Manager Sales

Anthony A. Haeuser

**** ******** *****, ******, ** 60504

630-***-**** acbbwv@r.postjobfree.com

Multi-faceted Technical Product Manager with successful career based on

ability to quickly assess customer needs and respond to emerging technology

and industry challenges. Proven record managing multiple projects

simultaneously. Strong combination of technical acumen and communication

skills. Excels within demanding environments under tight deadlines.

Core Competencies

< Project & Product Management

< Network Architecture

< Revenue Enhancement

< Strategic Business Planning

< Process & Efficiency Optimization

< Relationship Builder

< Creative Problem-Solving

< Multi-Level Communications

Professional Experience

AT&T Corporation, Chicago, IL 1998 - 2012

U-verse TV Interactive Applications Product Manager (2006-2012)

< Acted as a catalyst in defining a three-screen strategy, facilitating

the development and management of applications across Mobile, Internet

and TV.

< Led a team to identify and implement a low cost IP-based video

streaming architecture, resulting in $5M annual savings.

< Product managed numerous U-verse TV applications, from ideation to

life cycle management, contributing over 50% annualized subscriber

growth.

< Project managed diverse teams, from technical architects to marketing

professionals. Oversaw project/product status reports and presented

results to executive management; facilitated increased market

penetration and revenue based on analysis.

< Developed and managed the #1 revenue producing app on U-verse TV:

Account Manager, which allowed customer upgrade of service via TV,

generating over $20M in annual incremental revenue.

< Demonstrated strategic vision for new revenue sources, such as working

with AT&T Labs and 3rd party vendors to develop an interactive product

that integrates traditional linear-type content with internet browser

functionality to deliver triggered applications, reducing customer

churn and providing product differentiation.

< Successfully managed employees within the marketing applications team,

influencing process efficiencies that resulted in over $1M annual

operating expense savings.

DSL Product Manager (1998-2006)

< Performed financial analyses, market research, and wrote MSDs for

various DSL promotions, resulting in over $20 million incremental

revenue.

< Performed impact analysis on DSL loop lengths, resulting in distance

extension for four speed tiers, increasing SBC's reachable market by

over 6 million households.

21st Century Telecom, Chicago, IL 1996 - 1998

Voice and Data Product Manager

< Personally recruited to fill technical gap of expertise and act as

liaison between sales and customers.

< Defined product suite and acted as the catalyst for successful

implementation.

< Monitored expenditures and utilized cost-benefit analysis to set

priorities and execute strategy.

Ameritech Corporation, Milwaukee, WI 1992 - 1996

Global Accounts - Account Manager (1994 - 1996)

< Led global sales team responsible for high-profile Tier 1 Accounts,

including Johnson Controls, Miller Brewing, and Aurora Health Care.

< Consistently grew account revenue by 25% annually.

Sales Engineer (1992 - 1994)

< Supported multiple account managers by developing telephone system

configurations and network design for business proposals.

M&I Marshall & Ilsley, Bank, Milwaukee, WI 1986 - 1992

Assistant Vice President/Telecom Manager

< Managed staff of 10 employees, providing voice and data services to

the bank's 38 state-wide locations.

Education, PATENTS, & AFFILIATIONS

Bachelor of Arts - Literature, University of Wisconsin - Milwaukee,

Milwaukee, WI

Patent awards received for innovative IPTV-based technology:

< #200******** - Method and Apparatus to Distribute Media Content

o Defined architecture to deliver broadband TV over existing

copper cabling.

< #200******** - System and Method for Providing Content over a

Television Network

o Developed system to stream video content, greatly reducing

operational costs.

< #200******** - System and Method for Controlling Settings for

Television Services

o Facilitated ability to access TV controls (e.g. manage

recordings) from a mobile device.

Wisconsin Telecommunications Association - Past President

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