Sales Manager

Stephen L. Crawford

*, ******** *****, ********, **. 01860

Tel # 978-***-**** *******.*********@*****.***

Summary

Seasoned Sales Representative and Sales Manager with extensive experience working across

publishing, media and real estate industries. Record of accomplishment. Capabilities include

managing sales territories efficiently, hiring and managing sales teams, organizing and leading

sales meetings, and working with both Marketing and Corporate. Bi-Lingual/Fluency in Spanish.

Career Highlights:

Managed a book of business for 3 different online adverting companies, developing new

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markets and assisting in the transition from traditional forms of media such as radio and

print to digital online advertising. New territory development.

Santillana USA Media Group. VP and Sales Manager, increased sales from $1.4mm to

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$4.3MM in 3 years. Met company goals hiring and developing sales and marketing team

of 18 while returning an ROI of 22%.

D.C. Heath Publishing Co/Raytheon. Ma. International Sales Manager, increased sales

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from $1.1MM to $6.3MM in 5 years with an ROI of 33%, hiring and managing a team of

22 sales and marketing personnel.

Raytheon International Inc. VP and Country Manager, Mexico City. Set up the first office

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in Mexico for Raytheon Int’l. Inc. Responsible for coordination of marketing for all

divisions for projects ranging in size from 3MM to 60MM.

Work Experience:

Multimedia Consultant: Digital First Media. New England

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Advertising Consultant: Homes.com. New England

Advertising Consultant: Autotrader.Com. Boston June 2008 – November 2013

Working in sales of digital advertising successfully promoted and sold advertising

packages into the Media, Real Estate and Automobile industry using a consultative sales

approach. Managing my own book of business in a pre-assigned territory sales base

increased by double digits.

Realtor: Stone Ridge Properties/NE of Massachusetts: January 2003 – December 2007

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Selling over $18MM in property responsibilities included pre- listing activities, listing

appointments and presentations, marketing the listings, tracking the loan process, home

inspections, appraisals and the legalities and responsibilities of the closings. This was a

fast-paced multi-dimensional selling environment using a consultative selling approach.

V.P & Sales Manager: Santillana Media Group, Miami. April 1999 - Nov 2002

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Responsibilities for this Spanish media company included marketing and selling product

to the major school districts in the USA. Hired and managed a staff of 13 sales reps and

five marketing and support staff. Met and exceeded company goals and expectations,

increasing sales from $1.4MM to $4.3MM. Full P&L with an ROI of 22%

Raytheon International Inc. V.P./Country Manager / Mexico July 1995 - October 1998

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Coordinated the set up and opening of the first office in Mexico City for Raytheon

International Inc. Working closely with our attorneys and accountants, the project was

completed in 3 months. Responsibilities included coordination of marketing for different

divisions of the company. Projects ranged in size from $3MM to $60MM and included

radar systems, aircraft, security systems and construction of oil refineries. Worked

successfully with the Mexican Government and private Industry.

International Manager D.C. Heath Publishing /Raytheon Co. Ma. Jan 1989 – July 1995

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Hiring and managing a staff of 22 sales, marketing and support personnel, I was

responsible for the sales and marketing of company product on a worldwide basis.

Increased sales from $1.1MM to $6.3MM, full P&L responsibilities with an ROI of 33%

Developed business in bi-lingual and International schools worldwide as well as Dept. of

Defense Schools System.

Previous experience working as a Sales Representative throughout Latin America.

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