the Americas Region Board of Directors
V 2006 - 2008: Elected as President of the International Board of
Directors - served for 2 consecutive terms
National Association of Professional Organizers
Member
International Centers for Spiritual Living
V Teen/Youth advisor
V Co-coordinator of Small Group (Meta Model) training and development
program
V Member of Board of Trustees (Treasurer)
REFERENCES
Deborah Pini, Account (Personal Reference)
Lititz, PA
Melody Templeton, Owner - Templeton Consulting (Personal & Professional
Reference)
Kimberton, PA
John Szal, Partner, Co-Founder of Sphera Designs (Personal & Professional
Reference)
King of Prussia, PA
Vernon Murphy, Production Consultant (Professional Reference)
Coatesville, PA