Sales Manager

GLENN MACEACHERN

Cell 763-***-****

*****.**********@*****.***

Marketing and Communications Executive

Talented executive with extensive marketing communications experience and a

firm understanding of the dynamics driving effective brand communications

and management. Particular strengths include persuasive oral and written

communications, insightful analytical thinking, creative business problem

solving and team-oriented leadership approach.

BUSINESS EXPERIENCE

GFM Healthcare Solutions / JG Viventem.

2014-Present

Minneapolis, Minnesota

Managing Partner / CCO 2014-

Present

GFM Healthcare Solutions (Consultant)

Manage and drive Marketing department to achieve organizations financial

goals.

Works with marketing team to manage all aspects of the marketing mix

Responsible for driving brand creation, development and execution through

advertising, brand

management, promotion, public relations, public affairs,

communications, digital marketing.

Leads the creation and execution of strategic and tactical plans

Help lead market development and product management teams.

Work with internal and external teams to align corporate activities and

goals.

Collaborate with leadership to create effective, innovative development

methods for brand teams and

brand planning.

JG Viventem

Is an emerging specialty healthcare company focused on developing products

that aspire to transform patient health and well-being through the creation

of unique nutritional solutions for health management. Our approach is to

develop safe, scientifically supported nutritional supplements formulated

to improve dietary health rather than focusing on the underlying symptoms.

JG Viventum looks to make a difference by helping improve patients ability

to manage their metabolic disease and to improve outcomes by strategically

partnering with healthcare practitioners.

UPSHER-SMITH LABORATORIES, INC. 2007-

PRESENT

Minneapolis, Minnesota

Director, Product Marketing

2010-Present

Group Product Manager

2007-2010

Drove and led marketed products' profitability, growth and product line

strategy development.

Led all commercial strategy and tactical activity for business franchises.

This included:

Public relations and communications

Positioning

Messaging

Market research

Advertising

Managed PR, advertising, digital and patient advocacy agencies to ensure

alignment with product marketing communications objectives.

Directed multiple product launches across franchises. This included

marketing communications, branding, positioning, messaging, collateral

development and digital communications.

Created and led franchise communications strategies and long term

direction, including portfolio management.

Worked with multiple cross functional teams to drive commercial success.

Developed clinical and market value propositions and program pull through

to - Consumers, HCP, patients and market access.

Helped drive consumer promotion and brand ambassador programs.

Worked with Product Management and Sales Management to establish over $80

million in revenue.

Worked closely with key internal departments and external partners

(agencies) to ensure Marketing's strategic plans and tactical plans were

aligned throughout the organization.

Managed department budget of over $20 million.

Led strategic direction and talent development of product marketing,

including managing a team of six.

UCB (FORMERLY SCHWARZ PHARMA) 2002-

2007

Milwaukee, Wisconsin

Marketing Manager, New Products

2002-2007

Provided strategic and tactical marketing communications plans for two

global brands through Phase II and Phase III development.

Developed launch and market development plans for three brands-psychology

and CNS (Parkinson's Disease) and pain-which consisted of brand strategies

and tactics including public relations, market research, product branding,

product messaging, managed care promotion and retail promotion.

Established or helped drive positioning and messaging of seven brands over

two years.

Developed multiple robust communication strategies and plans to maximize

impact on target market places.

Closely worked with KOL's to help define, shape and commercialize four

brands.

Effectively communicated and worked with global marketing teams based in

Germany.

Directed all aspects of drug release technology-based franchise of

products.

Managed all aspects of two disease franchises worth $700 million.

CELLTECH PHARMACEUTICALS 2001-

2002

Rochester, New York

Marketing Manager/Associate Marketing Manager

2001-2002

Responsible for all aspects of marketing cardiovascular product which

included development of product brand strategy, brand tactics, pricing,

product promotion, product customer interaction and inventory coordination.

Responsible for $15 million OTC product representing 15% of the cough cold

franchise sales.

Responsible for implementation and development of new OTC product label

strategies and tactics to reach physicians, pharmacists and sales

representatives.

Assisted in developing launch plans for new cough cold prescription

product, which consisted of brand strategies and tactics, including market

research, product branding, product messaging, managed care promotion and

retail promotion.

Responsible for all elements of new brand strategic planning including

development of current and five-year sales projections, pricing strategies,

development and management of promotional concepts and budget, as well as

determination of sales force support requirements.

THE MAC GROUP 1997-

2001

Nashville, Tennessee

Vice President of Sales and Operations

1997-2001

Great Earth Vitamins - two stores

eeVitamin.com - Internet commerce site

Helped create both enterprises from conception to fully operational

businesses.

Ran all daily operational concerns for Great Earth and eeVitamin.com.

Developed and implemented all marketing programs for Great Earth and

eeVitamin.com.

Developed training programs and educated all store employees.

Conceived, structured and created eeVitamin.com as an e-commerce site.

PROCTER & GAMBLE (HEALTHCARE DIVISION) 1992-

1997

Los Angeles, California

Customer Business Development/Field Sales Trainer

1992-1997

Structured and executed managed care marketing programs.

Recognized as regional leader in developing alternative marketing

techniques.

Achieved or surpassed established market share goals.

Increased new business volume up to 134% on yearly basis.

Organized and led customer assessment surveys and direct mail response

projects.

Constructed solutions through data analysis and an understanding of

critical issues facing healthcare in my sector.

Structured and executed team training for customer and product sales

analysis.

BOCK PHARMACAL COMPANIES 1991-

1992

St. Louis, Missouri

Professional Representative

1991-1992

Established and developed Bock's greater Los Angeles territory.

EDUCATION

Pepperdine University, George L. Graziadio School of Business and

Management Malibu, California

Master of Business Administration, Marketing

San Diego State University - San Diego, California

College of Arts & Letters, Bachelor of Arts, Psychology

References available upon request

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