Sales Marketing

David D Erickson

***** *** ****** ******, ******, California 92782

Cell: 714-***-****, E-Mail: ************@*****.***

DIRECTOR OF MARKETING (297008)

Talent, Solutions, Passion, Enthusiasm, Likeability, Leadership

Senior level Executive with extensive experience leading all facets of marketing initiatives for public and private entities across diverse industries – achieving phenomenal business results from solutions that launch and/or re-brand companies and products – generating millions of dollars of growth and value.

• Instrumental in the re-branding of a national company in a well-entrenched market taking it from last place to first place in a year and-a-half.

• Years of maximizing the ROI and strategic development of Tradeshows, Meetings and Events, making them unique, motivational and memorable.

• Formalized and implemented a strategic plan that took sales of a startup computer company from $0 to $30 million in eight weeks.

• Pivotal in increasing sales for a national B2C company by generating the most successful consumer, trade and sales promotional programs in its 20-year U.S. history.

• Successfully orchestrated the branding of a B2B company that lead to an $86 million acquisition in a year and-a-half.

• Played key role in the development of innovative and profitable business solutions that launched an Enterprise B2B company, generating 13,000 quantifiable leads in two weeks.

• Led the agency side of a ‘Six Sigma’ advertising development process, overseeing all aspects of implementing the resulting strategic direction to Internationally standardize the Brand’s positioning and ‘look & feel’ across all five Business Units, each one has five billion dollars in sales.

Demonstrated penchant for creativity, innovation and transformation. Exceptional predictive analytic skills, including analysis and follow-up, using data to set goals, measure outcomes and determine strategies that drive improvements and efficiencies to meet objectives through advanced, scalable offline and digital marketing campaigns. Served as the Voice and Managing Director of two advertising agencies with exceptional ability in developing strategic alliances with clients and key stakeholders. A trusted advisor that became the virtual Director of Marketing for many of the clients. A dynamic, hands-on executive with a collaborative management style, nurturing long-term relationships. Particularly effective building and managing cross-cultural teams that collaborate as focused units to enhance processes, communications, and team performance throughout organizations. Deep understanding of the creative and production process, concepting, copywriting and managing all aspect of agency vendor relations, contracting, budgets and resources. Gifted in written and verbal communications skills, as well as capable of executing multiple mission critical, time sensitive projects simultaneously. Keeping everything on time and within agreed to budgets.

CORE COMPETENCIES INCLUDE:

• Business Development / Lead Generation

• Strategic Planning / Leadership

• Social Media Marketing / Problem Solving

• Copywriting / Concepting

• Strategies / ROI Accountability

• B2C & B2B Direct Marketing

• Product Marketing / B2C & B2B Branding

• Graphic Design Sense

• Predictive Analytics & Analysis

• Pricing / Contract Negotiations • SEM / SEO / PPC / e-commerce

• Public Relations

• Tradeshows / Events

• Multitasking in fast-paced environments

• Highly Organized and Strong Analytical Abilities

• Articulate Oral and Written Communication

• Quick Problem Resolution & Decision Making

• Exceptional Presentation Skills / Board Level

• Team Leadership

• Client Relationship Management

PROFESSIONAL EXPERIENCE

LIDCRAFT, INC. IRVINE, CA 2008 – PRESENT

A start-up manufacturer of consumer goods (earth-friendly paper products produced and imported from China) and sustainable global importer selling through B2C & B2B channels.

Business Development, National Sales and Marketing Director

Directing North American operations, including distribution. Directing all sales, marketing, advertising and retail operations. By absorbing and distilling information insightfully developed solutions to create family lines of retail packages, brand messaging, and pricing for the best ROI; deliver leadership and insight to sell through e-commerce, digital & social media programs, and on-line retailers i.e., Amazon.com. Providing innovative creative direction and content for all sales collateral materials, POP, website and tradeshow booths. Recruited, directly influence and lead a National Sales Force. Worked through product consumer testing, Wal-Mart’s retail link, and PO requirements. Created retail programs, presentations and personally sold into Walmart and Sam’s Club, sold over 15,000 retail packs in a five-week test. Negotiate and form alliances with Foodservice Brokers in 5 regions, including Canada and the UK.

THE NEXT PARADIGM, INC., IRVINE, CA 2005 – 2008

Strategic Marketing and Web-based Interactive B2B & B2C Advertising Agency

Brand Strategist, Business Development & Managing Director

Strategically positioned the agency for substantial growth by building a team of world-class, seasoned professionals; led operations - including financial management, and an extraordinary team that delivered ‘out-of-the-box’ insights and thinking to deliver strategic and successful marketing programs, both in the traditional and digital media. Through strong analytical, listening and interpreting skills fostered strategic and harmonious collaboration with internal and external teams delivering very innovative strategic insight, marketing and creative direction for clients in very diverse industries. Built the company into a 5+ million dollar annual revenue producer in 3 years.

