Sales Marketing

Dan S. Karolewicz

*** *** ******* ***

Ponte Vedra Beach, Fl 32082

C: 904-***-****

********@*****.***

EXECUTIVE SUMMARY

Dan has more than 22 years of sales. marketing, advertising, branding and

public relations experience gained within agency, governmental and DMO

environments. Dan's strong drive and "get it done" attitude has contributed

to

his success, which has also included the areas of business development,

sales management, advertising specialist, marketing director, relationship

management and cost control, providing exceptional experience

and versatility.

Competencies

. Marketing Communications

. Public Relations, Advertising & Media Planning, including Media

Relations, New Business Development and Relationship Management

. Writing Press Releases (AP Style)

. Web copy, including strategic SEO / SEM

. Online Marketing & Social Media

. Development and Implementation of Strategic Marketing, Advertising

& Media Plans and Budgets

Interpersonal

. Excellent interpersonal skills

. Capacity to relate to all levels of management and clients

. Personable, articulate and professional

. Strong reputation for integrity

. Equally comfortable working independently or in groups

. Diverse skill set with valuable flexibility and knowledge

. Well-versed in business partnership development

EXPERIENCE

2011 - 2013

Director of Production and Marketing

Bahamian Government, Ministry of Tourism

Marsh Harbour, Bahamas

. Provided strategic marketing, sales, media and public relations planning

for the

Bahamas outer islands

. Directly involved in development and implementation of marketing plans

and budgets

. Provided direction for advertising, collateral, websites, events and

promotions

. Provided social media marketing, competitive assessments; strategic

planning;

community development and management; content creation; ROI monitoring

. Client relations, accounts management and retention programs

. Production in a transparent government environment

2008-2011

Title: Director of Marketing and Production

Kreinest & Associates, Jacksonville, Florida

(Marketing & Advertising Agency)

. Complete project management for full service advertising & marketing

agency

. Maintained strict marketing budgets and timelines in a fast paced, hectic

atmosphere

. Primary point-of-contact / manager for all marketing initiatives

including

development of creative briefs through implementation

. Account management & new business development

. Copywriting, social media and press releases

. Managed over 100 vendors and clients, locally and internationally

2006 - 2008

Title: Director of Marketing / Account executive

Allied Graphics, Jacksonville, Florida

. Oversaw sales and marketing team

. Created new products to aid existing client in marketing campaigns

including

social media, SMS and creative print concepts

. Managed staff of 15 sales professionals

1995 - 2006

Title: Director of Marketing/Account Executive

Drummond Press, Jacksonville, Florida

. Oversaw sales and marketing team

. Created new products to aid existing client in marketing campaigns

including

social media, SMS and creative print concepts

. Managed staff of 2000 sales professionals

. Managed 275 franchises throughout the United States and Canada

WORK REFERENCES

"Dan is the classic 'go to guy,' a producer who gets it done on deadline,

done on the money and--best of all--gets it done right every time. A

creative problem solver, sales director, creative advertiser and marketer

and a genuinely nice guy who can morph into a Pitt Bull with vendors when

he's forced to, Dan would make a highly productive add to any advertising

agency

Jim Bosha, CD/Chief Copywriter, Kreinest & Associates

"Great to work with. Massive knowledge in advertising, sales and marketing

resources. Dan knows how to get the best work produced on-time, and way

under budget. Period."

Jim Kinder, ACD, Kreinest & Associates ?

CLIENT REFERENCES

"I have worked on major key accounts with Dan's expertise. These accounts

have included Wal-Mart, Chrysler, AT&T and Brinker International

Restaurants. Dan has always provided excellent marketing concepts with

impeccable sales management and great direction which helped to ensure

these key accounts increased sales by over 200%

Tom Orr, Valpak

"Dan Karolewicz consistently provided excellent PR and social media for

projects awarded. Dan worked closely with ownership to ensure reasonable

costs and highest quality were the hallmarks of any job produced for our

company. With Dan's knowledge in marketing and advertising we were able to

increase revenue by over 100% from prior years. "Great guy to work with"

Robert Mesen, Cox Target Media

ENTREPRENEURIAL

2006 - Present

Founder, President: Mag-It

US Patent holder, 7,063,258

Jacksonville, Florida

. Concepted and created a unique direct mail platform

. Developed business plan, brand and licensing strategies

. Secured licensees throughout the United States

. Provided creative and sales direction along with technical assistance

EDUCATION

University of Miami, 1987

BA Business

DIGITAL

. MAC OS X and Windows XP

. Microsoft Office: Word, Excel, Outlook, Power Point

. Adobe Acrobat and CS

. Google Analytics, Facebook Insights and other Metrics Tools

. Facebook, Twitter, YouTube, and Various Other Social Media Platforms

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