Sales Manager

SHERRY R. COLE

**** ********* ****** ***** **** GA 30291 678-***-**** ***********@*****.***

MULTI-UNIT MANAGER

Dedicated and technically skilled business professional with versatile managerial skill set developed

through experience as a District, General Manager, Office Administrator, and Sales Manager. Results

oriented with a high degree of business acumen and the ability to manage multiple functions

simultaneously. Recognized for the ability to maximize productivity and profitability by building

management teams focused upon revenue goal achievement. Excel in resolving employer challenges

with innovative solutions, market analysis, systems, project management and process improvements

to increase efficiency, customer satisfaction and the bottom line.

Key Skills

Office Management Report & Document Preparation Surgery Coordinator

Expense Reduction Spreadsheet & Database Customer Service

Creation

Teambuilding & Supervision Contact Lens Technician

Accounts Payable/Receivable

New Office/Store openings Ophthalmic Technician

Bookkeeping & Payroll

Staff Development & Training Lasik Sales

Merchandising

Inventory Management Medical & Vision Billing

Marketing

MS office (Word, Excel, Power Optician

point)

Experience

General Manager- Vision Works

2011-2013

Multi-Unit Manager- Atlanta Vision Cataract and Laser Center 2005 to 2011

● Manage expenses and capital expenditures to ensure adherence to company standards.

● Responsible for the execution of company policies, merchandising standards, expense control,

loss prevention issues and development of associates to achieve sales and maximize profitability.

● Directed all Profit and Loss operatives and generated all financial reporting.

● Purchased all inventory. Formulated pricing policies on merchandise according to requirements

for profitability.

● Effectively directed all operational aspects of all new store opening .

● Responsible for all aspects of ophthalmology business directives including medical & vision,

billing, surgery coordination and equipment. Led billing team to reduce AR significantly.

● Full business responsibility including account receivable, accounts payable, merchandising,

inventory and recruiting.

● Director of optical with over 20 years of management experience.

● ABOC and NCLE certified.

● Implemented high end optical retail store within practice and increased sales by more than 200%.

● Developed efficiency-enhancing workflow and process improvements that made it possible to

accommodate increasing responsibilities necessitated by staff reduction.

● Decreased office expenditures 20% by implementing needed control on stock /supplies and

standardizing ordering procedures. Saved thousands of dollars in fees by bringing formerly

outsourced medical billing, marketing and mass mailing in-house.

● Effectively multi-tasked daily as office administrator, billing, ophthalmic and contact lens

technician, top-notch sales optician, Lasik sales and surgery coordinator.

Manager- Rhema Vision 2003-2005

● Effectively directed all operational aspects of new store opening.

● Designed, improved and implemented programs which led to increased operational efficiencies

including profit margin, employee morale, sales revenues, and training programs.

● Developed and implemented company policy, procedure manual and training initiatives

● Established company goals for inventory, expense, payroll, profit, and customer service.

● Trained and supervised team managers to meet and exceed goals through consistent execution

of operating plans and selling model. Managed and directed medical and vision billing team to

eliminate denied claims and to decrease AR.

● Managed expenses and capital expenditures to ensure adherence to company standards.

Responsible for revenue and cost control with full profit & loss responsibility.

● Purchased store inventory. Able to maintain quality and value for consumer at optimum levels.

● Formulated pricing policies on merchandise according to requirements for profitability.

● Optimally performed task to ensure profitability such as top sales performer, conscientious

medical and vision biller and award winning optician.

Multi-Unit Team Leader (formerly) Cole National 1994-

2003

Retail Operations- Launch and Management

● Launched and managed operations for 10 branch locations for multi-million dollar optical

business.

● Promoted to multi-unit Team Leader position in southeast market.

● Responsible for revenue and cost control with full P&L responsibility. Led region with top scores in

reduction of cost and sales. Increased average unit sale by 40% by using strategic selling model.

Restructured payroll to ensure region profitability. Able to maintain a high comp store increase

20%or greater.

● Analyzed profit and loss statements and partnered with store managers to generate action plan to

eliminate store shrinkage, control cost. Analyzed and reported on departmental performance.

● Increase sales by aggressive innovative marketing programs.

● Ensured timely implementation and adherence to all company’s initiatives for marketing,

operational and business programs.

● Directed all operational aspects of new store openings to ensure construction schedules are

achieved as well as all operating procedures are in place.

● Weekly and monthly financial reporting and forecasting responsibilities. Consistently met or

exceeded sales goals.

● Recognized for Manager of the Year, Power of You, Trail Blazer, Number One Club and Top Sales

Performer.

● HR Management- Training and Development

● Member of corporate training team directly responsible for training of over 200 new and existing

general managers for huge and rapid company expansion.

● Designed and implemented computer training workshop. Improved and implemented training

regimen for product presentation and selling skills.

● Assisted in development of HR training manuals, corporate policies and procedures.

● Managed payroll and benefits administration.

● Hired, trained, developed and supervised over 120 retail staff including Optometrist, Store

Managers and team members.

Education

Coppin State College- Business Administration

Howard Community - Ophthalmic Dispensing – ABOC NCLE

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