Marketing Medical
Resume:
Lawrence Sanata
Delaware, OH **015
*******@*****.***
Objective:
Infectiously enthusiastic and highly experienced professional seeks
challenging, fast-paced and full-time corporate communications, marketing
communications or public relations position.
. Highly accomplished with a track record of creating strategically
impactful internal and external communications, including web content
. Extensive background in organizational communications and crisis
communications, as well as B2B and B2C messaging
. Recognized for superior writing skills and highly refined
organizational skills in creating persuasive and powerful
communications
__
Professional Experience:
Editor
North American Classic MG
Columbus, OH
November 2013-Present
. Create compelling and entertaining stories about MG automobiles and
their owners for this nationally circulated bimonthly car magazine
. Promote this specialty publication's vision to be the leading source
of information about classic MG automobiles in the U.S.
. This is a part-time position that does not conflict with my full-time
career and responsibilities.
Director of Communications
Red Splash Studio
Columbus, OH
June 2012-Present
. Craft innovative and strategic internal and external communications,
as well as marketing collateral, for clients of all sorts and sizes
. Develop creative web content, with an emphasis on powerful
testimonials and persuasive storytelling
. Prepare compelling press releases that generate brand interest and
loyalty
Director of Public Relations
Adena Health System
Chillicothe, OH
October 2009-June 2012
. Launched a highly successful media campaign using compelling press
releases and op-ed pieces that successfully portrayed the health
system and its physicians and staff
. Created highly successful and engaging internal and external
newsletters, with an emphasis on employee engagement, as well as a
quarterly magazine distributed in the communities served by Adena
. Partnered with senior executives in developing successful
communications strategies and tactics for an assortment of projects
. Compensated through Writing Assistance Inc., which had a contract with
Adena
Marketing Communications/Brand Voice Writer
JPMorgan Chase
Columbus, OH:
June 2007-June 2009
. Created new and compelling brand language and messaging to more
effectively communicate with clients and wealth advisers
. Developed strategic marketing collateral and change communications
that resonated with clients and prospects
Corporate Communications Consultant
Columbus, OH
August 2006-June 2007
. Created persuasive web content for Access Credit Lines, Cogent Search
and Dublin Metro Dental in Columbus, OH and Integrated Printing
Solutions in Denver, CO
. Developed branded B2B and B2C messaging for EmergiTech in Columbus, OH
and Integrated Printing Solutions
Medical Marketing Communications/Brand Voice Writer
inChord Communications
Westerville, OH
November 2004-July 2006
. Developed successful brand-targeted marketing materials, including
brochures and sales aids, and provided editorial direction for global
pharmaceutical clients, including Bausch & Lomb, Eli Lilly and
Genentech
. Partnered with senior management and creative team members to carry
through imaginative strategies and tactics
Marketing/Public Relations Consultant and Freelance Writer
Sharpsville, PA
October 2002-November 2004
. Generated persuasive marketing and public relations communications for
a variety of clients, including medical and technology businesses, and
a Pennsylvania college
. Crafted entertaining news and feature stories for print and online
magazines, including AMC Outdoors, AutoWeek, Building Online Business,
Classic Motorsports, Columbus CEO, DreamGarage.com and Roundel
Medical Writer/Government Writer
Pittsburgh Tribune Review, Pittsburgh, PA
July 1999-October 2002
. Created powerful news and feature stories about public health and
medicine, and helped to launch this newspaper's first anchored health
section
. Developed issues-related government and political stories while
developing a presence for this newspaper in the fastest-growing county
in western Pennsylvania
Academic Background:
. Youngstown State University, Youngstown, OH, Bachelor's degree in
English/Journalism
Contact this candidate