UI/UX Design Information Architect Campaign Management
Resume:
CARMEN L. MCDONALD
carmenleahmcdonald.com
****@******.***
PROFESSIONAL PROFILE
Self-managed “hybrid” professional with several years' experience driving interactive communication strategies across industries, including IT, marketing and eCommerce…Solid experience in interactive design, graphic design, web usability, user experience design, information architecture, mass email campaign management and deployment…Strong familiarity with agile development methodologies and user experience research…Highly collaborative in nature with excellent interpersonal skills and trust based relationship building.
AREAS OF EXPERTISE
ui/ux design
My online portfolio, a presentation of my master's project, focuses on user centered design as a ubiquitous cross channel experience, by incorporating strong IA, visual fluidity and interactivity. Striving for agility and compliance, I have experience designing websites and emails that degrade gracefully in any application.
information architecture
Provide solutions and appropriate architecture for web, mobile and all online interactions aligned with the behaviors, attitudes and emotions of the intended audience. Experienced in user-centric research, screen wireframing, conceptual modeling, and prototyping for compelling experiences and interactions.
email campaign management
Day-to-day responsibilities include the managing and production of all marketing campaigns and email templates via the Responsys platform. With experience coordinating subject line, content and multi-variant A/B test scenarios, I have a proven success rate of launching highly visual, revenue generating campaigns.
SELECTED ACCOMPLISHMENTS
Adjunct Instructor – Communication Design/Graphic Design Program
Harrington School of Design, Chicago, Illinois – Septemer 2013 – Present
• Provide competency-based education in new media design technology aligned with Harrington’s established course module of curricula
• Design and deliver classroom instruction and mentorship to Master of Fine Arts candidates in Communication Arts, Web & Graphic Design
• Course instructor for the school’s esteemed French Foreign Exchange Program, with as many as 23 French-speaking students per studio
• Serve as advisory and committee member for student research projects, independent study, thesis review and evaluation
• Impart students with various design methodologies across digital media and print platforms in preparation for real-world application
Senior Campaign Producer – Marketing Department
Surrex for United Airlines, Chicago, Illinois – October 2008 – Present
• Lead producer on promotional awareness campaign resulting in over 1 million participants and a 1% sale increase
• Provide usability expertise to optimize email campaign efforts and identifying opportunities for multi-variant A/B test scenarios
• Point of contact and liaison to cross functional teams on a number of United Email marketing and partner campaigns
• Leverage data triggers and deep dive analysis to drive the retention and expansion of key travel products such as Economy Plus
• Utilize project management skills to oversee and communicate all phases of the campaign process (direct mail/email)
• Routinely use SQL to execute list selections via Unica and launch campaign messaging using the Responsys platform
• Proven success in high-volume delivery environment with 98% overall launch accuracy of 450+ million emails and 900+ campaigns
Campaign Producer – eCommerce Technology Department
Surrex for United Airlines, Elk Grove Village, Illinois – February 2008 – October 2008
• Produced web campaigns from start to finish, from creating HTML templates to developing tracking URLs for campaign analysis
• Extensively used SQL, segmentation tools, deployment and email management platforms including YESMail and ExactTarget
• Implemented industry best practices for email marketing to maximize success and profitability of United marketing initiatives
• Managed multiple vendors, client/ business owner expectations and generated reports of campaign details via the MPACT tool
• Query members across numerous opts, ensuring ISP deliverability, authentication standardization and CAN-SPAM compliance
• Created bi-monthly international email statements deployed to members in over 30 countries in 8 different languages
Web & Graphic Designer – Marketing Department
Burrell Professional Labs, Crown Point, Indiana – April 2006 – September 2007
• Collaborated with Director of Marketing on B2B marketing strategies, industry forecasting and program incentives
• Created mass web/email templates and solely managed client email database, CRM, email calendar and eMarketing campaigns
• Developed products, designed/coordinated national ad and direct mail campaigns that generated a 2% revenue growth/month
• Spearheaded company re-branding efforts including logo design, print collateral, web design, interface and functionality
• Managed vendors and internal staff on tradeshow logistics, environmental display graphics and printed promotional materials
Web & Graphic Designer – Freelance (portfolios available at 120red.com and carmenleahmcdonald.com/design.html)
120overRED, Chicago, Illinois – October 2005 – February 2008
• Communicated details of the design process and provided solutions that supported business goals based upon project scope
• Supervised and collaborated with outside vendors to ensure consistency and quality of work on each project
• Designed/re-designed websites and e-marketing campaigns to increase brand awareness, drive business and service user needs
• Incorporated interactive media in the website designs to enhance the online user experience
• Client list includes Edelman, African Festival of the Arts, WVON, Chicago Public Schools and American Family Insurance
TECHNOLOGY PROFICIENCIES
Operating Systems Ubuntu (Linux) - MacOS - Windows/DOS
Server Systems Apache Web server - MySQL Database (novice) - git (novice)
Graphics & Communication Adobe Creative Suite (Photoshop - Illustrator - Indesign) - MS Office - Omnigraffle - Visio
Multimedia Adobe Creative Suite (Flash - Dreamweaver) - Camtasia
Web Languages HTML - HTML5 - XHTML - XML - CSS - CSS3 - javascript (novice) - jquery (novice)
Content Management Drupal - Wordpress - working knowledge of Joomla
Email Platforms Yesmail - Exact Target - UAL Loyalty - Responsys
CRM & Campaign Management Unica - MPACT - Basecamp - Affinium
Analytics & Reporting OBIEE - Google Analytics
PROFESSIONAL AFFILIATIONS
Chicago Interactive Design & Development Chicago IA/UX Chicago Graphic Designe Group Chicago Women of Design & UX
Web 2.0 and Social Media Marketing Email Marketing Group eMarketing Association Network Email Marketing Roundtable
EDUCATION
Illinois Institute of Technology, Chicago, Illinois
Master of Science in Information Architecture
Relevant Coursework
• Usability Testing (illinoislegalaid.org) / User Research & Persona Development
• Knowledge Management
• Web Design & Application Development
University of Illinois, Urbana-Champaign, Illinois
Bachelor of Science in Architecture
Academic Highlights
• Attended Tongji University, Shanghai, PRC - School of Architecture Study Abroad Program
• Awarded the William B. Bauhs Architecture Scholarship and the first ever Raymond A. Pigozzi Award
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