Manager Marketing

Jennifer Abreu

** ********* *****, ********* ****, NJ 646-***-**** *****.*******@*****.***

Linkedin.com/in/Jenniferent

Summary

A public relations professional with a successful track record in converting promotional activities to increase

public image, day to day media/public relations, press junkets, marketing, brand management, digital/social

media in entertainment, lifestyle, consumer goods, and corporate relations with specific experience in written

and verbal communication, project management, budgeting, managing staff, understanding client behavior

and plan implementation.

Experience

Public Relations/Communications Consultant

New York, NY 2007- Present

Independent public relations consultant specializing in developing effective PR campaigns for launched

concepts, companies, events and start-ups to facilitate strategic alliances with influential media.

• Creating communication and media strategies to communicate with diverse constituencies, manage

budgets and media deliverables (media materials, press releases, messaging, briefing books, recaps)

• Consult and oversee productions of media and promotional events ranging from press

junkets/events/conferences, experiential marketing and speaking opportunities.

• Continuously monitor online public relations and ensure the success of client programs.

• Directing junior staff on key projects.

• Serve as a primary media contact directing all publicity, consumer awareness and image campaigns.

• Evaluate client advertising and promotions to ensure campaign messaging aligns with strategic goals.

• Managing resources to reduce operational costs and work within projected budgeted & managing billable

hours.Most recent freelance projects include:

o Sr. Account Manager • CITIZEN PAINE PR (Consumer/National Product Launch)

o Account Director • Percepture Communications (Consumer/Wellness)

o Account Manager • H&M Communications (Entertainment/Consumer)

o Media Relations Consultant • Samsung (Consumer)

o Media Relations Consultant/SAE • Jeffrey Group (Consumer)

HBO International Film Festival • (seasonal) Communications manager

New York, NY 2001- 2010

• Developed PR campaigns for the annual festival and raised public awareness by 10% through

development and implementation of a primary communications plan.

• Collaborated with festival executives and motion picture studios to prepare for theatrical premieres

which entailed: celebrity invites, press releases (composition/distribution), organizing press junkets, prep

talent for TV, Radio & Print placements and speaking opportunities.

• Produced dailies, media & news monitoring and impressions (gathering all coverage obtained on the

festival). Creating PR materials i.e. - electronic press kits (EPK), talent schedules, tip sheets and

preparing film trailers for press.

• Supervised a staff of publicists & interns, external POR; budgets; media credentialing process; red carpet

production and talent travel & arrivals for all premiere events.

• Specialized in media placements for all national and regional in General and USH markets

• Partnered with corporate sponsors to ensure their consumer brand visibility and sponsorship activation

for premieres and events.

Heights Entertainment, LLC • PUBLICITY and Marketing Manager

New York, NY 2006- 2007

• Lead the team in development, production and unit publicist of feature films and TV Pilot.

• Produced pitch letters, bios, press releases, media kits and monthly participant profiles/feature stories

• Organized extensive media list for press releases & kits, design/text of media kits, producing events and

prepping talent for media interviews.

• Managed event coordinating, scouting of venues, worked with venue managers, gathered sponsorships,

and inviting media and/or talent.

• Collaborated with various other companies to guide them through pitching to investors to launch their

projects, business proposals, and straight to DVD publicity campaigns.

The Recording Academy • East Coast Media relations Associate

New York, NY 2005- 2006

• Created and managed all media lists, contact databases, and dissemination of press materials.

• Assisted talent arrivals & escorting them on the carpet right before the event is to start, prepared media

as to who had just arrived and any interest in obtainment of (interviews, sound bytes, photo-

opportunities).

• Managed registration for media events for media that has secured credentials, giving them information as

to where, what time, arrivals and expected start time. Coordinated backstage interviews & escorting of

Grammy’s winners and presenters.

RULA PR • Account Coordinator (Consultant)

New York, NY 2005

• Assisted president of the boutique agency RulaPR on freelance basis for projects (events, proposals,

venue scouting)

• Coordinated events and campaigns for Events in the City and Angel in the City events.

• Wrote pitch letters, media releases and biographies, and pitched media entities via telephone and email.

Compiled media lists using Bacon’s/Bacon’s online media database.

JP Morgan • Marketing Communications Associate

New York, NY 2003-05

• Developed professional relationships with clients and product managers and prepared all communication

related materials.

• Assisted Director of Corporate Communication and implemented all communication programs.

Ernst & Young LLP • Marketing Communications Specialist

New York, NY 2000-03

• Coordinated distribution and inventory of all marketing materials, prepare or make ready for specific

sales events, ensuring the readiness of all marketing materials, brochure inventory and premium

merchandise to successfully participate in the sales event.

• Participated as a lead exhibitor for several clients to represent our programs at trade shows; developed

print and collateral materials, coordinated travel, provided onsite assistance to monitor set-up of booth(s).

Skills

Computer:

• MS Windows; MS Office, PowerPoint, Word, Excel & Project; MAC O/S; Cisions; Salesforce; AVID;

Access; HTML; Outlook Email/Internet; Final Draft; Oracle; Unix; Adobe Illustrator & Photoshop;

Indesign; Social Media tools..

Languages:

• Fluent and literate in Spanish

Education

NJCU• Communications strategy and writing Certifcation • Jersey city, nj • 2005

UNIBE (Universidad Iberoamericana) • B.S. Biology/Pre-Med • Dominican Republic • 1998

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Jennifer Abreu 646-***-**** *****.*******@*****.***

Hudson County Community College • A.S. Human Services • Jersey city• 1995

3

Jennifer Abreu 646-***-**** *****.*******@*****.***

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