Marketing Specialist

Mark Wayne McKee

**** ********* #*** *******, ** 77042

713-***-**** **********@*****.***

www.beyond.com/markmckeeportfolio

SUMMARY

Sixteen years’ experience motivating, educating, inspiring and persuading clients, prospects,

employees and the general public. Accomplished at telling the story of a company’s success

and the value of its products and services in a way that generates increased sales, greater

public awareness or enhanced public opinion. Adept at originating ideas and advising on

effective communication strategies. Able to manage multiple projects from conception to

completion, on deadline and under budget.

SKILLS

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Internal & External Communications Copywriting/Editing/Proofreading

• •

Marketing Communications Web Content Creation

• •

Salesforce Communications RFP & RFQ Writing

• •

Public & Media Relations Market Research & Lead Generation

• •

Newsletter & Magazine Journalism Project Management

EXPERIENCE

Marketing Communications Copywriter/Editor (Part-Time Contractor) 02/13 – present

CT Lien Solutions (seeking permanent, full-time employment)

Write and edit marketing and sales brochures, flyers, email blasts, Web content, news releases,

speeches, customer and employee surveys, and proposals for nationwide business-to-business

financial software-as-a-service company. Advise marketing product managers of the best ways

to communicate to targeted audiences. Ensure company marketing collateral adheres to brand

standards. Update company website and blog as needed.

• Enhanced company’s reputation as an industry thought leader by assisting corporate

executive to prepare speech that educated trade conference attendees on the uses of

lien search technology in law firms.

• Improved company’s marketing message maps and sales presentations, editing each to

ensure they powerfully portrayed the value, strengths and advantages of the company’s

products and services.

• Created survey that found clients wanted to see a new approach to the company’s

education Webinars, giving presenters vital information to plan future sessions and

make them more impactful for attendees.

Employee Communications Copywriter/Project Manager 05/12 – 12/12

Ascende Inc. (laid off in downsizing)

Conceived, wrote and edited employee benefit guides, wellness program brochures, health and

welfare newsletters, postcards, letters and email alerts for clients of a nationwide business-to-

business benefits consulting firm. Advised clients on how to communicate to their staffs about

their employer-sponsored benefit programs. Originated copy and ensured materials conveyed

information in thorough, yet easy-to-understand language. Collaborated with creative services

team of designers and subject matter experts.

• Helped Firth Rixon cut confusion about annual benefits enrollments, rewriting and

condensing its 24-page benefits guide into a 16-page document that explained in

layman’s terms the advantages of the program and how to enroll.

• Developed four-page wellness brochure for the Rowan Companies that detailed the

importance of a healthy lifestyle and boosted program enrollments by 15 percent.

• Wrote eight-page quarterly newsletter that educated Reynolds & Reynolds employees

on general health.

Marketing Specialist 09/09 – 02/12

AVEVA Inc. (laid off in downsizing)

Formulated, coordinated and conducted marketing and public relations activities to promote

the products and services of a business-to-business industrial engineering design software

company. Worked closely with sales staff on lead generation and identification in the U.S. and

Canada. Updated contact management system and marketing automation tools. Pitched story

ideas about company and its design software solutions to trade media. Revised company

website as needed. Analyzed results of marketing campaigns, trade shows and public relations

efforts.

• Created ad about Internet user forum that resulted in page views jumping 30 percent

and memberships increasing 10 percent after its release.

• Pitched story idea about new laser modeling software program that resulted in Desktop

Engineering magazine naming the product its Editor’s Pick of the Week.

• Scripted and managed telemarketing campaign on new plant design information

management software program that delivered 48 qualified leads to company sales staff.

Marketing Communications Copywriter/Project Manager 07/00 – 10/08

Variable Annuity Life Insurance Co. (laid off in downsizing)

Managed the writing, design and production of marketing brochures, ads, flyers, presentations,

proposals (RFPs and RFQs) and newsletters from conception to completion for business-to-

business and business-to-consumer financial services company. Advised eight regional sales

offices on how to fulfill their marketing communications needs. Collaborated closely with

creative services team of designers and production managers. Led project kickoff meetings and

developed creative briefs and timetables. Oversaw project through various stages of creative

design and managed the client approval process.

• Produced brochure that educated San Diego Unified School District employees on saving

for retirement by investing in a dual 403(b)/457(b) retirement plan. The brochure helped

enrollments double in one year.

• Developed quarterly newsletter and audio CD that taught company’s financial advisors

how to sell a new investment product. Campaign helped assets under management

reach $1 billion within one year.

• Coordinated successful proposal that landed a five-year contract to manage the Loudon

County, Virginia, public school district’s $35 million employee retirement savings plan.

EDUCATION

Bachelor of Arts – Journalism

University of Houston

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