Manager Marketing

Marianne C. Carter

* ***** **** **., ******, MD *1921

****************@*****.***, 302-***-****

Strategic Marketing Profile

Senior-level marketing manager and certified project management professional with

over 20 years of experience. Highly skilled overseeing new initiatives, strategic

planning and client and vendor relationships for Fortune 500 financial services

institution, private company and non-profit clients. Known for launching new

products, driving point-of-sale marketing campaigns and overseeing direct mail.

Praised for client management, cost savings and revenue building.

Experience

Consultant, JP Morgan Chase,

Wilmington, DE April 2013- Dec 2013

Consulted within the Benefits and Fees area, managing a vendor call center in addition to

project management for customer communications . Assisted in production of project

plans. Worked with campaign managers, writers, and project managers, to deliver project

deliverables on time and under budget. Managed with stakeholders across the

organization, and reviewed audits for direct mail campaigns. Assisted in preparation of

documents for two simultaneous audits.

Consultant- Wilmington, DE October 2011-

Present

• Strategic Marketing: Launched independent business to guide health and

community-oriented non-profit organizations in revamping long-term strategic

marketing plans, developing and growing shorter-term initiatives and assisting with

marketing campaigns; clients have included Arthritis Foundation and Wilmington

Junior League. Successfully advised Arthritis Foundation in raising $20K during

charity walk event, exceeding executive team’s revenue expectations.

• Promotions: Plan cause marketing campaigns and represent organizations at

community events. Establish connections with state government officials, chambers of

commerce, community leaders and local businesses. Write marketing collateral and

advise on direct mail, print and production needs.

• Event Management: Serve on planning committees to advise organizations on design

and execution of events such as Dover Legislative Day, Arthritis Walk on the Riverfront

and Bone Bash.

April 2007- July 2009

Marketing Manager

Chesapeake Research Review Inc., Columbia, MD

• Strategic Marketing: Served as company’s first-ever marketing leader, transitioning

sales and strategic marketing responsibilities out of operations division and overseeing

all marketing efforts. Guided company executives in goal setting and creation of long-

and short-term “roadmaps” for meeting objectives. Improved branding consistency.

• Online Marketing: Managed all Internet marketing campaigns through CRM

database. Encouraged executive team to embrace new e-marketing avenues, including

podcasts and webinars; efforts led to launch and successful hosting of over 100

webinars promoting new initiatives.

• Business Development: Generated new accounts with Amgen, Lily, Pfizer, Glaxo-

Smith-Kline and Salix Pharmaceuticals; resulted in being awarded “preferred provider”

status. Invited to attend prestigious Abbott Labs Supplier Fair as selected vendor of

choice. Actively participated in RFP process; made sales visits to potential and existing

clients. Managed corporate contracts and legal agreement review process.

• Direct Mail: Led monthly direct mail campaigns to over 6,000 clients within U.S. and

Canadian pharmaceutical sectors. Designed and directed production of new direct mail

efforts, including writing more dynamic copy.

Assistant Vice President / Media Marketing Manager

MBNA, Wilmington, DE (1991-

2006)

• Strategic Marketing: Oversaw all aspects of “take-one” application program and

marketing communications for over 300 university partners for then-largest

independent credit card issuer specializing in affinity cards. Supervised agency

relationships. Handled production, marketing collateral, ads, distribution and billing.

• Partner Marketing: Tested and launched new products to improve efficiency and

reduce expenses; efforts included: Clear American Express Card to top 20 groups, radio

frequency-enabled cards (PayPass program), alumni/student directory and free airline

ticket promotion with Barnes & Noble.

• Leadership: Selected as “brand ambassador” to ensure consistent brand image and

creative design. Commended for co-developing Penn State Rewards point accumulation

program. Served on marketing database development team that designed and built new

collaborative system bridging marketing and advertising needs.

Senior Personal Banking Officer / Manager, MBNA Brand

2003-

2004

• Direct Mail: Selected by management to help launch targeted mail campaign,

coordinating 12 biweekly mailings of more than 14 million pieces in 6 months. Worked

with credit department/bureau to identify and select potential customers; audited

criteria.

Event Marketing Manager

2002-2003

• Event Planning: Managed and collaborated with contacts at four event marketing

vendors to select and plan tabling events based on projected response rates.

• Event Accounting: Maintained billing and budget spreadsheets for events. Reviewed

and processed and invoices for all event marketing vendors.

Media & Point-of-Sale Manager 1997-

2002

• Partner Marketing: Launched in-branch initiatives for new financial institutions and

point-of-sale channel to five affinity partners, allowing customers to apply instantly for

credit cards at retail locations. Worked with such vendors as Radio Shack, Royal

Caribbean, Bass Pro Shops, Modells sporting goods and artist Thomas Kinkade. Helped

develop new vendor contract, resulting in $200,000 annual savings.

• Collaboration: Worked with internal departments (credit, telemarketing, and

advertising) to develop systems setup, testing and troubleshooting procedures. Educated

all marketing sectors on new guidelines for implementing Point-of-Sale programs.

Marketing Manager, Financial Institutions & Direct Response Marketing 1991-

1999

• Marketing Management: Grew take-one program and marketing communications

for a branch network of over 6,800 achieving over 10% response rate. Developed on-

line take-one ordering process for PNC Bank and AAA portfolios after completing

launch of program. Managed new Platinum card direct mail launch for affinity groups.

Education, Certification & Training

Bachelor of Arts, Psychology

University of Delaware

• Advanced Project Management Certification, University of Delaware, 2011

• MBNA Management Development Program

• Mentoring- Big Brothers Big Sisters

Technical Proficiencies

Microsoft Word, Excel, PowerPoint, Outlook, MicrosoftProject and Access; Adobe

Photoshop, Acrobat and Professional; CRM Database; Facebook, Twitter, LinkedIn and

other social media platforms.

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