SELECTED ACHIEVEMENTS

Generation Mortgage -

Instrumental in increasing Generation Mortgage brand awareness 100% in the first year by introducing branding strategies that developed multi-channel identity and lead generation programs showcasing a new ‘look & feel’ that nationally re-launched the brand. Compressed strategic entry plans accelerating the company and products re-launch initiative that in a year and-a-half took Generation Mortgage, GMC, from last place in the Reverse Mortgage industry to being named the largest independent company in its category.

Developed and oversaw all the traditional and social networking marketing programs, Branding Standardization, creative, collateral, media relations and customer relationship marketing (CRM) policies for all three GMC’s Divisions: Retail, Wholesale and Affinity: each one needed advertising, direct response and digital marketing, promotions, tradeshow and event presence. Due to GMC’s marketing and branding visibility recruited top talent. Concepted, wrote headlines and copy for all the compelling ads, sales support pieces and tradeshow exhibits.

Radically improved the GMC brand web presence; created a new website; developed unique, easy to use sales rep (SaaS) micro sites; implemented (SEO) marketing programs -- organic and PPC – social and digital media, all analyzed with tracking metrics.

Created solutions untried in this industry at the time – one was an online, sales rep ‘microsites’ (similar to Salesforce.com, but at a quarter of the cost) for individual loan officers, others were customizable collateral for wholesale financial partners and focused campaigns that gave Generation Mortgage (a startup company) an industry leadership role.

For 3 years exceeded expectations from branding initiatives directed towards seniors, caregivers, and health professionals communicating a sensitive, caring, informative and guiding message.

Other -

3 years of maximizing the ROI and strategic development of Allergan Eye Care’s Annual and Regional Sales Rep Meetings, turning them into Events that were unique, motivational and memorable.

Strategically re-positioning eEye Security Software for a major product re-launch.

PARKER STEPHENS, INC., IRVINE, CA 1990 – 2005

A Full-Service Award Winning International Advertising Agency with a diverse B2B & B2C clientele – $16+ million in annual revenues

President, Brand Strategist, Business Development & Managing Director

Strategically positioned the agency for substantial growth by building a team of world-class, seasoned professionals; led operations - including financial management; recruited, directly influenced and led an extraordinary 25+ team that delivered brilliant marketing programs, both in the traditional and digital media. With a very diverse client base led teams of professionals to successfully create hundreds of very successful, nationally recognized, award winning strategic & creative campaigns. Worked closely with Corporate Executive Management Teams, influencing perceptions, attitudes, and behaviors to deliver large-scale impact programs and marketing initiative that included emerging technologies and new product development. Built the company into a 16+ million dollar annual revenue producer.

SELECTED ACHIEVEMENTS

Generated a 31% increase in promotional sales by leading in the creation and execution of the most successful consumer, trade and sales promotional programs in Kenwood Stereos’ 20-year United States history.

Co-authored an innovative e-commerce jump site called a ‘Magalog’, which developed a full-scale makeover for Compaq to sell computers and accessories on-line.

Successfully launched NetRam Computers by leading the initiatives that took sales from $0 to $30 million in eight weeks without requiring an investment in advertising. Became the ‘Go To’ computer for Fry’s Electronics Sales Associates, outselling all other competitors, including HP and IBM. Concepted and created the presentation that sold NetRam into Fry’s.

Pivotal in providing strategic insights to Internationally launch an Enterprise Content Management SaaS company: Network Query Language, spearheading a global introduction and branding effort. The integrated multi-channel strategic marketing campaign established instant credibility and generated 13,000 downloads of quantifiable leads within the first two weeks of launch.

Spearheaded the team to position, brand and provide the voice to successfully launch:

o Foundstone Security, a SaaS company, creating their brand’s ‘look & feel’ and all the support materials for their sales channels. It was such a success that after a year and a half McAfee acquired them for 86 million dollars.

o A SaaS Internet Enabled Back Office Solution called TRIUMPH for Utilihost, an IT Service Provider for the Energy Industry.

Instrumental in creating very successful and conceptual branding that reshaped and targeted capability perceptions that factored in increased sales of more than a billion dollars for Raytheon Corp, a DoD contractor; Led Raytheon’s Executive Management Teams and Program Director Engineers for 14 Years in creating global marketing and communications campaigns that targeted and won pursuit and capture DoD RFPs worth hundreds of millions of dollars.

o Led the agency side of a ‘Six Sigma’ advertising development process, overseeing all aspects of implementing the resulting strategic direction to Internationally standardize the Brand’s positioning and ‘look & feel’ across all five, five billion dollar Business Units.

Created multi-channel strategic messaging that helped capture 780 million dollars out of a one billion dollar, ‘two competing companies’ sales contract, selling hardware, software and accessories to the U.S. Air Force for Raytheon Data.

Responsible for launching and managing key brands and brand extensions for many blue-chip Package Goods Companies, such as: Del Monte New Products, Van de Kamps Frozen Foods, U.S. Borax, Bell Brand Potato Chips, Dos Equis Beer and Hain Pure Foods – annual budgets between $2 to $14 million.

EDUCATION & CREDENTIALS

Bachelor of Arts, Business Administration, Marketing with a minor in Communications

University of Montana

Extended Courses: ‘The CEO Club’s Leadership and Management Courses’ ‘Brand Resource Executive Briefings’

Contact this candidate