Sales Customer Service
Resume:
BRIAN J. BRAMBLES
Ottawa, Ontario
K1C 2V5
************@******.***
PROFILE
A versatile, proactive individual who has delivered significant bottom line results in diverse and
progressively challenging marketing and sales management positions; a hands-on, high energy
professional with strong organizational, analytical and administrative abilities; a creative problem solver
with excellent relationship, negotiation and communication skills; a sound knowledge of a variety of
software applications.
PROFESSIONAL BACKGROUND
KMART CANADA, Ottawa 1995 – 1998
AREA MANAGER
Aggressively built gross sales volume to C$80 million
Increased market share to 12.7% of total retail sales in metropolitan Ottawa
Improved gross margin by 10% in 1996; by 8% in 1997
Reduced store operating costs by 5% in 1996 and by 7% in 1997 through re-alignment of regional sales force
Re-aligned regional sales force to improve associate productivity and sales per square foot
Executed national marketing strategies to increase sales and gain market share
Upgraded sales force to improve point of sale quality, service and value
Reduced stock shortage to 1.3% of sales
EATON’S, Ottawa 1993 – 1995
REGIONAL SALES & MARKETING MANAGER
Aggressively built gross sales volume to C$30 million in metropolitan Ottawa
Increased market share to 6.1% of total Ottawa retail sales in home furnishings, electronics and major appliances
Conceived, developed and executed innovative marketing programs to increase market share
Applied leading-edge marketing tools and merchandise strategies to profitably grow hard goods business
Reduced operating costs by 7% through re-alignment of commission sales force
Upgraded commission sales force to improve customer service and sales associate productivity
40% of commission sales associates ranked in the top 10% nationally
Awarded 10% bonus for excellence in customer service based on corporate survey rating of 97.3%
LEON’S FURNITURE, Ottawa 1990 – 1993
GENERAL MANAGER
Aggressively managed the growth of a large volume big box superstore with gross sales of C$25 million
Increased gross sales by 8% on an average compound return basis
Improved gross profit margin from 32% to 35% by controlling markdowns, increasing markup and reducing stock
shortage
Developed strategic marketing plan to maximize sales & profits per square foot
Downsized store operations to achieve cost reductions of 15%
Reduced operating inventory 25% by aligning merchandise assortments with current consumer and market
trends
Improved inventory turnover and return on investment by 25%
HUDSON’S BAY COMPANY, Ottawa 1975 - 1990
STORE MANAGER 1988 - 1990
Selected by Bob Peter, President of the Hudson Bay Company, to implement a prototype standalone store
showcasing an innovative merchandising/marketing concept in home furnishings/home décor, electronics, major
appliances, and home fashion accessories
Researched, analyzed and applied comprehensive demographic data to develop a strategic market ing plan to
focus on dynamic sales growth and store profitability
Accelerated sales volume 28.2% in 1989 and 17.2% in 1990
Improved gross profit margin from 24.1% to 30.2%
Exceeded planned profit objective by 24%
Reduced store expense rate from 20.6% to 17.5%
Awarded bonus of 41% of salary, #1 bonus among 25 stores in Ontario and #2 among 80 stores nationally
REGIONAL SALES & MARKETING MANAGER 1980 – 1988
Aggressively developed and exploited the market potential of a broad range of diverse commodities in Women’s,
Men’s, Children’s fashions and fashion accessories as well as home furnishings/home décor, electronics and
major appliances
With ultimate sales exceeding C$60 million annually, exploited and prioritized sales, gross profit and marketing
opportunities in a multi-store environment
Merchandise segments represented 30% of the Hudson Bay Company’s Ottawa & Atlantic Canada volume
Developed and executed a marketing strategy to exploit unique consumer ne eds; strategy focused on adjusting
and refining inventory investment, sales promotion, space to target/priority commodities and merchandise best
geared for the market
Conducted and developed regional training programs for sales associates; programs focused on selling skills,
product knowledge and technical education to address customer service needs; programs improved overall sales
productivity per sales associate by 10%
Developed consistent sales increases averaging 8% or better; consistently ranked either #1 or #2 nationally
REGIONAL SALES MANAGER, LINENS & STAPLES 1979 – 1980
Exceeded C$2.5 million in sales annually, prioritized sales and gross profit o pportunities for key merchandise
categories in linens and staples in a multi-store environment
Increased sales and profits by 20%; awarded #1 bonus among peer group in Ottawa Region
ASSISTANT HUMAN RESOURCES MANAGER 1975 – 1979
Improved sales productivity by effective management of a multi-million dollar payroll budget for the Ottawa
Region; interviewed, selected and recruited candidates for entry level management positions; trained sales
associates in customer service, selling skills and sales systems
EDUCATION
CARLETON UNIVERSITY, B.A. (Economics)
CANADIAN SECURITIES INSTITUTE, Certified Investment Manager (CIM) ; Financial Management Advisor (FMA)
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