Victoria Guthrie
**** ***** ******, *********, ** 30014
BUSINESS DEVELOPMENT / COMMUNITY RELATIONS / SENIOR OUTREACH
MEDSIDE HEALTHCARE
Business Development - North Fulton - April 2013 - Retired
Responsible for developing relationships and establishing solid referral
sources in the North Fulton territory to drive home care admissions.
. Outbound contact to physician's offices, assisted living facilities,
community centers, hospitals and other healthcare professionals
. Support business development activities and help establish strong
relationships with new and existing referral sources
. Developing sales strategy, goals and plans, conducting sales calls.
. Conducting market analysis research and evaluating results and
effectiveness of sales activities
. Builds and monitors community, customer, payer and patient perceptions
of Medside Healthcare.
. Creating and maintaining professional and personal interactive
relationships with Assisted Living Facilities, Senior Centers,
Retirement Communities.
SUNCREST HOME HEALTH
Business Development - Covington, Ga.
Educate medical providers and the community regarding Home Health
services. Building relationships and trust with physicians, hospitals,
and other health care facilities.
. Develop innovative marketing techniques to create SunCrest brand
identity, awareness and preference within a competitive
and dynamic market.
. Market our proprietary in home TeleHealth services for COPD and CHF
patients.
. Cultivate and maintain on going relationships within the medical and
professional community. Intro calls, info calls, one on one meetings
and in-service programs.
. Participate in community events: Chamber of Commerce, Rockdale Newton
Regional Senior Provider Network, Kiwanis and Rotary Meetings.
UNITED HOME CARE
Community Relations Representative - Covington, Ga
Establish and sustain relationships and business partnerships with all
referral sources, including physicians, nursing homes, assisted living
facilities, hospitals and other key referral sources.
. Create eye catching and unique marketing ideas to re-enforce brand
awareness with accounts.
. Sponsor and participate in activities at Senior Centers, Nursing Homes
and Assisted Living facilities.
. Develop and facilitate in-service programs for Hospitals, Nursing
Homes, Senior Centers and Assisted Living facilities.
. Participate in community based organizations.
. Maintain awareness of competitors, market position and their
vulnerabilities.
. Develop and implement quarterly and annual territory plans, strategies
and actions to achieve goals and increase referral base.
COMFORT KEEPERS
Community Education/Liaison - Covington, Ga.
Build and maintain relationships with physicians, nursing homes, assisted
living facilities, and hospitals.
. Play a key role in business and referral development for a new
franchise.
. Act as a liaison to the Senior community.
. Develop and present in-service education programs.
. Maintain awareness of competitors their services and market position.
. Employ marketing and advertising/promotional initiatives to achieve
brand recognition.
. Participate in community based organizations and business networking
groups/.
. Organize multi county territory in geographical zones and understand
the varying demographics of each territory.