Manager Marketing

DAVID V. MARTINEZ

**** ****** ****** ****, ******, Texas 75248

E-mail: **********@*****.***

Phone: 972-***-****

SUMMARY OF QUALIFICATIONS

- Strong management and hands-on experience in data mining, statistical and

financial modeling, and business intelligence.

- Extensive customer behavior modeling/forecasting experience including

attrition modeling, predicting modeling, credit risk, profitability,

business cases, targeting models, segmentation, risk management,

performance tracking, financial reporting, and customer and portfolio

valuation.

- Applied knowledge of diverse advanced statistical/econometric methods

such as linear regression, logistic regression, ARIMA models, time series

seasonal adjustments and forecasting, clustering, and principal components.

- Practical experience with SAS, SQL, UNIX, Minitab, EViews, Excel, Access,

PowerPoint, and Word.

PROFESIONAL EXPERIENCE

AMBIT ENERGY, Dallas, TX; Director of Pricing and Analytics; Jan 2010 - Oct

2013

- Progressed form Manager to Senior Manager to Director within 3 years.

- Manage a team of 8 senior and junior analysts responsible for marketing

analysis, performance measurement, pricing, valuation, data reporting,

financial forecasting, business intelligence, competitive intelligence,

operational efficiency and market research.

- Supported marketing/financial analyses and performance measurements for

diverse new product launches.

- Responsible for the strategic planning, data mining, reporting, analysis,

and tracking of all of the company's marketing efforts.

- In charge of constructing the company's first CRM system.

- Developed an attrition model that assigns a probability of canceling to

each of the company's customers.

- Developed a profitability model that assigns a monthly average profit as

well as a NPV to each customer.

- Developed a credit risk model that assigns a probability of write-off to

every new customer and therefore determines the amount of deposit they

require to open an account.

- Responsible for modeling and forecasting the company's revenue through

weighted average sales price models.

- Analyses have supported all types of marketing/pricing business decisions

and have resulted in profit increases of more than $30 Million.

ONE TECHNOLOGIES, Dallas, TX; Marketing Manager; Jan 2009 - Jan 2010

- Supervised two online marketing units consisting of 2 marketing analysts

each for a total of 4 analysts.

- Managed the company's online e-mail marketing and internet search pay per

click content marketing sales processes through population targeting and

ROI optimization, obtaining a combined annual profit of $3 Million.

CITIGROUP, Citi Analytics, Irving, TX; Vice President of Quantitative

Analysis; May 2004 - Dec 2008

- Developed models, based on credit cards customers behavior data, to

forecast economic indicators and trends such as retail sales, employment,

and general trends of inflation expectations.

- Used forecasts from the models to determine potential trading strategies

based on back-testing market's liquidity, volatility, potential

risk/return tradeoffs, and systematic stop loss / take profits.

- Forecasts helped earn $4 Million in 2008 fixed income trading profits, an

annual return on capital of 16%.

CITIGROUP, Citi Cards, New York, NY; Assistant Vice President of

Quantitative Analysis; June 2000 - May 2004

- Led the quantitative analysis for the strategic development,

segmentation, financial evaluation, launch, and performance tracking of 12

new credit cards, with an average of $5 Million of expected revenue per

marketing program.

- Built and tracked customer targeting models geared towards increasing

credit card usage, obtaining lifts of around 30% and income gains of

approximately $1 Million per marketing program.

- Created risk management models to forecast credit card losses,

bankruptcies, and fraud.

- Managed the financial reporting and forecasting of several credit card

portfolios.

PROCTER & GAMBLE, Mexico City, Mexico; Finance Intern; summer 1999

- Developed a competitive analysis with market strategy recommendations.

MINISTRY OF FINANCE, Mexico City, Mexico; Chief Economic Advisor; 1995 -

1998

- Managed a team of 3 economists.

- Forecasted money demand and inflation expectations based on econometric

structural and time series models.

- Quantitative analysis and forecasts of interest rates based on implied

forward rates.

EDUCATION

NEW YORK UNIVERSITY, Leonard N. Stern School of Business, New York, NY

- MS in Statistics, May 2002

- MBA in Finance, May 2000.

INSTITUTO TECNOLOGICO AUTONOMO DE MEXICO (ITAM), Mexico City, Mexico

- BA in Economics and Applied Mathematics, June 1998.

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